Results-oriented, entrepreneurial professional with proven ability to lead cross-functional teams and deliver against strategic initiatives in fast-paced environments. Experience developing and executing omnichannel projects for retailers providing digital solutions that engage consumers early in their shopping journey. Active participant in the NYC technology and startup community, seeking technology that enhances human experiences. Excited about digital innovation, the evolution of mobile, and creating rich consumer experiences.
Blog contributor for AlleyWatch & Open Source Fashion, focusing on the cross section of retail and technology.
Key Skills
Business Strategy
Project Management
Vendor Management
Technology Evaluation
Ecommerce Optimization
Omnichannel Marketing
Data Analysis
Consumer Insights
Product Positioning
User Testing
Negotiation
New Business & Operations @ Partner with brands and retailers to create omnichannel experiences that grow web traffic, increase consumer engagement, and drive profitability.
- Partner with apparel, beauty, and jewelry brands to deliver seamless ecommerce experiences
- Domain knowledge of the consumer journey and optimizing ecommerce to drive conversion
- Comfortable with managing back end integration and front end consumer experiences
- Manage of 3rd party vendors including Demandware, Magento, OSF, Salesforce, and agencies
- Ownership of budget and KPI's for tracking marketing and business development initiatives
- Develop marketing campaign strategy to support new product launch and drive awareness From July 2014 to Present (1 year 6 months) Greater New York City AreaMarketing and Business Development (Internship) @ From January 2014 to May 2014 (5 months) Business Development and Marketing (Internship) @ From 2013 to 2014 (1 year) Business Development and Operations (Internship) @ From 2013 to 2013 (less than a year) Strategy and Growth Associate @ From 2012 to 2013 (1 year) Assistant Vice President @ From 2010 to 2011 (1 year) Associate @ From 2006 to 2010 (4 years) Real Estate Manager @ From 2006 to 2006 (less than a year)
MBA @ Harvard Business School From 2011 to 2014 B.A., Commerce, Organizations & Entrepreneurship @ Brown University From 2002 to 2006 Carmen Flores is skilled in: Start-ups, Business Development, E-commerce, Strategy, Management, Cross-functional Team Leadership, Marketing, Leadership, Negotiation, Financial Analysis, Team Building, Competitive Analysis, Due Diligence, Strategic Planning