I am an insightful and motivated analyst, with the ability to influence daily business decisions through to long-term strategic goals. I have strong data manipulation skills, as well as the ability to derive insight from complex data sets and drive actionable recommendations to key stakeholders. These skills are strengthened by my marketing familiarity, innate business acumen and strong communication skills gathered from both experience and academic background.

Analyst @ Working as an analyst in the Nectar Insight team within Loyalty Analytics, I analyse Nectar data to maximise understanding of customer behaviour and provide insight and recommendations to our Nectar partners. Working closely alongside Nectar partners, I deliver a range of analytical expertise from regular KPI reporting, campaign analysis and adhoc queries to in depth exploratory analysis and predictive modelling. I ensure all insight delivered to partners is valuable by providing excellent communication of analytics with clear actionable recommendations. I have developed strong with relationships with both internal and external stakeholders to maximise understanding of client objectives and the impact of my insight. I take responsibility for planning and delivery of my work, with increasing input into the analytical approach and techniques used. From April 2015 to Present (9 months) London, United KingdomMarketing Analyst @ As part of the Research and CRM team, my role is to initiate and deliver analytics projects that help inform business strategy and marketing campaign activity. I undertake campaign analysis, exploratory analysis and profiling to provide insight to different SBU’s and external clients. I am involved in pulling data from the database and other data sources to track the performance and composition of the customer base. I utilise segmentation techniques to identify valuable customer groups for each of the SBU's. My most in-depth projects include tracking the growth and composition of the database, segmenting the database for loyalty initiatives and creating and developing a model for customer Life Time Value. I am an advanced user of a variety of analytical/profiling packages including Alterian, FastStats, EBMS, Communicator, ACORN, InSite and Microsoft Excel. From June 2014 to April 2015 (11 months) Junior Marketing Analyst @ As a member of the Analytics team, I undertake many analytical tasks including data selections, campaign analysis for product managers and exploratory analysis. I track and monitor the size and composition of the supporter database which includes profiling supporters- including cluster analysis- based on their transactional behaviour and demographics. I regularly use FastStats, FastStats Excelsior, SPSS and Microvision to manipulate and organise data in order to provide useful insight. I also run regular reports and provide support to other FastStats Users. From June 2012 to July 2013 (1 year 2 months) Telford, United KingdomIDM Data Discovery Workshop @ I was lucky enough to attend a two day workshop at the IDM training offices, which provided a lot of insight into the future of 'data', analytics and how the combination of these will increasingly hold importance within marketing strategy and the future success of many businesses. I had the chance to network with some fantastic employers who already hold huge expertise in these areas. From March 2013 to March 2013 (1 month)

Bachelor of Arts (BA), Business Management with Employment Experience @ The University of Sheffield From 2010 to 2014 A Levels, Maths, Economics, Finance, Music @ Old Swinford Hospital From 2008 to 2010 GCSE's, 12 A*-A @ King Edward VI Five Ways Grammar School From 2003 to 2008 Charlotte Pratley is skilled in: Analytics, Marketing Strategy, Database Marketing, Direct Marketing, Data Analysis, Marketing, Strategy, CRM, Customer Insight, FastStats, SPSS, Analysis, Segmentation, Marketing Research, Campaign Management