A digital entrepreneur at heart, specialised in digital marketing and online sales optimisation. My goal is to optimise every customer lifetime cycle through digital channels and tools, with a special affinity for disruptive technology and techniques. Specialties: Online marketing strategies Conversion optimisation Workshops and training Extrapolation of future trends.

Web Manager @ Responsible for content, marketing and development of multiple websites. Manage traffic acquisition, conversion optimisation and customer retention through various inbound channels, content marketing, and re-targeting. Driving web development projects to improve and support online sales and maximise the benefits of digital interactions with current and prospective customers. From April 2013 to Present (2 years 9 months) Stockholm, SwedenFounder @ Optimised Online assists in optimising online purchasing flows, usability, accessibility and profitability for companies’ online presence. Done with an understanding of the influence various issues exert upon each other, a highly cost effective and profitable online presence can be achieved. The most common channels used by Optimised Online are SEO, SEM, Affiliate, Display, and Email. From May 2009 to Present (6 years 8 months) Marketing Manager @ • Managed online and offline processes to improve customer lifetime value. • Used SEO, SEM, email-marketing, banners in a coordinated manner to maximise crossover effects, and worked with A/B testing of landing pages to optimise conversion. • Managed event marketing, such as Relation & Brands presence at SMX Stockholm, and breakfast seminars for clients and prospects. From April 2010 to May 2011 (1 year 2 months) Stockholm, SwedenHead of SEO @ • Ultimately responsible for delivery of SEO to all clients. • Lead consultant on large client projects. • Packaged and formulated offer to clients. • Supported sales dept. in large pitches with tailored client offerings. • Organised SEO delivery and production to efficiently deliver on client projects. From November 2009 to May 2011 (1 year 7 months) Stockholm, SwedenHead of SEO @ • Direct report to Country Manager • Responsible for a team of consultants. • Developed methodology and co-operational structures for interaction with sales and finance departments. • Formalised and defined SEO product offering. • Increased average order value by 150%. • Operations responsibility for all SEO projects. • Frequent speaker at industry and client events. From September 2006 to April 2009 (2 years 8 months) Stockholm, SwedenWebsite manager @ Responsible for SEO of a website consisting of over ten thousand pages which presented a large challenge to internal link structures. My area of responsibility covered the optimisation of the website through all possible channels, including, but not limited to, content, code, functionality, internal link structure and acquiring external links. Within a year, traffic increased by one thousand percent, and profits increased several hundred percent. From April 2005 to September 2006 (1 year 6 months) Stockholm, SwedenSalesman @ Retail sales and shop admin. Focus on customer service, up-sales and customer retention. From 2002 to 2005 (3 years) Stockholm, SwedenProgrammer @ • Developed functions for a B2B portal • Used PHP, MySQL, DHTML & WML/WAP in an open source environment From 2000 to 2001 (1 year) Stockholm, Sweden

Bachelor's degree, Marketing/Marketing Management, General @ Stockholms universitet From 2001 to 2004 Bachelor of Arts (BA), Entrepreneurship/Entrepreneurial Studies @ Staffordshire University From 1999 to 2000 International Baccalaureate @ Kungsholmen Gymnasium From 1997 to 1999 Charles Lumley is skilled in: SEO, Online Marketing, SEM, Conversion Optimization, Digital Media, Web Marketing, Web Analytics, Marketing Strategy, PPC, Google Adwords, Email Marketing, Digital Strategy, Digital Marketing, Google Analytics, Online Advertising