Image of Casey Hopkins

Casey Hopkins

Content Marketing Manager @ MG2 Design

Marketing, Communications & Events Leader

Seattle, Washington

Ranked #190 out of 3,793 for Content Marketing Manager in Washington

Section title

Casey Hopkins's Email Addresses & Phone Numbers

Casey Hopkins's Work Experience

MG2 Design

Content Marketing Manager

Greater Seattle Area

Pledge Parental Leave

Co-Founder / Marketing & Communications

Greater New York City Area

Smart Design

Marketing & Communications

October 2017 to March 2018

Greater New York City Area

Casey Hopkins's Education

Champlain College

Bachelors, eBusiness Management

2005 to 2009

CEA GlobalCampus: Florence, Italy

Study Abroad Program, Art, European Politics, Literature, Italian Language

2008 to 2008

Casey Hopkins's Professional Skills Radar Chart

Based on our findings, Casey Hopkins is ...

Nurturing
Strong sense of self
Outgoing

What's on Casey Hopkins's mind?

Based on our findings, Casey Hopkins is ...

50% Left Brained
50% Right Brained

Casey Hopkins's Estimated Salary Range

About Casey Hopkins's Current Company

MG2 Design

Frequently Asked Questions about Casey Hopkins

What company does Casey Hopkins work for?

Casey Hopkins works for MG2 Design


What is Casey Hopkins's role at MG2 Design?

Casey Hopkins is Content Marketing Manager


What is Casey Hopkins's personal email address?

Casey Hopkins's personal email address is c****[email protected]


What is Casey Hopkins's business email address?

Casey Hopkins's business email address is c****[email protected]


What is Casey Hopkins's Phone Number?

Casey Hopkins's phone (206) ***-*172


What industry does Casey Hopkins work in?

Casey Hopkins works in the Design industry.


Who are Casey Hopkins's colleagues?

Casey Hopkins's colleagues are Bettina Beer, Miranda Rensch, Tola Chin, Alison Atwell, Petra Decker, Alf Hackenberg, Jonathan Lai, Herman Chan, Arthur Wu, and Kristen-Lehua Barcheski


