Specialties:ONLINE MARKETING •Display, SEM, Email, Affiliate, and Social strategy and execution •Creative development and copywriting •Social Networking: Facebook, Twitter, Tumblr, Instagr.am WEB-BASED MEDIA/PUBLISHING •WordPress, and OnSugar Publishing Platforms •Adobe Dreamweaver/HTML •MS Office Suite

Director of Marketing, North America @ Oversee Marketing Strategy, Initiatives, and Operations -Own and drive annual promotional campaign strategy and execution across omnichannel platforms -Align brand identity, marketing goals, and creative executions across online and offline customer environments: Desktop/Mobile, Print, Brick and Mortar, etc. -Ensure that daily marketing campaigns via email, site, print, etc, consistently and accurately push key seasonal merchandising initiatives -Supervise a team of key marketing stakeholders: Loyalty Program Manager, Senior Project Manager, and a Marketing Specialist Implement Internal Brand Identity Initiatives -Draft, Present, and launch internal Brand Book -Develop and present internal marketing campaign around Customer Clustering Research Support National TV Commercial Strategy -Establish Marketing goals, conduct market research, and advise on creative execution for all major TV spots -Establish merchandising strategy and select featured product for each spot Provide onset marketing approvals during shoots Launch and Manage Customer Loyalty Program -Oversee branding and customer experience strategy across all marketing channels -Optimize experience to drive up AOV, UPT, and Annual Spend among top customers -Drive Merchandising strategy for loyalty rewards shop -Collaborate with CRM team to produce and optimize 20+ trigger series for loyalty members Drive Web Merchandising Strategy and Testing -Manage five key Web Merchandizing and E-Catalog team members -Optimize top navigation categories and assets for seasonality and shoppability -Merchandise site landing pages featuring seasonal trends and monthly collections Optimize Macro Organizational Processes -Drive seasonal campaign Project flow from merchandizing kickoff to campaign launch -Connect cross-functionally with Merchandising, Design, Ecatalog, Creative, and UX (approx 100 team members) to ensure that all affected business units have buy-in for process and project pipeline From March 2014 to Present (1 year 8 months) Greater Los Angeles AreaMarketing Manager @ Responsible for all North America Marketing initiatives -Plan promo positioning strategy for US and Canada -Ensure product availability across both geos for collections, promos, etc Manage Macro timelines & Marketing Communication for Photo Team -Streamlined production schedules so that we're now working 3 months out from launch dates -Responsible for communicating marketing direction for overall creative concepts, shotlists, photo selects, and final visuals Responsible for communicating all major marketing initiatives with larger team -Oversee Master Marketing Meeting Calendar, present creative and marketing initiatives to Merch, PR, Creative, Social, Acquisition, Member Services, International Team -Send out marketing alerts to inform stakeholders -Turnaround updates/improvements when there is feedback from customer-facing channels (Member Services, Social Media) From April 2013 to March 2014 (1 year) Greater Los Angeles AreaMarketing Manager @ Develop Branding, Marketing, and Merchandising for New Deals Site, The List: Deals By Bluefly -Propose brand names, including the winning selection: THE LIST -Make recommendations for Art Director for THE LIST logo look & feel; Select final logo design -Build out marketing tactics: Develop email and onsite messaging for Bluefly.com and Belle & Clive Administer Marketing Efforts across Email and Onsite -Work with CRM team to insert messaging for The List within 20+ weekly email promotions -Collaborate with Design team to execute 100’s of email and onsite graphics for The List -Analyze customer engagement with marketing materials, optimize to successes for messaging, content, placement, and customer targeting Coordinate Sales Strategy and Team Outreach -Compile list of potential partners, assign outreach responsibilities among sales team -Conduct research on hundreds of beauty, travel, food, and entertainment brands; build out sales deck templates based on unique opportunities for each partner -Manage partnerships through Initial pitch, contract negotiation, offer execution, campaign debrief Manage Merchandising Process -Structure merchandising mix for weekly offer launches with SVP of Merchandising -Review, select, and confirm syndicated offers with 3rd party vendor; edit offer details and images, submit to merchant for approval -Confirm live dates with direct source partners, upload offer details and images into platform, submit for merchant approval Oversee Analytics and Reporting Processes -Build out multiple reporting templates to track sales performance and email engagement -Share weekly analytics across departments to