Experienced leader with thirteen years experience in advertising sales, including ten years in digital and mobile advertising and seven years in management. Consistently exceeds revenue goals through strategic planning, consultative selling, new business development and innovative selling in a fast-paced competitive environment.
Specialties:
Mobile Advertising Sales
Digital Advertising Sales
Search Advertising Sales
Video Advertising Sales
Key Top-Tier Client and Agency Contacts
New Product Development
National and Local Market Expertise
High Level Presentation and Communication Skills
Head of Global Sales @ xAd is the global location marketplace that uses the context of location to create meaningful mobile advertising experiences. Our patented technology platform identifies where someone is or has been with precision and at scale, enabling marketers to use these insights to drive in-store traffic and sales. xAd’s global location marketplace allows nearly 1 million advertisers to reach 300 million unique devices in 300 billion mobile moments each month. From July 2015 to Present (4 months) Greater New York City AreaHead of North America @ From January 2012 to June 2015 (3 years 6 months) Greater New York City AreaDirector of National Sales @ Managed and led a team of national sales managers in New York, Charlotte, and Atlanta who handled all east coast advertising relationships for the national department. Managed the sales process and recommended digital solutions across digital display, search, mobile, and social media. Worked closely with product development to continually develop ad products and custom advertising solutions based on client needs. From August 2010 to December 2011 (1 year 5 months) Director of Sales @ Developed and maintained all Northeast relationships for advertising, content, and distribution for News Distribution Network, Inc., a leading edge digital video and advertising solutions company with offices in Atlanta, Washington DC, and New York City. Negotiated all existing and new business agreements with business development and advertising clients. Managed Northeast headquarters and all account managers who assist in the relationship development of the Northeast office. From April 2009 to August 2010 (1 year 5 months) Digital and Print Markets Sales Manager @ Led a team of nine sales account executives to develop and achieve a market strategy for local accounts with annual investments of up to $300,000. Worked with sales executives and product specialists in digital and print media to develop new business and retain and grow existing business. From September 2008 to April 2009 (8 months) Digital Sales Manager @ Led a team of seven sales account executives to increase existing digital business and seek new business by educating internally and externally on the importance of digital advertising to a media mix. Responsible for pioneering all search engine marketing and mobile initiatives for ajc.com, including training of sales executives and strategizing on best products to monetize maximum digital revenue. From April 2008 to August 2008 (5 months) National Travel Digital Account Executive @ Developed and achieved market strategy for major airlines, domestic and international tourism boards, and resorts through development of integrated portfolio selling to meet client needs. Generated new and existing core business through excellent strategic planning, media budgeting and client/agency relationship building. From April 2006 to March 2008 (2 years) Territory Digital Account Executive @ Built a digital account base and collaborated with 15 print account executives to find the best digital prospects. Assessed needs of the local clients and came up with digital campaigns that best fit the needs of the client. From March 2005 to March 2006 (1 year 1 month)
Bachelors, Journalism @ University of Arkansas From 2000 to 2001 Associate of Arts @ University of Arkansas Ft. Smith From 1997 to 1999 Chad Hickey is skilled in: Online Advertising, Product Development, Advertising, Digital Media, Mobile Advertising, Digital Strategy, Advertising Sales, Integrated Marketing, SEM, Digital Marketing, New Business Development, Business Development, Leadership, Email Marketing, Marketing, Sales, Social Media Marketing, Sales Management, Lead Generation, PPC, Account Management, Competitive Analysis, Mobile Devices, Marketing Strategy, Social Media, Sales Process, Management, Strategy, Selling, Sales Operations, Salesforce.com, Mobile Marketing, Strategic Partnerships, Media Planning, Ad Networks, Online Marketing, Interactive Marketing, Direct Marketing, E-commerce, SEO, Search Advertising, Web Analytics, Media Buying, Analytics, DoubleClick, Behavioral Targeting, Customer Acquisition
Websites:
http://www.xad.com/