Product manager in retail/e-commerce with a marketing and data background. I currently manage product roadmaps for analytics, owning the data implementation and collection process end-to-end. I help stakeholders determine what data is valuable and what KPIs to measure, and then figure out how to technically collect the data they need to make better, well informed decisions. Agency experience: Site analytics focus (Omniture/SiteCatalyst/Adobe Analytics and Google Analytics). Worked on clients such as Levi's, NVIDIA, Activision, Wynn, Volvo, and more. Also have SEM background. C-level support experience: Previously held an executive assistant role assisting CEOs and other C-level executives (COO, CMO) handle high level communications and projects at various startups in Silicon Valley. Additional 5+ years direct experience in project and event management, copy writing, and editing.

Product Manager, Analytics @ · Developer-level analytics tracking implementation for Sephora.com US and CA desktop properties (Adobe Analytics/Omniture SiteCatalyst), including customizing/updating base code (appmeasurement.js), utilizing plug-ins, and assigning custom variables · Assist with creating high level product roadmap for data collection for new and existing features, and own end to end (conception to production) · Manage sprint timelines for analytics related stories and communicate properly with developers, business stakeholders, and reporting teams · Assist with testing opportunities, including validating potential tests based on historical data, industry research, and potential lift in primary KPI metrics From November 2015 to Present (2 months) Senior Web Analyst, Lynda.com (acquired by LinkedIn) @ · Owned tag implementation strategies and created tracking specifications (Tealium and Adobe Analytics) · Set up A/B, MVT, and multipage tests using Optimizely, and provide insights on performance; allowing the company to continue to be iterative · Collaborated with UX design and Product teams to make data-driven recommendations on improving user experience and testing opportunities to increase acquisition and retention · Worked with engineering to help create automated QA processes for analytics tracking, including leading trainings on Tealium, UDO variables, and debugging (console) From July 2015 to October 2015 (4 months) Web Analyst @ · Produced in-depth audits of client web pages and reporting suites and provided recommendations on how to capture key interactions and events effectively · Created high level A/B and multivariate website testing opportunities tailored to client audience segments · Assisted with data validation for various website personalization test matrices to establish baseline performance and analyze lift · Created and provided tagging specs to front end developers and QA proper Google Analytics and Omniture tag implementation in various environments prior to production · Debugged tags in Google Analytics and Omniture/SiteCatalyst for potential data validation issues using developer tools such as ObservePoint, Charles, and Omnibug · Collaborated with UX design team to make data-driven recommendations on creating custom user journeys · Created holistic presentations and reports by pulling data from different data sources, and presented findings and analyses to clients · Responsible for monthly, quarterly, and semi-annual reporting using Excel and BI data visualization tools, i.e. - Tableau and OrigamiLogic · Website behavior and user experience analyses using third party monitoring & analytics tools, such as ClickTale · Social reporting and listening, as well as some email analytics experience Clients: BMO, Visa, NVIDIA, Activision, Levi's, Kabam, Verizon, Volvo From April 2014 to June 2015 (1 year 3 months) San Francisco Bay AreaPaid Search Campaign Manager (SEM/PPC) @ Client: Voxer ⋅ Provided landing page UX feedback and recommendations as it pertains to paid media. ⋅ Audited existing client search campaigns and provided high level SEM strategy to efficiently spend and increase conversions. ⋅ Forecasted SEM campaign spend for flight date based off historical data (CTR and CVR) and presented a multi-tiered budget recommendation system for client. Client: Autodesk ⋅ Built, managed, and optimized paid search and display campaigns in the Asia Pacific and North America regions for an international public software company specializing in computer aided design (CAD) products. ⋅ Directly contributed in increasing APAC return on ad spend (ROAS) by 300% from Q1 to Q2. ⋅ Led paid search campaign migration into Marin bid management software from company propriety tools. ⋅ Worked with tracking teams to ensure proper placement of tags on client landing pages, as well as QA URL tracking. ⋅ Assisted with creating competitive analysis presentations, including pulling data and reporting for case studies and SEM strategy recommendations. From May 2013 to April 2014 (1 year) San Francisco Bay AreaExecutive Assistant to the CEO (Clara Shih) & COO @ ⋅ Acted as gatekeeper to busy CEO and COO of SaaS technology start up ⋅ Organized and managed heavy scheduling and travel arrangements, both domestic and international ⋅ Was on call 24/7 and kept the CEO/COO on time, organized, and briefed on all meeting materials (attendees, agenda, speaking points, context) ⋅ Liaised between executives, visitors, internal and external constituencies ⋅ Interfaced with media and PR for interviews, appearances, and speaking engagements, to include Vanity Fair, New York Times, and The Wall Street Journal ⋅ Planned and executed semi-annual 3-day internal sales conference for 100 employees, including producing and preparing presentations for conference sessions ⋅ Drafted written responses and handled correspondence not requiring personal attention of the executive ⋅ Assisted in writing and editing company blog entries on behalf of the CEO From July 2012 to May 2013 (11 months) San Francisco Bay AreaExecutive Assistant to the CEO @ ⋅ Was the gatekeeper between the CEO and all internal/external constituencies, coordinated schedules, and arranged all travel logistics ⋅ Planned, coordinated, and executed office move in less than one week ⋅ Headed on-boarding new employees, including set up of company email, travel profile, IT equipment, and all benefits paperwork ⋅ Implemented and oversaw transition of company-wide conference call procedures ⋅ Compiled highly confidential information from C-level executives and created weekly presentations From March 2012 to July 2012 (5 months) Marketing Associate @ SEM and Social: ⋅ Launched and led SEM campaign on Google Adwords. Built campaign structure, wrote ad copy, created keywords, and forecasted ⋅ Managed day to day ad operations, including bid optimizations and budget management ⋅ Led social media (Facebook/Twitter) strategically to increase interaction with fans and community organizations Project Management: ⋅ Managed multiple projects for all First Virtual Group entities/constituencies ⋅ Managed vendors on the production of high-end collateral, including brochures, websites, newsletters, and other marketing materials on an aggressive schedule ⋅ Negotiated bids and estimates (with ~15% savings on average), was the main point of contact for the duration of the project, and quality controlled final product ⋅ Handled invoices and billing, and dealt with any inconsistencies or issues that arose during the process ⋅ Maintained brand consistency through style guides and marketing materials (written and otherwise) Design: ⋅ Designed and updated existing collateral and other marketing materials ⋅ Simple photo editing for marketing materials ⋅ Created email newsletter templates with HTML based programs for distribution to subscribers Copyediting/Writing: ⋅ Prepared and edited all materials prior to production on any medium, including brochures, websites, press releases, and contracts, as well as assisted in copywriting From May 2008 to March 2012 (3 years 11 months)

B.A. @ University of California, San Diego Cat Kim is skilled in: Adobe Analytics, Google Analytics, Optimizely, Tealium, A/B Testing, Site Optimization, Digital Marketing, Marketing, Microsoft Excel, PowerPoint, Analytics, Digital Media, Tableau, Online Advertising, Online Marketing