Strategic and innovative association executive focused on driving organizational growth and success by consistently aiming to achieve and exceed strategic and tactical goals of providing value to members, enhancing efficiency, and improving programs. A talented problem solver and savvy marketing professional who capitalizes on branding, public relations, event management, and communications to build recognition and retain participation
Strategic and innovative association executive focused on driving organizational growth and success by consistently aiming to achieve and exceed strategic and tactical goals of providing value to members, enhancing efficiency, and improving programs. A talented problem solver and savvy marketing professional who capitalizes on branding, public relations, event management, and communications to build recognition and retain participation of members and sponsors
Director of Recruiting @ From December 2012 to Present (2 years 11 months) Washington D.C. Metro AreaInterim Continuing Education Manager @ From June 2012 to September 2012 (4 months) Washington D.C. Metro AreaDirector of Career Services @ Entrusted with marketing, strategic direction and management of career services and online career center, CareerHQ.org, encompassing an online job board, coaching and resume services, career programming and mentoring program for association management professionals. Direct the Boxwood Endorsed Solution Program; manage partner relationships; identify and negotiate new program offerings. From November 2008 to January 2012 (3 years 3 months) Director of Member Services @ Program Management: Developed and managed procedures for well-reputed design competitions, which were developed in prior position. Handled promotion and marketing, processed entries, operated jury process, procured sponsorship, and coordinated program design and facilitation, in line with sponsors.
- Organized five sponsored competitions in 2006-07, which contributed to approximately 10% of total AIAS revenue or $1M. This non-dues revenue allowed for recruitment of additional senior-level staff.
- Gained exposure to print media including AARP Magazine, Los Angeles Times and online journals.
- Expanded worldwide participants/potentials of established competitions to an average of 275 entries per year (200% growth rate). Competition utilized by professors as part of curriculum.
- Facilitated Milwaukee Transit System competition with winner’s work to be constructed.
Communications & Marketing: Oversaw communication strategies which included production of bi-weekly information e-newsletter, blast emails and press releases, and ensuring uniform and targeted branding. Successfully increased visibility of competitions through media placements from 10 to 40 over one year.
Member Services: Identified and developed member benefits which included specialized newsletters produced with industry experts, service discounts, and member communications. Created tangible member benefits through development and delivery of three Membership Specialization Areas. From October 2000 to November 2008 (8 years 2 months) Washington D.C. Metro Area
BA, English Literature and Communications Arts and Sciences @ DePauw University From 1995 to 1999 Catherine Lux Fry, CAE is skilled in: New Business Development, Membership Recruitment, Social Media Marketing, Program Management, Brand Development, Marketing Strategy, Educational Programming, Member Relations, Marketing Communications, Strategic Planning, Staff Training, Mentoring, Sponsorship Development, Non-Dues Revenue, Advocacy, Public Relations, Public Speaking, Operations Management, Fundraising, Sales Management
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