I'm an experienced growth marketer whose refusal to specialize has led to a breadth of experience in all facets of marketing and product strategy. I like to tie things together into a cohesive, scalable strategy, and then get to work making it happen. I'm not afraid to get my hands dirty, but also like to make sure my work adds long-term value, and will ask the right questions to make sure it does. As the first marketing hire at GrubHub, I helped the company grow from three cities to over 500, and created and implemented strategies for SEM, SEO, email marketing, conversion, mobile, engagement, and M&A with an emphasis on scalable solutions and continuous improvement through measurement. But what I'm most proud of is the team I managed, whose ability to innovate and execute at the highest level astounded me daily. I now lead the growth team at Pinterest, where we're working on user growth via SEO, email, push notifications, conversion optimization, app installs, and paid acquisition both in the US and internationally. I also recently completed my MBA at night, and enjoy connecting the dots from my coursework to my day to day job. I'm borderline obsessive about startup and business strategy, so when I'm not working at Pinterest you'll probably find me trying to break down other companies'​ marketing campaigns or analyzing new startups' abilities to succeed. I spend what little downtime I have listening to a lot of obscure music and trying to avoid eating too many cookies. Things I dabble in: marketing strategy, growth strategy, product strategy, engagement strategy, user acquisition, user retention, user growth, search engine marketing (sem), search engine optimization (seo), email marketing, conversion rate optimization, landing page optimization, online marketing, interactive marketing, mobile marketing, digital marketing, direct marketing, online strategy, product development, data analysis, analytics and reporting systems, business development, local marketing

Growth Lead @ I lead the growth team at Pinterest. We are a cross-functional team of product managers, engineers, designers, and analysts responsible for growing the user base of Pinterest. We focus on driving traffic globally, converting that traffic into signups, logins, and app installs, and engaging existing Pinners with end to end experiences. If you're interested in getting involved we're not only hiring, but have an endless supply of yogurt covered pretzels. From July 2015 to Present (6 months) San Francisco Bay AreaProduct Manager, Growth @ Product Manager for all acquisition and retention initiatives, including: SEO, conversion optimization, email marketing, push notifications, app installs, and paid acquisition. From March 2014 to July 2015 (1 year 5 months) San Francisco Bay AreaGrowth Marketing Manager @ Built category expansion model and managed cross-functional team across press, partners, and community to drive growth in key categories. I advised on SEO and email marketing strategy and built and managed app store optimization strategy. From December 2013 to March 2014 (4 months) San Francisco Bay AreaOnline & Interactive Marketing Director @ Drove 3 million users and over a million monthly orders by building a high-performance team to manage strategy and execution of all direct response new user acquisition, user retention, and product/marketing analysis Developed strategy and managed SEM manager for $4 million annual paid search budget, which drives 20% of new users a month at cost-effective CPA’s Spearheaded initial research and development for GrubHub’s first loyalty program. Hired and managed full-time product manager to oversee the project. Yummy Rummy increased revenue significantly at a healthy profit to the cost of the program Developed email marketing strategy that drove 3% of overall orders and managed email marketing manager to oversee testing and lifecycle messaging Managed agencies for display, social and TV with $1 million+ annual budgets Managed the migration project for Campusfood acquisition, which included market research on the new college segment, email and site campaigns, and new product development for key parity features Managed a cross-functional team in Chicago and New York to execute the migration and measure effectiveness qualitatively and quantitatively. The project successfully transitioned over 130,000 users, well over half of Campusfood’s six-month actives Tested many various mobile marketing ad networks, mobile rewards, and app store optimization techniques Used cohort analysis to prove the importance of driving accounts vs. guest sign-ups Analyzed funnels in Google Analytics to identify opportunities to increase conversion on our site and mobile apps Identified key business needs to scale marketing tactics, which included onboarding vendors such as ExactTarget for email, Marin for bid management, BrightTag for tag management, Optimizely for multivariate testing, Mixpanel for analytics, and Convertro for attribution modeling Cultivated a learning culture for the marketing team’s professional development by creating bi-weekly team learns and monthly team discussions From February 2011 to November 2013 (2 years 10 months) Greater Chicago AreaConsumer Marketing Director @ First marketing hire responsible for entire marketing strategy with an existing user base of 40,000 users Managed search marketing campaign with $1 million+ annual budget, lowering cost/conversion 50% Managed all online and offline media buying, including transit and billboard ads Implemented and managed weekly email campaigns in seven markets Developed product and landing page optimization strategy, decreasing bounce rates and improving conversion rates Developed search engine optimization strategy that vaulted GrubHub to the first organic position for its primary keywords in four markets Developed a marketing strategy of measurement, including advanced report creation in Excel, Google Analytics restructuring, and database mining using MySQL queries Developed initial social media strategy and created Twitter brand/search strategy From May 2008 to February 2011 (2 years 10 months) Greater Chicago AreaSenior Marketing Specialist - Homefinder.com @ Developed and managed all online marketing campaigns including partnerships and search engine marketing (SEM) Developed, implemented, and maintained reporting/analytics tools to track online marketing and product development efforts (Hitbox, Omniture) Worked with product team on development of search engine friendly design (SEO) Provided daily traffic and ROI reporting and analysis to senior management From March 2007 to May 2008 (1 year 3 months) Greater Chicago AreaMarketing Specialist - Apartments.com @ Developed and managed search marketing campaign for new website ApartmentsPlus.com, improving ROI from 20% in June 2006 to 104% in February 2007 Performed market research, provided daily traffic reporting and analysis for all consumer online marketing efforts (SEM, SEO, email, strategic partnerships, affiliate marketing) for Apartments.com, RentalHomesPlus.com, ApartmentsPlus.com, and Living.Apartments.com Overhauled SEO copy on RentalHomesPlus.com for better search engine rankings Aided in design of Apartments.com’s Apartment Living section Wrote ad copy for national print campaign and online display ad/SEM campaigns From August 2005 to March 2007 (1 year 8 months) Marketing Intern - Apartments.com @ Reported on and analyzed search engine performance for SEO and Sales team Brainstormed new keywords for search engine optimization and paid placement Created competitive landscape/intelligence presentation Performed exploratory research on new market segments for possible entry/acquisitions, one of the results of which was the launch of RentalHomesPlus.com in January 2006 From March 2005 to August 2005 (6 months) Greater Chicago Area

MBA, Marketing Management, Entrepreneurship, Strategic Management, Managerial & Organizational Behavior @ University of Chicago From 2010 to 2013 BBA, Marketing @ Loyola University Chicago From 2001 to 2005 Casey Winters is skilled in: Marketing Strategy, Product Strategy, SEM, SEO, Web Analytics, Email Marketing, Analytics, Google Analytics, Media Buying, Social Media Marketing, Product Development, Conversion Optimization, Landing Page Optimization, Local Marketing, Online Marketing