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Cathy McPherson

Advertising Consultant, Coach and Mentor

Client Success Director at The Specialist Works

Chelmsford, United Kingdom

Section title

Cathy McPherson's Email Addresses & Phone Numbers

Cathy McPherson's Work Experience

Tangelo Consulting

Advertising Consultant, Coach and Mentor

November 2008 to Present

Target Media

Marketing Director

2009 to 2011

Vantage Group

Marketing Director

February 2006 to August 2008

Southend on Sea, United Kingdom

Cathy McPherson's Education

UK Coaching Partnership

Diploma Coaching Distinction

2012 to 2012

Macclesfield High School

A Levels in Music and English

1983 to 1984

St Hilary's School, Alderley Edge, Cheshire

O Levels 7 O Levels A - C Grades

1969 to 1983

Cathy McPherson's Professional Skills Radar Chart

Based on our findings, Cathy McPherson is ...

Personable
Strategic
Outgoing

What's on Cathy McPherson's mind?

Based on our findings, Cathy McPherson is ...

50% Left Brained
50% Right Brained

Cathy McPherson's Estimated Salary Range

About Cathy McPherson's Current Company

Tangelo Consulting

Provide consultancy and/or training services ranging from reviewing the overall agencies performance and how it could be improved to training staff from board level down. I provide large workshops to small group to one to one coaching. . In addition my skill set includes new business direction, strategy and implementation. Adconnection Fetch Truly Media (now Smithfield) Acumen...

Frequently Asked Questions about Cathy McPherson

What company does Cathy McPherson work for?

Cathy McPherson works for Tangelo Consulting


What is Cathy McPherson's role at Tangelo Consulting?

Cathy McPherson is Advertising Consultant, Coach and Mentor


What is Cathy McPherson's personal email address?

Cathy McPherson's personal email address is c****[email protected]


What is Cathy McPherson's business email address?

Cathy McPherson's business email addresses are not available


What is Cathy McPherson's Phone Number?

Cathy McPherson's phone +44 ** **** *129


What industry does Cathy McPherson work in?

Cathy McPherson works in the Marketing and Advertising industry.


About Cathy McPherson

📖 Summary

I am an advertising consultant, entrepreneur and coach and the founder of Tangelo Consultancy. I have 28 years experience in advertising having been a board director Carat Manchester and London, MEC and a founder of All Response Media as well as being the Marketing Director for a large financial company Loan.co.uk. I have been freelance for several years providing training and consultancy to a number of advertising related businesses and have spent the last 10 years training and developing staff in media, creative, digital and full service agencies to reach their full potential and improve overall business performance. I run regular workshops focussing on areas that are increasingly important to retaining and winning clients such as 'how to win new business' to 'improving client servicing' to 'effective leadership management'. I deliver workshops to ALL levels including Executive Leadership training to boards. One to one coaching development is also available I recommend putting bespoke workshops together addressing the specific needs of the agency. In addition, I have extensive experience working both client and agency side and assist agencies in pitching and developing effective new business strategies.Advertising Consultant, Coach and Mentor @ Provide consultancy and/or training services ranging from reviewing the overall agencies performance and how it could be improved to training staff from board level down. I provide large workshops to small group to one to one coaching. . In addition my skill set includes new business direction, strategy and implementation. Adconnection Fetch Truly Media (now Smithfield) Acumen Goodmans Fuel-It Marketing Working on client side I have been involved with: KDW - Independent Financial Advisers (50 staff) acting as their in-house Marketing Director Accident Advice Helpline developing a new brand, Sentinel Alliance for their business and bringing it to market. Avanti Travel Insurance - Business Development/Marketing Director/Training RF Training - Appointed to review their whole sales process, customer experience and training of high potential staff. I am well known for being a 'new business specialist' because my coaching skills enable me to match the right people with the right client and deliver a winning formula to pitches. From November 2008 to Present (7 years 2 months) Marketing Director @ I was responsible for the overall promotion and awareness for Target Media. The role included: Re-brand/positioning of the agency Website build and all marketing collateral Identification of new business strategy Implementation of new business strategy Pitching/Credentials and networking From 2009 to 2011 (2 years) Marketing Director @ Marketing Director of the largest independent group of sub-prime loan brokerages in the UK. Tasked with setting up an internal marketing and advertising department, to service the 20 group companies with a staff of over 40 providing creative, IT and media services. Managing an advertising budget of over £20m. Clients include: Loan.co.uk ELoan, APS Mortgages, Unifi, Yes Loans, First Line Loans, Link Lending From February 2006 to August 2008 (2 years 7 months) Southend on Sea, United KingdomGroup Account Director @ Group Account Director running the £20m ING Direct account. Running a team of 10 staff and working closely with the digital and tv buying departments. Responsible for the launch of the mortgage product in 2006. From September 2005 to February 2006 (6 months) London, United KingdomFounder and Board Director @ Founding Partner/Board Director of a specialist direct response media agency. Tasked with running accounts and winning new business for 7 out of the 10 years. Marketing Director for 3 years responsible for the overall marketing and promotion for the agency and all the new business strategy. In addition responsible for the internal training and develoment of all the staff. Wins include: RAC, Dial-A-Phone, One.Tel, Cendant Leisure, Maplins, Sunrise Medical, Danbury Mint, JML Direct, Flying Flowers etc. From August 1995 to August 2005 (10 years 1 month) London, United KingdomBoard Director @ Board Director of CIA Direct. Responsible for a team of 8 planner/buyers and for a range of accounts including Brooks and Bentley, Hoseasons Holidays etc. Involved in new business strategies and pitches. From February 1994 to February 1995 (1 year 1 month) London, United KingdomBoard Director @ Board Director with Account Directing responsibilities Clients include: Franklyn Mint, Britannia Music, National Caravan Council etc . Responsible for generating additional income through new business. From June 1991 to January 1994 (2 years 8 months) London, United KingdomBoard Director @ Board Director with Account Directing responsibilities Established TMD Direct in 1989 – first customer acquisition independent in the North of England Clients include: Littlewoods, GUS, JD Williams, Dignity in Destiny, Family Assurance Society, Goblin Vacuum Cleaners, Tag Hauer, Maurice Lacroix, Prestons Jewellers, AA etc From November 1986 to May 1991 (4 years 7 months) Manchester, United KingdomMedia Planner/Buyer @ Joined as a media assistant and progressed up the ranks to a fully trained media planner/buyer. Cut my teeth on a number of business to business accounts and moved onto some consumer accounts over the years. From January 1985 to October 1986 (1 year 10 months) Diploma, Coaching, Distinction @ UK Coaching Partnership From 2012 to 2012 A Levels in Music and English @ Macclesfield High School From 1983 to 1984 O Levels, 7 O Levels A - C Grades @ St Hilary's School, Alderley Edge, Cheshire From 1969 to 1983 Cathy McPherson is skilled in: coaching, Business Development Consultancy, Executive Coaching, Job Coaching, Life Coaching, Strategic Marketing Consultancy, Mentoring Of Staff, Team Mentoring, Media Planning, Media Buying, Social Media Marketing, New Media Marketing, Communication Training, Marketing Strategy, Marketing Communications


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In a nutshell

Cathy McPherson's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

3 year(s), 7 month(s)

Cathy McPherson's Willingness to Change Jobs

Unlikely

Likely

Open to opportunity?

There's 93% chance that Cathy McPherson is seeking for new opportunities

Cathy McPherson's Social Media Links

www.tangel...
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