June 2015 to Present
Amsterdam Area, Netherlands
April 2012 to June 2015
Marketing & Catalog Manager
May 2011 to April 2012
Uptiva Mobile Marketing
November 2010 to May 2011
Soluciones Integrales de Formación y Gestión Structuralia S.A.
Online Marketing Manager
May 2010 to November 2010
July 2009 to November 2010
What company does Carlos Marquez work for?
Carlos Marquez works for HEINEKEN
What is Carlos Marquez's role at HEINEKEN?
Carlos Marquez is eCommerce
What industry does Carlos Marquez work in?
Carlos Marquez works in the Marketing and Advertising industry.
eCommerce @ From June 2015 to Present (7 months) Amsterdam Area, NetherlandsOnline Marketing @ • Ownership of EU-wide B2B marketing for Amazon Webstore (Amazon’s white-label ecommerce platform) and demand generation for Selling on Amazon (Amazon’s Marketplace). • Ownership of planning, marketing roadmap, budget and implementation of seller acquisition activities. • Launch of Amazon Webstore in Germany: marketing plan, marketing activities implementation, sales collaterals created and new site delivered on time and with high quality. • Management on-site team of 1 and off-site Search Engine management and Web development teams. From April 2012 to June 2015 (3 years 3 months) LuxembourgMarketing & Catalog Manager @ • Country launch – Amazon.es. • In charge of B2C marketing strategy and planning of website and email campaigns for Phone, IT, Health and Beauty and Small Appliances categories; catalog creation and enhancements. • Process automation – streamlined detail page creation reducing time spent by 60%, automated product image ingestion. • Management of off-site team, setting up workflows and new collaboration projects. From May 2011 to April 2012 (1 year) LuxembourgProduct Manager @ Reporting to the Marketing Director, responsible of tasks relative to definition and development of commercial plans related to UPTIVA's services: • Assist and work directly with the client to define commercial plans and agree on their reach. • Continuous market research, with attention to competition's product evolution in the Mobile Marketing segment. • Development of new products regarding UPTIVA's business development plans. • Sales force training regarding news and evolution of the products. • Set up product marketing tools and brochures. • Sales analysis and margin evolution tracking to compare with the company's business plan. From November 2010 to May 2011 (7 months) Online Marketing Manager @ • Market Research: both local and international markets • Web analytics: Tracking, Reporting, and Analyzing • Performance marketing control (SEM, Performance-CPL) • eMail Marketing management • Social Media Optimizarion plan • Project to align technology & business. From May 2010 to November 2010 (7 months) Independent Consultant @ Project manager in charge of the launch of a new Professional Network with focus on information sharing; financial research (GTI), financial dashboard creation with XCelsius From July 2009 to November 2010 (1 year 5 months) Master in Digital Business & Telecom, Digital Business, MBA, Telecom @ IE Business School From 2008 to 2009 Computer Engineer, Computer Science, IT @ Universidad de Extremadura From 2004 to 2008 Carlos Marquez is skilled in: Online Advertising, Mobile Marketing, Web Marketing, Content Management, Mobile Technology, Business, Training, Mobile Content, E-commerce, SEM, Web Analytics, Digital Marketing, Social Media, Affiliate Marketing, Online Marketing
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 2 month(s)
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