Cary Tilds's Email & Phone Number

💼 Past Experience

Cary Tilds has a background in strategy, marketing, and operations. Tilds has been with FrameplayCary Tilds is responsible for leading strategic planning, marketing, and operations. Focused on developing bold ideas to propel Frameplay forward as well as ensuring best in class execution, analysis and everything in between. Frameplay truly enables game developers to place advertising easily and intrinsically within video game environment without interfering with or degrading the game play performance or experience. Advantages of working at Frameplay:• enables game developers to place advertising easily and intrinsically within video game environments without interfering with or degrading the game play performance or experience. • Adtoniq enables permission-based advertising, • by putting the consumer first, Adtoniq preserves the ad supported web. • unlocks valuable audiences advertisers are unable to reach, provides publishers with new, brand-safe revenue and provides a safe and simple way for consumers to support valued content/sites. • Innoate - Innovate and OperateNew companies or established companies with a new idea can struggle translating and operationalizing strategic innovation into operational effectiveness. Innoate works to translate vision and strategy into an operational plan, oversight & optimization providing alignment with internal team and external stakeholders and customers.• Strategic Change Framework DevelopmentInnovation to Operations Translation, Operations Oversight & OptimizationStrategic Operations Updates to Employees, Stakeholders and Customers. SVP Corporate Strategy at FordDirect from November 2018 to February 2020 (1 year 4 months). Promoted to Corporate Strategy role after nine months at FordDirect. • Executive in charge of leading the Digital Technology Strategy, Emerging Strategy, OEM Account Strategy and Analytics/Business Intelligence/Data Strategy teams.• Developed and delivered strategic growth opportunities through the development of aligned OEM relationships, clear marketplace intelligence, new concept development (based on OEM or Product need), development of new and foundational data, audience and business intelligence capabilities that drove better outcomes for FordDirect, Ford and Dealer network.• Served as the Executive Co-chair of the machine learning and consumer data platform capability development within FordDirect to action the data within and across channels.• Board presentation experience in presenting corporate strategy with associated business plans to support the company’s transformation.• SVP Digital Strategy at FordDirect from January 2018 to November 2018 (11 months) in Dearborn, MI. Responsible in the Digital Strategy role for defining and driving the vision and business needs of FordDirect’s data-centric marketing strategy across all paid and performance marketing channels. • Leadership in creating and developing FordDirect’s strategy to connect and action the data within the following channels: Digital Advertising Services, Consumer Connection (email and direct mail), Lead Programs, CRM systems, vehicle inventory systems (which includes connected car data). • Led and collaborated the strategy to coordinate the approach to Tier-One to Tier- Three online marketing investment coordination.• Launched a programmatic in-house capability that informed the data capture enablement, data governance and “actioning the data” machine-learning

🎓 Education

Cary Tilds has a B.A. from Western European Studies at University of Michigan in 1991. After completing her undergraduate studies, she worked as a marketing consultant in Michigan. In 1998, she completed her MBA from Wayne State University.Tilds's professional career thus far has been in the realms of marketing and sales. Her latest role has been as director of sales at a Midwest software company. This past year, she has also completed a semester of graduate studies in marketing at the Maxwell School of Citizenship and Public Affairs at Syracuse University.Tilds has been highly skilled in problem-solving, taking her experiences in marketing and sales and placing them to use in her current professional role. She is confident that she has what it takes to be successful in her current professional field and is eager to learn more about marketing and sales.Looking to the future, Cary Tilds is excited to continue her education and develop her skills in the realms of marketing and sales. She understands that her career aspirations lie in the areas of customer services and a continual growth in her field.

💡 Technical & Interpersonal Skills

Cary Tilds has a variety of contractual and non- contractual experience in the following areas: Clients:frameplay, adtoniq, Ford direct, GroupM, Unilever, Mindshare.Experience in Strategic Planning, Marketing, Operating: Frameplay, Adtoniq, Ford direct, GroupM, Unilever, Mindshare.