Director, Global Marketing and Business Communications @ Ashland
Global Communications Manager @ DuPont
Communications Leader @ DuPont
Education:
About:
Highly valued communicator and consensus builder.
Exceptional degree of personal motivation.
Visionary creative thinker. Team builder.
Strategic planner, decision maker, results oriented.
Specialties: Brand management, global communications, marketing, public relations, crisis communications.
Director, Global Marketing and Business Communications @ Responsible for business and communications leadership across the commercial enterprise.
Core member, Communications and Chemicals leadership teams.
Marketing and
Highly valued communicator and consensus builder.
Exceptional degree of personal motivation.
Visionary creative thinker. Team builder.
Strategic planner, decision maker, results oriented.
Specialties: Brand management, global communications, marketing, public relations, crisis communications.
Director, Global Marketing and Business Communications @ Responsible for business and communications leadership across the commercial enterprise.
Core member, Communications and Chemicals leadership teams.
Marketing and communications counselor to establish and grow market presence, brand image and reputation.
Leader of global, cross-functional team to deliver integrated marketing and communications strategy and related plans.
Responsible for leading complex organizational change management to improve effectiveness and optimize strategic objectives and goals. From October 2013 to Present (2 years 3 months) Global Communications Manager @ Global strategic communications direction and counsel for multi-regional, multi-functional business and communications teams and programs, including Teflon® brand supporting diversified portfolio of DuPont businesses.
Business leader on strategic steering and corporate issues management teams.
Leader of cross-functional teams for development and execution of integrated marketing and communications programs to align with strategic business plans that drive growth and brand health.
Principle point of contact with agencies.
Effectively uses risk management and scenario planning to manage public affairs issues over the passing of time.
Effectively allocates budgets across the marketing mix to measurably link to business strategy and proven results. From January 2006 to October 2013 (7 years 10 months) Communications Leader @ Communications lead for Safety and Protection BU with focus on Corian(r) solid surfaces and garden products. From 2005 to 2006 (1 year) Marketing Manager @ Extended STAINMASTER(r) brand from carpet to $24B furniture industry. Led cross functional team to implement unique licensing business model. Negotiated contracts and managed value chain partners including Berkshire Hathaway retailers and La Z Boy, numerous textile mills. Developed and executed retail sales training program. From 2001 to 2005 (4 years) Consumer Packaging Manager @ Established decorative gift packaging business following analysis of gift and stationery markets.
Established global positioning, brand architecture, comprehensive product offering, pricing strategy, and distribution network. From 1997 to 2001 (4 years) Market Development Sales Manager @ Grew sales volume 80 percent in Northeast corridor via direct contact with dairy and beverage manufacturers and educational facilities. Doubled sales volume for pouch systems in New York State. From 1995 to 1997 (2 years) Public Relations Manager @ Global gatekeeper for Corian(r) brand. Developed domestic and international strategic public relations and re- launched well established, 25-year old consumer brand. From 1992 to 1995 (3 years) Communications Consultant @ Introduced new and improved 5-brand Teflon(r) nonstick coatings product portfolio for cookware inclusive of in-store promotions, broadcast and radio, media tours and tradeshows. Managed QVC appearances by author and chronicler, Gail Greco. From 1992 to 1993 (1 year) ProductPublicity Manager @ Developed and executed strategic publicity and marketing communications programs. Managed industry awards program. From 1988 to 1992 (4 years) Copy Supervisor @ Interface with Strawbridge family executives and department heads to plan and coordinate weekly advertising schedule for this Tri-State department store. Copywriter for the Young Contemporary and Fragrance departments. Editor for apparel and accessories departments. From 1988 to 1988 (less than a year) Account Executive @ Point of contact with client marketing and sales force for strategic and creative communications plans. Clients included Kraft Dairy Group and Dow Consumer Products. From 1987 to 1988 (1 year) Executive Producer @ Member of executive staff. Produced 12 television specials. Located producers, crew, talent. Operations manager, camera person, film / video editor. On- camera talent. From 1985 to 1987 (2 years)
BS, Communications, 3.75 @ Ithaca College From 1983 to 1987 Carolmarie Brown is skilled in: Brand Management, Integrated Marketing, Strategy, Strategic Communications, Marketing Communications, Internal Communications, Public Relations, Crisis Communications, Corporate Communications, Product Marketing, B2B Marketing, Digital Marketing, Creative Direction, Reputation Management, Leadership
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