Background in advertising and marketing as an account man having been lucky enough to work at some of the most successful companies with the biggest blue chip brands surrounded by the best people. Having helped set up three companies there's certainly no substitute for experience and learning from your failures as much as your successes. There are no easy wins. In my experience it comes down to hard work; knowing what your're good at (and not so good at); solid thinking; creative ambition; setting the right quality threshold; spotting opportunities and talent; taking intelligent risks; making the difficult decisions; seizing the moment and good old lady luck. (oh, and a great FD always helps!). Businesses are all about people. In a digital world where new business models are being created daily and all bets are off, getting things off the ground is all about strong relationships. Right now couldn't be a more exciting time professionally. Specialties: Business and brand strategy, marketing & advertising, new digital ventures, mobile media and technology, branded gaming, licensing.

Co-Founder & CEO @ Leaders in Augmented Reality ("AR") enabled products and info-tainment experiences. (That's a fancy way of saying that we let people connect mobile phones to the physical world around them . So it turns products and adverts into multi-media portals). Our proprietary Zapcode solution, Zapcode Creator online tool and all new Zappar Studio deliver the most affordable and easy to use augmented reality self-serve tools on the planet. So now businesses and users can make the best, most immersive interactive AR experiences on mobile. Try it out for free at www.zapcode.it. From April 2011 to Present (4 years 9 months) London, United KingdomCo-Founder & Director @ VEEMEE is quite simply reinventing the home screen on your mobile through its revolutionary avatar driven app ecosystem to personalise messaging, content delivery and advertising. Download the VEEMEE Live Wallpaper and Creator apps from the Google Play Store and see for yourself. From August 2009 to Present (6 years 5 months) Edinburgh, United KingdomChief Operating Officer @ Clue's in the title. From May 2008 to August 2009 (1 year 4 months) Founding Partner, Managing Director @ Founding Partner of Campbell Doyle Dye and subsequently Managing Director. Advertising agency working for brands including Mercedes-Benz, The Macallan, Christian Aid, Adnams, NFU Mutual, Invesco Perpetual and Green Flag. From August 2001 to May 2008 (6 years 10 months) Managing Director @ From 2001 to 2008 (7 years) Board Director/ New Business Director @ From 1999 to 2001 (2 years) Board Account Director @ Working on Guinness, Volvo and Capital Radio From 1996 to 2001 (5 years)

Social Anthropology @ Edinburgh UniversityEton College Caspar Thykier is skilled in: New Business Development, Digital Strategy, Account Management, Strategy, Mobile Devices, Mobile Technology, Brand Architecture, Management, Marketing, Digital Marketing, Digital Media, Video Games, Integrated Marketing, Business Development, Strategic Partnerships