Visionary leader with a proven track record of identifying market opportunities and developing teams to increase revenues and market share. Demonstrated success in clarifying issues, advocating solutions, and mobilizing cross-functional teams to address complex situations. Skilled negotiator and decision maker with excellent leadership, problem solving and relationship building skills. Expertise includes: • Product Portfolio Management • Business Development • Product Development and Launch • Alliance Management • Strategic Planning • Market Planning • Corporate and Product Strategy • Team Leadership and Development • Revenue Enhancement Specialties: Strategic Development, Pharmaceutical Marketing, Medical Device Marketing, Contract Negotiation, Nuclear Medicine, Process Management, New Business Startup, Acquistions, Mergers, Divestitures

Chief Operating Officer (COO) & Executive Director of Sales and Marketing @ Define and implement strategies focused on accelerating growth across the company’s product portfolio. Additionally, lead the Company’s sales and marketing initiatives which are focused on revenue generation, enhancing Positron’s industry position and brand recognition as a leader in nuclear medicine. From November 2012 to Present (3 years 2 months) Vice President, Marketing @ Oversaw all aspects of the marketing organization including product development, innovation management, strategic planning, brand management, advertising & promotions, communications, public relations, and market research. • Oversaw the annual and five-year strategic business planning process. Evaluated new business opportunities through in-depth financial modeling. Process resulted in new market expansion with expected annual revenues of $400 million. • Determined market potential of over 100,000 key products through quantitative evaluation. Created a targeted marketing platform that leveraged this analysis to effectively prioritize the actions of the field sales force. Developed and led sales training on the new platform to over 200 field personnel. Featured product sales grew 450% faster than baseline. • Developed the brand positioning and marketing architecture including mission and vision statements, value proposition statements, master positioning statement, master internal and external messages, and segmented messaging. New platform was key in a one year sales and margin growth of 24% and 22%, respectively, in flat market conditions. • Developed key performance indicator matrix to measure and report on effectiveness of marketing campaigns. Increased marketing return on investment by 37% through data analysis, best practice implementation and resource reallocation. • Decreased average contact implementation time from 32 to 4 days by transitioning all sales collaterals and enrollment documents to a mobile platform. Increased implementation speed will result in an $80 million sales increase in 2013. • Created new social and mobile media platforms focused on driving Brand recognition and membership growth. Leveraged platforms to add 12,000 new members in two years. • Engaged and managed vendor partners to create and execute multiple advertising campaigns. Synergized print and digital formats to increase access while generating annual savings of $300,000. From 2010 to 2012 (2 years) Director, Business Development & Licensing, Imaging and Pharmaceuticals @ Developed business cases focused on the identification of divestitures, acquisitions, alliances, strategic partnerships and collaborative marketing opportunities complementary to the corporation’s strategic plan. Led cross-functional teams in the development of recommendations on the prioritization of targets against the existing portfolio and market demands. Evaluated, negotiated and closed transactions for deals as large as $200 million. • Coordinated the divestiture of the Covidien’s 37-pharmacy distribution network with annual sales of over $160 million. • Championed new pricing strategy for key nuclear medicine product that resulted in $25 million in additional gross margin in first year of implementation. • Created alliance with international manufacturer for pharmacy automation. Implementation resulted in a system wide gross margin contribution of $7.6 million in the first year of implementation From 2008 to 2010 (2 years) Global Director of Product Marketing, Imaging Solutions @ Developed comprehensive global strategic marketing plans for multiple critical care and medical device product lines with annual sales of over $1.1 billion. Oversaw new product launches at a global level. From 2007 to 2008 (1 year) Director of Product Marketing, US Nuclear Medicine @ Directed marketing efforts for Nuclear Medicine product lines with annual sales in excess of $300 million. Developed effective marketing, pricing and channel strategies. Integrated market research, voice of customer assessments, and product benefits into effective marketing messages. Created advertising and promotional programs, developed tools for existing products and new product launches. Initiated metrics to report and measure success. * Generated a return of $10 million through creation of four innovative sales incentive programs. Average program ROI exceeded 1,300% * Increased revenues $23 million through redesign of sales collaterals and messaging for five brand families. From 2006 to 2007 (1 year) Regional Operations Manager @ Directed more than one hundred twenty professional, technical, and clerical employees across seven Midwestern pharmacy facilities. Accountable for all operational activities including hiring and developing staff, maintaining customer relationships, and delivering products. Developed and executed to P&L for $40 million critical care portfolio. From 2005 to 2006 (1 year) Director of Strategic Marketing @ Directed Product Management Department’s global operations, staff and multi-million dollar annual budget. Conducted strategic and long-term planning, market research, product/service line planning. Led business development activities for integrated drug information product lines. * Formed multiple new strategic alliances with electronic medical records providers resulting in an annual sales increase in excess of $13 million. * Created global strategic marketing plan for $70 million division resulting in double digit organic revenue growth in flat market. From 2004 to 2005 (1 year) Associate, US eBusiness Strategy and Alliance @ Managed corporate alliances with third party professional healthcare portals such as WebMD, Medscape, iVillage, and Yahoo! Health. Collaborated with brand management to determine marketing needs and tactical plans. Executed plan by managing vendor relationships and program implementation across various electronic channels. * Coordinated $200 million promotional spend by leading 25 member cross functional team through strategic planning process which determined messaging and alliance partners for corporation’s on-line promotions. * Managed annual budget of $18 million across health care provider and direct to consumer Internet portals resulting in a measureable ROI of 300%. From 2002 to 2004 (2 years) Marketing Associate/Business Analyst, Business-to-Business @ Internal business lead for Account Executives charged with creating strategic alliances with Executive Officers at integrated delivery networks, hospital systems, large hospitals, and group purchasing organizations. Led Business-to Business launch team for Xigris®, a drug for treatment of sepsis. Supplied initial marketing messaging to field sales force and collaborated with Brand leadership to refine messaging based on implementation results. * Trained 45 senior sales personnel in strategic account management, face-to-face selling, and new business acquisition. * Led multi-disciplinary team redefining contracting strategy in Long Term Care Market resulting in 23% annual growth in $600 million dollar market. From 2000 to 2002 (2 years)

MBA, Strategy and Marketing @ University of Michigan - Stephen M. Ross School of Business From 1997 to 1999 BS Pharmacy, Pharmacy @ Purdue University From 1987 to 1992 Charles Conroy is skilled in: Medical Devices, Hospital Sales, Contract Negotiation, Business Strategy, Nuclear Medicine, Pharmaceutical Industry, Product Launch, Healthcare, Hospitals, Cross-functional Team Leadership, Cardiology, Market Development, Nuclear Pharmacy, Radiopharmacy, Positron Emission Tomography