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Catherine Edison

Marketing Director @ Hot Dog Marketing, LLC

Marketing Director at Hot Dog Marketing, LLC

Austin, Texas Area

Ranked #658 out of 13,165 for Marketing Director in Texas

Section title

Catherine Edison's Email Addresses & Phone Numbers

Catherine Edison's Work Experience

Hot Dog Marketing, LLC

Marketing Director

Austin, Texas Area

Me, Myself and I

Freelance Writer/Content Creator

Central Texas

Hot Dog Marketing, LLC

Social Media Specialist, Content Marketer and SEM Coordinator

October 2015 to July 2016

Austin, Texas Area

Catherine Edison's Education

Texas State University-San Marcos

Austin Community College

Richland College

Catherine Edison's Professional Skills Radar Chart

Based on our findings, Catherine Edison is ...

Value-oriented
Strong sense of self
Initiating

What's on Catherine Edison's mind?

Based on our findings, Catherine Edison is ...

50% Left Brained
50% Right Brained

Catherine Edison's Estimated Salary Range

About Catherine Edison's Current Company

Hot Dog Marketing, LLC

Frequently Asked Questions about Catherine Edison

What company does Catherine Edison work for?

Catherine Edison works for Hot Dog Marketing, LLC


What is Catherine Edison's role at Hot Dog Marketing, LLC?

Catherine Edison is Marketing Director


What is Catherine Edison's personal email address?

Catherine Edison's personal email address is ca****[email protected]


What is Catherine Edison's business email address?

Catherine Edison's business email address is c*****@estesaudiology.com


What is Catherine Edison's Phone Number?

Catherine Edison's phone (214) ***-*155


What industry does Catherine Edison work in?

Catherine Edison works in the Marketing and Advertising industry.