About Casey Hopkins

ūüďĖ Summary

Content Marketing Manager @ MG2 Design Greater Seattle AreaCo-Founder / Marketing & Communications @ Pledge Parental Leave Own‚Äč ‚Äčand‚Äč ‚Äčdrive‚Äč ‚Äčall‚Äč ‚ÄčPR‚Äč ‚Äčefforts,‚Äč ‚Äčcontent‚Äč ‚Äčcreation,‚Äč ‚Äčbrand‚Äč ‚Äčvoice,‚Äč ‚Äčemail‚Äč ‚Äčand‚Äč ‚Äčsocial‚Äč ‚Äčmedia‚Äč ‚Äčcommunications,‚Äč ‚Äčand‚Äč ‚Äčpartner‚Äč ‚Äčon-boarding‚Äč ‚Äčfor‚Äč ‚ÄčPledge Parental‚Äč ‚ÄčLeave‚Äč:‚Äč ‚ÄčA‚Äč ‚Äčmovement‚Äč ‚Äčthat's‚Äč ‚Äč setting‚Äč ‚Äčthe‚Äč ‚Äčstandard‚Äč ‚Äčfor‚Äč ‚Äčpaid‚Äč ‚Äčleave‚Äč ‚Äčbenefits‚Äč ‚Äčin‚Äč ‚Äčthe‚Äč ‚ÄčU.S.‚Äč ‚Äčcreative‚Äč ‚Äčindustry. Over 6,100 employees and their families covered, and counting. Greater New York City AreaMarketing & Communications @ Smart Design Supported business development and marketing initiatives by working on various content and communications efforts, including case studies, blog posts, thought pieces, industry award applications, and bi-lines for publication in Fast Company. From October 2017 to March 2018 (6 months) Greater New York City AreaSEM Intern @ Dealer.com SEM (search engine marketing) intern. Working with in house software and Google Analytics tools such as AdWords, I help manage client campaigns and pass them through quarterly auto-renewals, create quarterly reports and coordinate with Billing. In addition, I assist and work on SEO and SEM long term projects with a fellow intern. From June 2008 to May 2009 (1 year) Outreach Ambassador / Internet Marketer @ CarShare Vermont Volunteer "Outreach Ambassador" for this non-profit Burlington, VT based car share company. Also worked on internet marketing efforts such as social media marketing (Facebook, Twitter, etc.) and search engine optimization (SEO) of www.carsharevt.org From January 2009 to May 2009 (5 months) Internet Marketing Intern @ EatingWell Media Group Maintaining and updating the SEO (search engine optimization) efforts of EatingWell.com, working with and creating Google Analytics reports and establishing the nationally recognized EatingWell brand in the realm of social networking and marketing From September 2008 to March 2009 (7 months) SEO Intern @ Dealer.com SEO (search engine optimization) intern. Wrote optimized content for new dealership websites, updated content, meta-data and keywords for clients, and assisted in SEO setup process for new clients additionally by setting up Google Base and Google Sitemaps. Maintained SEO Support e-mail and link building / client progress databases. Responsible for mentoring a younger intern and was in charge of creating and providing him with projects. From June 2007 to December 2007 (7 months) Web Development Temp @ Cannondale Created and built certification quizzes for Cannondale.com using a quiz-builder program under the Cannondale Bicycle Inc. webmaster. Published on www.CannondaleStation.com From January 2007 to January 2007 (1 month) Content Marketing @ Blink From November 2019 to February 2020 (4 months) Greater Seattle AreaCommunications Director, Interaction 19 @ IxDA Owned and drove all attendee content communications for Interaction 19, including social media, email, Slack community, Seattle City Guide, and on-site during the conference. Additionally helped coordinate, plan, and execute the city-wide Studio Tours event.Join us next year for Interaction 20 | February 2-8, 2019 | Milan, Italy ūüĖĆūüéČ From July 2018 to June 2019 (1 year) Greater Seattle AreaHead of Marketing, Communications & Events - New York @ ustwo Provided senior-level, global marketing and business development support, while owning and leading the all New York marketing, branding, and reputation building efforts. Initiatives resulted in over 80% of revenue via inbound leads worldwide.Drove traffic to website and social media by developing and implementing local and global content strategies. Maintained press coverage for client projects and studio IP launches, routinely securing coverage in WIRED and Fast Company. Managed NYC press and influencer marketing campaigns, digital content, and launch of Monument Valley 2 mobile game at Apple‚Äôs WWDC conference. Global downloads netted $728k in 24 hours, and $10.5MM in year one. Elevated company‚Äôs reputation by securing speaking opportunities at industry events, including panels at SXSW & Fast Company Innovation Festival. Expanded market outreach and managed all events and budgets. From April 2015 to September 2017 (2 years 6 months) Greater New York City AreaHead of Community & Events @ Revolv Inc Created the brand identity and strengthened the company‚Äôs image, reputation, and sales through content creation, community management and growth, and by planning, budgeting, and representing at events, such as TechCrunch Disrupt & CES.Managed all aspects of brand presence, including website and social content development, voice and industry positioning initiatives, promotions and giveaway management, newsletter and blog post creation, alpha and beta programs, customer service email administration, and local and national conferences, trade shows, and event strategy.Maximized profit margins and grew industry reputation by managing the external PR team and budget. Expanded client base and grew social media communities organically from zero to 21,000+ across all channels. From January 2013 to November 2014 (1 year 11 months) Boulder, COCommunity Marketing Manager @ VerbalizeIt In charge of the VerbalizeIt Translator Community, currently at 6 languages and just over 2,500 translators worldwide. Responsibilities include management of social media accounts, translator email support, recruitment / expanding the community, managing six ‚ÄúLanguage Community Leads‚ÄĚ, quality assurance of tasks and calls, training of translators, brainstorming future community initiatives and seeing them brought to life, mocking up and management of Translator & Community Lead Dashboards and translator testing system, daily translator emails, paying translators, weekly contests and Community Chats and more. Participated in and graduated from the TechStars 2012 program. From June 2012 to December 2012 (7 months) Boulder, COCommunity Director @ Mocavo.com In charge of all marketing, PR and community efforts for the world's largest genealogy search engine. Working with multiple marketing and management tools daily such as KissMetrics, Google AdWords & Analytics, Reinvigorate, SEOMoz, Facebook Ads, Twitter, MailChimp, Balsamiq, and many