Senior leader in healthcare product strategy and product management with experience developing high-growth solutions that meet research-based market needs. Product innovation leader who delivers multi-channel, consumer-focused, technology-enabled prevention, health & wellness and condition management products through agile development process and strategic partnerships. Seasoned clinical expert with expertise in consumer, employer, health plan, hospital and provider systems markets and their evolving needs.

Divisional Vice President, Enterprise Adherence @ Oversee adherence business strategy and performance for enterprise. As member of the Health Innovations Group, deliver multi-channel customer serve experience that makes getting medications easy for every customer; help people make and maintain behaviors that support taking medications on-time, as prescribed; and demonstrate pharmacy quality to health plans, PBMs, employers, ACOs and other partners to help them achieve performance targets. From May 2015 to Present (8 months) Divisional Vice President, Enterprise Immunizations @ Oversee immunization business line, including seasonal flu, adult and adolescent immunizations, and travel health products across all markets, domestic and global. As member of the Health Innovation Group, develop and grow new and existing products and solutions to help people get, stay and live well. From May 2014 to Present (1 year 8 months) Senior Director, Product Strategy @ Direct the company’s Health Management Product Strategy. Develop annual business plan for book of revenue and revenue forecast. Oversee strategic pricing, positing, marketing, messaging, development and deployment of products. Manage Employer Advisory Board. Develop and manage strategic partnerships. From September 2008 to May 2014 (5 years 9 months) Portland, Oregon AreaSenior Product Manager @ Managed suite of health and wellness products for employer, health plan, and government markets. Identified new products, services and product line extensions through analysis of business and market needs. Developed pricing and proforma by product. Delivered products to market through rigorous product management process. From January 2005 to March 2008 (3 years 3 months) Greater Detroit AreaGovernment Client Manager @ Managed all aspects of multi-year, multimillion-dollar obesity education contract for the Weight-control Information Network (WIN) from the National Institute for Diabetes, Digestive and Kidney Diseases (NIDDK), part of the National Institutes of Health (NIH), including budgeting, staffing, operations, P&L, client service and reporting. From November 2000 to January 2005 (4 years 3 months) Washington D.C. Metro AreaAssistant Director, Health Education @ Managed development of award-winning periodicals for researchers, clinicians, and general public about healthy lifestyle for cancer prevention; total readership of over 2 million. From October 1997 to November 2000 (3 years 2 months) Washington D.C. Metro Area

MS, Nutrition @ University of Minnesota-Twin Cities From 1994 to 1997 BA, English @ University of Michigan From 1990 to 1994 Catherine Macpherson is skilled in: Product Management, Strategic Partnerships, Healthcare, Cross-functional Team Leadership, Product Marketing, Product Development, Strategic Planning, Healthcare Information Technology, Strategy, Product Launch, Analytics, Salesforce.com, Start-ups, Business Development, Competitive Analysis