Internet Marketing Strategist @ Camilleri Consulting
Education:
@
Sequoia High School
About:
Proficient: Project Management (SCRUM/Agile), SEO, SEM, Google Analytics (Certified), Google AdSense, Web Design, Content Development and Marketing, Content Management Systems, Web Analytics, YouTube Optimization, App Store Optimization (ASO), User Interface, User Experience, Quality Assurance, Quality Control, Site Architecture, Information Architecture, Social Media Platforms, E-Mail Marketing
Programming Language Experience: HTML, CSS, PHP
Web-Related Tool Experience: Google Analytics, Omniture,
Proficient: Project Management (SCRUM/Agile), SEO, SEM, Google Analytics (Certified), Google AdSense, Web Design, Content Development and Marketing, Content Management Systems, Web Analytics, YouTube Optimization, App Store Optimization (ASO), User Interface, User Experience, Quality Assurance, Quality Control, Site Architecture, Information Architecture, Social Media Platforms, E-Mail Marketing
Programming Language Experience: HTML, CSS, PHP
Web-Related Tool Experience: Google Analytics, Omniture, Dreamweaver, Visio, BaseCamp, JIRA, JSBin, BrightEdge, IBM Unica, Google Tag Manager, Google Search Console, Google AdWords, Bing Webmaster Tools, Adobe CS, MS Office Suite
CMS Experience: Fatwire, Shopify, Wordpress
• Operating Systems: Mac OSX, Windows
SUMMARY OF QUALIFICATIONS:
• 8+ years SEO, social media and online marketing experience from design, to content writing, SEO/SEM, systems integration, affiliate application integration, site deployment and maintenance.
• Project management experience coordinating off-site development, production, design, SEO, sales and content teams while meeting aggressive deadlines and delivering stakeholders’ goals.
• Experienced in Web Marketing and Digital Strategy with emphasis on SEO, SEM and Social; adept in industry best practices including coding, content, linking and site architecture inline with the latest algorithm updates.
Marketing Manager @ - Keyword research and competitive benchmarking
- Develop and document detailed website recommendations
- Work with content and creative teams to execute recommendations
- Work cross-functionally to align SEO goals with Marketing, Product, Content and Technology strategy
- Periodically conduct analysis and review of SEO efforts and results to derive actionable insights and create programs to increase SE visibility, drive incremental traffic, and, ultimately, customer acquisition and higher engagement
- Implement social media strategy and best practices across various platforms (e.g. Twitter, Google+, Youtube, etc.)
- Work with the Product Team to integrate social features across the sites
- Implement new responsive AdSense text ads From September 2013 to Present (2 years 4 months) San Francisco Bay AreaMarketing Specialist @ - Execute all aspects of email campaigns including dynamic content, design, scripting and analysis
- Send highly targeted ad-hoc emails to defined segments as requested by assigned clients
- Stay up-to-date on the latest email marketing trends
- Create email reporting dashboards and custom reports analyzing campaign performance in order to provide actionable recommendations and continuous improvement delivery on client email programs
- Implement best practices on email delivery and responsive design
- Growing SEO awareness across teams From April 2013 to September 2013 (6 months) Internet Marketing Strategist @ Advising and implementing techniques to help clients on SEO and internet marketing strategies Recent clients include Shutterfly, Click Catalyst, and others. From August 2012 to April 2013 (9 months) SEO Specialist @ Supporting approximately 40 middle tier FindLaw clients via the fulfillment of Web Advantage, ongoing quarterly consultation, implementation and support of SEO best practices.
- Using FindLaw and industry best practices create a keyword search opportunity analysis for clients.
- Create a set of SEO recommendations for FindLaw clients. Included will be recommendations to site architecture, content optimization and other on-page technical considerations such
as title tag and Meta tag optimization.
- Assist clients with claiming their Google Local listings.
- Lead a search strategy for FindLaw clients including creating specific content recommendations and syndication, blogging objectives, video and press release optimization.
- Partner with Sr. Strategists to drive future direction of SEO and product offerings at FindLaw.
-Work closely with clients to understand client marketing objectives and strategies, analyze the performance of their web program against those objectives and recommend tactics that will help realize the customers' long-term search marketing goals.
- Drive site map creation by consulting with the client and FindLaw editorial to define the optimal site map to be used when creating the site, creating content and identifying and placing keywords.
- Support and execute SEO best practices.
- Partner with internal and external clients to ensure the website development process results in optimal search configuration.
- Communicate with clients on a quarterly basis focusing on tactics implemented, performance to goal and next steps From April 2011 to August 2012 (1 year 5 months) Client Manager @ • Customer support - 2,000+ Client base
• Met and exceed all management team goals for my team
• Sourced, Recruited, Trained and Manage a team of 20+
• Maintain VIP client packages
• Project manage R&D
• Liaison between sales, editing, and writing teams From January 2010 to April 2011 (1 year 4 months) Account Manager @ • Customer Support
• Defined operational best practices
• Initiated and developed social marketing opportunities as a co-leader of the Research & Development team
• Manage project schedules, solving complex problems, and nurturing cross-functional collaboration
• Trained team members on Account Manager duties
• QA testing on various projects
• Manage search engine friendly web content accounts for leading executives in various industries From August 2008 to January 2010 (1 year 6 months) Marketing & Business Development @ • Manage all the CPC traffic through multiple ad networks such as AdMob, Google, and Millenial
• Updating landing pages and static pages through the AJAX test site and the production site by editing/uploading CSS and HTML files using an FTP program
• Coordinate Marketing banners/sliders/towers to be created by outside artists
• Create Weekly Mass-Mailing Newsletter E-Mail
• Promote online website and mobile site through social networking sites, ie. MySpace, Facebook, MyYearbook, Mocospace
• Press Releases to major PR sites From December 2007 to June 2008 (7 months) Administration Assistant @ • Daily inputting of financial information into firms database
• Established critical relationships with existing clients
• Organized physical and electronic files
• Programs used include Excel, Word and Adobe Acrobat. From June 2003 to August 2007 (4 years 3 months)
Bachelors, Business Management & Sports and Leisure @ Notre Dame de Namur UniversitySequoia High School Casey Camilleri is skilled in: Web Content Management, SEO, Link Building, Off Page Optimization, Keyword Analysis, Image Optimization, Social Networking Websites, Web Analytics, Keyword Research, Excel, Google Docs, Social Media Marketing, Online Reputation Management, Social Promotion, Online Identity
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