more. Tasked with keeping our ever-growing community happy, thriving and up-to-date with Mocavo feature releases, contests and posts via social media, email newsletters, and our company blog. Drafted, mocked up, and worked with development and design teams to execute promotional emails to existing basic customers in order to convert them to paying customers.Responsible for all incoming support emails and making sure our customers needs and problems were addressed, reporting bugs to development and following through on their fixes. From October 2011 to May 2012 (8 months) Boulder, COSocial Media Manager @ Giveo, Inc. Daily execution of Giveo‚Äôs social media strategy and presence, including writing, maintaining our blog, researching and monitoring / interacting in social spaces. Perform these same duties for a handful of our clients.Perform industry research and competitive analysis for Giveo and our clients. Compile analytical assessments of current clients‚Äô performance using Giveo‚Äôs platform. Compile case studies, detailing the client experience. All while working for a greater good in beautiful Boulder, Colorado. From January 2011 to October 2011 (10 months) Boulder, COSEO / Social Media Accounts Manager @ Room 214 Part of a team of ‚Äúsocial media experts‚ÄĚ dedicated to being at the forefront of the latest mobile & web social media trends. Helped to bring our client ‚ÄúHello Kitty‚ÄĚ from a Facebook fan base of 200 thousand to 3.6 million in 5 months though innovative applications and social marketing techniques. Helped monitor the Hello Kitty & Sanrio online communities (at the time totaled at just under 3.6 million fans). Provided in-depth analytical reporting & suggestions monthly. Other social media projects have included Pearl iZumi, Sprite Slamdunk Showdown & DexOne. Additionally, provided initial keyword analyses, baseline reporting & ongoing monthly reports and recommendations for multiple SEO clients such as MapMyFitness, Rally Dev & Prescott‚Äôs Inc. From June 2010 to December 2010 (7 months) SEO Analyst @ Dealer.com Successfully implement ‚ÄúDynamic SEO‚ÄĚ for dealership clients by performing keyword research, writing & editing search engine friendly web content. Research and implement linking strategies. Analyze data and make changes for over 175 clients quarterly. Work daily with account managers to cater to client requests. Work with management & fellow analysts to create and implement new tactics and products to help clients continuously succeed & generate ROI.Google AdWords Authorized Reseller Certified under Dealer.com for both Account Management and Sales. From June 2009 to June 2010 (1 year 1 month) Social Media / SEO @ Euro-Line Solar GmbH Flown to Zell, Germany for two weeks to create and incorporate a social media & internet marketing plan for Euro-Line Solar, a mobile alternative energy company, and their brand of solar products, me2solar. Set up, implemented and educated the company on such tactics as Facebook, Twitter, blogging, search engine optimization and more over a two week period. In addition, accompanied the staff to Munich, Germany for the InterSolar Trade Show for three days. From May 2009 to May 2009 (1 month) UN Project Researcher @ Champlain College Emergent Media Center Working as researcher and marketer on elite team of hand-selected marketing and game design students from Champlain College at their Emergent Media Center in correlation with the United Nations. We are researching the status of violence against women in Africa and are creating an electronic game that we hope will help prevent this violence. We traveled to South Africa at the end of August to conduct market research and studies, and traveled to New York City to present to the United Nations in January 2009. From July 2008 to May 2009 (11 months) Orientation Leader @ Champlain College Emergent Media Center As part of a hand selected team of applicants, I worked with new Champlain College students for a week in both August of 2007 and 2008 during orientation helping them adjust to college life and gaining leadership experience while directing activities and events. From August 2007 to August 2008 (1 year 1 month) SEO / Internet Marketing Intern @ EpikOne Worked on SEO audits for both local and international companies that were delivered to clients. Also worked on Google AdWords campaigns for an array of local and national clients and based on the results of the campaigns optimized them to maximize their performance.Honored as an Epik Labs Success Story: http://epiklabs.com/success/ From September 2007 to December 2007 (4 months) Senior Marketing Lead @ TEAGUE Led revenue-driving marketing support to organization by owning and implementing events, writing thought pieces, formulating case studies, negotiating with / managing vendors and budgets, and collaborating with leadership to optimize brand presence.- Worked in close collaboration with cross-functional teams, including business development, recruitment, design, developers, and leadership for smooth functioning and execution of day-to-day brand and marketing projects.- Expanded client base, gained hires, and achieved multiple projects exceeding $1MM by successfully implementing Teague events, conference presence strategies, and managing multi-channel marketing programs and budgets.- Partnered with clients such as Google and Disney on industry award submissions. Efforts resulted in a finalist position for ‚ÄúBest UX Design of 2019‚ÄĚ in Fast Company‚Äôs Innovation by Design, and additional client project engagements.- Led $100k redesign of Teague website to ensure content optimization, drive traffic, engagement, new business leads, and attract new talent. Negotiated with and project managed agency site vendors and SEO contractor.- Crafted, sourced speakers for, and submitted a panel that was officially accepted into SXSW 2020 programming.- Owned and implemented content marketing program, increasing website traffic year-over-year. Wrote, optimized, and published 10+ case studies, numerous thought pieces, blog posts, and overhauled brand messaging. From March 2018 to October 2019 (1 year 8 months) Greater Seattle Area


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In a nutshell

Casey Hopkins's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

0 year(s), 10 month(s)

Casey Hopkins's Willingness to Change Jobs

Unlikely

Likely

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