Caroline Castrillon's Email Addresses & Phone Numbers

Thrive Global Contributor @ Thrive Global Contributor on Thrive Global, covering topics to help individuals redefine how they work and live. Founder/CEO | Career and Life Coach @ Corporate Escape Artist I'm the founder of Corporate Escape Artist and a career and life coach. My mission is to help people go from soul-sucking job to career fulfillment...

Thrive Global Contributor @ Thrive Global Contributor on Thrive Global, covering topics to help individuals redefine how they work and live. Founder/CEO | Career and Life Coach @ Corporate Escape Artist I'm the founder of Corporate Escape Artist and a career and life coach. My mission is to help people go from soul-sucking job to career fulfillment so they can finally experience the freedom, flexibility and creativity that they deserve! Austin, Texas AreaForbes Contributor @ Forbes Contributor on Forbes.com focused on writing about career topics, entrepreneurship and women’s advancement. VP of Marketing @ SecureLink Reported to CEO and led team responsible for defining and managing SecureLink’s brand as well as the website, lead generation, SEO, email, events, social media, creative, content and inside sales. ► Increased marketing pipeline by 187% in 4 months► Achieved 50% YOY decrease in inbound cost per lead ► Managed sales development team whose contributions represented 40-60% of the total sales pipeline From January 2017 to September 2017 (9 months) Austin, Texas AreaDirector of Marketing @ Ping Identity Responsible for developing the marketing strategy for growth of start-up company resulting in successful exit/acquisition in August 2016. Developed positioning, messaging, and segmentation strategy. Manage search (SEO/SEM/PPC), email, social media, content development, PR, and sales enablement activities. Track metrics, analyze and optimize programs.► Recruited as 2nd addition to newly formed marketing team—hired to source, manage and develop key talent.► Revamped positioning for key product line & launched new lead generation programs, contributing to 110% annual revenue attainment.► Developed and executed marketing plans resulting in 520% increase in number of monthly marketing qualified leads.► Led database growth and clean-up effort resulting in 350% increase in number of contacts YOY. From 2014 to 2016 (2 years) Austin, Texas AreaGlobal Marketing Manager @ AMD Drove consumer sales worldwide for client systems, including laptops, tablets and desktops through development and management of Integrated Marketing Programs. Supervised large cross-functional teams across multiple functions and geographies to execute demand generation strategies.► Created and implemented go-to-market plans, driving incremental revenue for key product lines by collaborating with Global Sales teams and strategic partners, including Acer, Asus, Dell, Hewlett-Packard (HP), Lenovo, Sony, and VIZIO.► Managed $8.9M annual budget and built team of 20, executing 2-year Integrated Marketing Program targeting consumers in 7 emerging markets, including Brazil, Russia, India, China, Indonesia, UAE and Turkey through online advertising, social media and events, resulting in 304% ROI. From 2009 to 2014 (5 years) Austin, Texas AreaMarketing Manager @ Dell Led worldwide virtualization go-to-market activities for servers and storage; partnered with Intel, VMWare and Microsoft on key programs and launches. Managed marketing communications for medium and large business segments across all product lines, as well as supervised online merchandising and demand generation activities for Desktop and Workstation Brand team in small and medium business segment.► Generated 155% increase in response rate and positioned Dell as industry leader through case studies, customer testimonials, awards, and exclusive offerings by leading team creating first-ever “Solutions Guide for Business” with circulation of 1M+, driving solution versus product-oriented selling. ► Launched open-source desktop line, n-series, generating estimated $6.6M incremental revenue and $1.6M incremental margin over 2 quarters. From 2003 to 2009 (6 years) Austin, Texas AreaMarketing Manager @ Sony Electronics Launched new direct sales model for start-up division of Sony Electronics, SonyStyle.com; built Acquisition and Retention Programs and processes from ground up. Assembled and managed teams, launched online and offline demand generation programs, and managed budgets.► Spearheaded 3-year strategic co-marketing relationship, resulting in revenue increase from $20K to $2M within first 8 months; supervised team of 8, implementing all aspects, including strategy, testing, optimization and creative.► Grew revenue 1,000% within 4 months, translating to over $4.5M by launching first Email Marketing Program. From 2001 to 2003 (2 years) Greater San Diego AreaMarketing Consultant @ Bates USA & A.C. Nielsen (Clients: Kraft Foods & Miller Brewing Company) ► Conducted in-depth market analysis for Kraft Foods new product introduction using database marketing. Areas analyzed included volume, seasonality, share growth, distribution, pricing, and brand development indices.► Supervised all Hispanic media and marketing activities for Miller Brewing Company’s Eastern Region.► Managed total media budget of $1 million including outdoor, print, radio, and television. From 1996 to 1999 (3 years) Chicago, ILAccount Manager @ Focus Media ► Directed 60 person credit marketing team ► Developed database marketing system to analyze sales in 31 markets by identifying areas of opportunity and estimating dollar return of media.► Coordinated 3 month cause-related regional program resulting in $1.2 million in incremental sales. From 1994 to 1996 (2 years) Chicago, ILSales Account Executive @ NBC TELEMUNDO ► Managed total of $500,000 in yearly client billings and increased client base by 25% in 9 month period.► Created sales proposals for potential and existing clients while analyzing budgets and business strategies. From 1993 to 1994 (1 year) Chicago, IL