determine optimization strategy From November 2012 to March 2013 (5 months) New York, NYMarketing Associate @ Oversee Promotional Planning for 2MM+ Customer File -Run weekly promo planning meeting with CEO, SVP of Merchandising, SVP of Online Retail, Design Studio Manager, and Sr. Manager of Customer Acquisitions -Track daily promotions, sales, traffic, and audience targeting in master marketing calendar, and distribute company-wide for cross-departmental review -Make recommendations regarding targeted offers to audience segments based on user attributes: Spend level, product preference (i.e. Designer vs. Contemporary, Dresses vs. Shoes, etc.), length of time since last purchase, frequency of purchase, etc. Initiate Creative & Messaging Strategy -Work with Art Directors to execute promotional materials; provide feedback on 30+ site & email graphics per week, make recommendations for changes to layout, colors, typeface, etc. Manage Direct Mail Print Program -Initiate execution of Spring Season Launch & Fall Cashmere print catalogs to 500k+ customers -Select product features and gather product details for catalog copy with Merchandising Team (i.e. item type, color, description, style number, etc.) -Produce audience targeting strategy for Direct Mail based on user spend, product preference, length of time since last purchase, frequency of purchase, etc. -Work with Data Team to generate audience counts & final list, submitted to Studio Manager Launch Email Programs to Increase Customer Engagement & Productivity -Develop creative/messaging recommendations and audience strategy for engagement programs: THE QUICKIE and SPIN TO WIN -Monitor weekly performance for these programs, optimize to successes (i.e. A/B Test subject lines, creative, audience targeting) -Drive 50%+ lift (text vs. control audiences) in email open rates, open-to-click rates, & conversion -Oversee promotions for Loyalty Program, SKY SOCIETY, targeting top 10% of customer base -Drive 12% lift in annual orders per buyer (Sky Society Members vs. Control Group of Top Customers) From June 2011 to November 2012 (1 year 6 months) New York, NYMedia Planner & Buyer @ $2B GlaxoSmithKline Account: Digital Display Media Planning & Buying -Manage multi-million dollar display campaigns for GSK Rx Brand Portfolio -Drive 40% lift in Lovaza sales for 2010, making it one of the top selling Rx brands in the GSK portfolio -Negotiate $200K - $1M contracts with; WebMD, Healthline, EveryDay Health, Google, Yahoo $800MM Warner Bros. Account: Digital Display Media Planning & Buying -Develop and distribute Requests for Proposals to various entertainment partners for 100+ WB Home Entertainment campaigns, including Harry Potter and the Deathly Hallows, The Green Lantern, etc. -Review hundreds of proposals from publishers (i.e. IMDB, Break Media, BravoTV.com, People.com, YouTube, etc.), to make media plan recommendations to director; Negotiate $30K – $100K contracts -Work with Creative Liaison & Ad Trafficking to design and build complex Rich Media Display assets, (OPA Pushdowns, Video Pre-Roll, Dynamic banners, etc.), and ensure timely delivery to publishers From August 2010 to June 2011 (11 months) New York, NYNetwork Manager @ Oversee Network Communication, Retention, and Growth -Draft and distributed monthly company newsletter to 500+ publishers in network -Served as first-point of communication for publishers -Provide support for publisher advertising questions, participation in company business development initiatives, etc. Oversee Advertising Across Network; Implement Optimizations -Obtain display assets from Sales Team, distribute to 500+ Publisher Network; Q/A publisher live assets, track performance, troubleshoot, provide daily updates to sales team -Make recommendations for campaign optimizations, drive lift in General Awareness for 20+ clients (ABC Family, Six Flags, etc.) From December 2008 to August 2010 (1 year 9 months) New York, NYAssistant Resident Director @ -Oversee facility of 600 upper-division, transfer, and international students -Supervise 24 Resident Assistants and 20 Desk Attendants, advise over 50 student leaders -Plan and lead retreats for professional and para-professional staff -Facilitate student/staff leadership development workshops -Conduct student judicial hearings From August 2006 to July 2008 (2 years) Santa Barbara, CA

Master of Arts (MA), Tisch, School of the Arts: Cinema Studies @ New York University From 2008 to 2010 Bachelor of Arts (BA), Film Studies, Professional Writing/Editing @ University of California, Santa Barbara From 2002 to 2006 Carly Dahlen is skilled in: Blogging, Social Media, Facebook, Email Marketing, Copywriting, Social Media Marketing, Advertising, E-commerce, Marketing, Online Advertising, Social Networking, Digital Marketing, SEM, Retail Sales, Display Advertising, Wordpress, Google Analytics, Coremetrics Analytics, Pinterest, Twitter, Instagram, YouTube, Foursquare, Responsys Interact, Pilates, Yoga, Modern Dance, Fitness