About Catherine Edison

📖 Summary

Marketing Director @ Hot Dog Marketing, LLC Austin, Texas AreaFreelance Writer/Content Creator @ Me, Myself and I Available for editorial writing opportunities for online publications, website blogs, and print publications. I have many years of editing and proof-reading experience in technical engineering writing, as well as for writing assignments on ScreenInvasion.com. My content creation experience for ScreenInvasion.com was in the form of original interviews, reviews, and editorial pieces about film, television, web series and industry talent. My skill set in varied fields has given me an acute understanding of technical writing, along with creative writing and content creation. If you are interested in talking to me about a guest piece or writing opportunity, please let me know. Central TexasSocial Media Specialist, Content Marketer and SEM Coordinator @ Hot Dog Marketing, LLC I create engaging social media posts, curating up-to-date, interesting content and branded campaigns for small and micro-businesses using appropriate platforms and messaging. My job and passion is to help create communities through specific strategies and focused, on-target messaging. I build unique, demographically targeted social media ads that entice users to interact with a business and become loyal fans. In addition to social media marketing, I assist small businesses in creating original blog content to draw attention and returning visitors to their website. I am responsible for SEM account set up, strategy and management. I work closely with clients to create ads and strategy that is effective in grabbing the attention of those in need of their services. Ongoing monitoring, adjusting and pinpointing messaging, as well as placement and keyword strategy are the building blocks of a successful SEM campaign.All of this work is done as part of a collaborative effort with my awesome team of talented and dedicated creative and analytical coworkers. From October 2015 to July 2016 (10 months) Austin, Texas AreaContributing Editor/Writer @ Screen Invasion Film is a very meaningful part of my life and has been a constant source of inspiration as long as I can remember. I marvel at the creativity and dedication it takes to create an entire world, people and experience, as well as at the commitment actors put in to every take, just to make us feel something. Dream job? Pretty much. I have the opportunity to see genius films no one else may ever get to see, I get to talk to people that I admire and can learn from and never thought I would get to speak with and I get to share it all with anyone who wants to take the time to read it.I started my work with ScreenInvasion.com at it's inception. As Contributing Editor for ScreenInvasion.com I contributed film and television reviews, pop culture news, as well as celebrity interviews and editorial pieces. I also assisted the rest of the editorial team in proof-reading and quality checking staff writer and contributor pieces and had the ability to approve a draft for publishing once it reached final draft status.More specific responsibilities I have taken on during my time working with Screen Invasion include: - Festival coverage including screenings, panels, roundtables, interviews, reviews and red carpet event coverage.- Writer covering television recaps and reviews, film reviews, celebrity interviews and editorial pieces.- I was the feature writer of Horrorfied! when it was active- Checking submitted work for correct grammar, spelling, accuracy and formatting.- Assist in hosting or contributing to live streaming chat sessions during screenings in which our readers and fans would take part.- Assist in social media managementI have covered SXSW (2012-2015), Fantastic Fest (2012-2014) and ATX TV Festival (2012-2013), as well as procuring film, and television industry and celebrity interviews beyond these events including phone interviews, in-person interviews, submitting video, text and audio content.http://screeninvasion.com/author/catherine-edison/ Greater Los Angeles AreaMarketing Coordinator @ Estes Audiology Hearing Centers In 2012, I moved from a split position as Patient Care Coordinator/Marketing Coordinator at Estes Audiology to the full time responsibility of Marketing Coordinator. I am responsible for creation and execution of all marketing efforts for Estes Audiology Hearing Centers in the Central Texas area, including offices in Austin, New Braunfels and Boerne, Texas. I am the sole marketing employee for the company and drive all marketing efforts with dedication and determination, with the company's mission and values in mind. I created and have continually increased the digital and social media presence for Estes Audiology Hearing Centers making the company a leader in their industry for social media and digital practices. My more specific responsibilities and skills include: - Originated and continue to manage all digital media and advertising efforts - Oversee and assist in managing SEM and SEO efforts- Monthly reporting utilizing different analytic tools including Google Analytics, Call Source, Digital Reports from partner companies, Buxton data and our current CMS, as well as Call Source and other resources.- Graphic design of advertising in print and online media, as well as copywriting for these materials. - All-encompassing Marcom Management including traditional means, as well as Email Marketing Creation and Coordination- Work closely with manufacturers in specific product promotion- Coordinating and writing blog posts, social media posts and assist with public relations releases- Manager and curator of overall marketing content, including website - Act as the main contact and planner for advertising, speaking events, health fairs, vendor fairs, charity events, music events, athletic events and the like. - Manage six-figure marketing budget for entire company, including any CoOp funds or contract negotiations regarding marketing.- Managed rebranding efforts in 2014 for all office promotional products, website, documents and the like From October 2009 to October 2015 (6 years 1 month) Austin, Texas AreaPatient Care Coordinator/Marketing Coordinator @ Estes Audiology Hearing Centers In my position as Patient Care Coordinator, my duties were generally limited to the Georgetown location, but sometimes required my assistance at our other locations. My overall responsibility was to ensure the patient experience was the best it could be and that everyone walking through the clinic doors was made to feel special and received optimal service, as well as to manage operations of the clinic with regard to payment, scheduling, insurance and the like. - Helped patients with all requests; appointments, troubleshooting hearing devices, insurance questions or to lend an ear or shoulder when they needed it.- Getting insurance information and verifying information with insurance companies directly, explaining benefits to patients- Other duties included helping walk-in patients, point-of-sale merchandise management, filing patient charts, transcribing notes in to patient's electronic charts, closing out appointments, balancing intake of money every week, assisting hearing care provider with any needsIn My Position as Marketing Coordinator I worked with three offices in New Braunfels, Boerne and Georgetown, as well as our temporary satellite location in San Marcos: - Determined which community marketing events would provide the best benefit to the office- Graphic design of ads for publications- Created and managed social media- Managed web master design and content, helped to create new website and brought website content management in-house to cut down on edit time and mistakes made by third party vendor- Customer relations as it related to marketing, i.e. testimonials, videos, patient appreciation events and gifts, etc.- Helped manage generation of leads from physician contacts - Managed community events hosted by the office and communities (Hearing Aid Round-Up, Health Fairs, Vendor Fairs, etc.)- Assisted in Health Alliance for Austin Musician (HAAM) events - Cultivated relationships community partners and garnered their support From October 2009 to January 2012 (2 years 4 months) Georgetown, TexasAdministrative Assistant II @ Bury+Partners, Inc. In the position as Administrative Assistant and then Administrative Assistant II, I was responsible for assisting engineers and high level executives with proof-reading and formatting correspondence, proposals, assisting with plan submittals and report building. This required very intense attention to detail, as well as understanding of civil engineering practices, procedures and terms. I worked closely with engineers, CAD designers and partners in my role in this company.During my time at the company I took on the role as liaison between management and other employees in my department, as well as taking over scheduling and leading team meetings in the stead of the department manager. Due to my wide range of skills, I also worked beyond my department, being asked to work as needed with the Marketing and Accounting Departments based on my work ethic and quality of work that I provided for both. From July 2006 to October 2009 (3 years 4 months) Austin, Texas AreaDigital Marketing Director @ Hot Dog Marketing, LLC I oversee and contribute to the digital marketing department of Hot Dog Marketing, which is made up of social media marketing, email marketing, blogging, SEM and SEO efforts. I work closely with my team to create engaging and activity generating content for our clients with strategy and targeting specific to their small to mid-sized business and startup needs. Creator/Host/Manager @ Central Texas Movie Fanatics In 2013 I created Central Texas Movie Fanatics in conjunction with ScreenInvasion, which is a group of movie lovers that meets monthly for an interactive film watching experience and to engage in interesting, inclusive discussion after the screening.I have arranged for the use of several venues, obtained prizes from businesses, paid for rights to the movies and provided discussion questions for each event. In addition, I am solely responsible for promotion and fundraising. Some events are coordinated with ScreenInvasion.com to set up a chat session with the site's followers that coincide with the screenings CTxMF put on so they could join in the fun virtually and join the community remotely. To date the group has over 250 members and membership continues to grow. We have members who travel up to 60 miles to come to our monthly events. From August 2013 to September 2020 (7 years 2 months) Austin, Texas Area


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In a nutshell

Catherine Edison's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

3 year(s), 11 month(s)

Catherine Edison's Willingness to Change Jobs

Unlikely

Likely

Open to opportunity?

There's 72% chance that Catherine Edison is seeking for new opportunities

Catherine Edison's Social Media Links

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