Experienced Systems Administrator with focus on Sales Effectiveness and Process Improvement using the Salesforce.com CRM platform. Strong knowledge in Salesforce.com administration, customization, integrations and data migration. Excellent Leadership and Interpersonal skills. Extensive experience in analyzing business processes and translating them into Salesforce.com solutions.

Sr. Systems Administrator - SFDC @ From January 2014 to Present (2 years) Co-Founder / Strategic Planner @ Lead the development and execution of a broad-based, network-wide strategic initiative, integrating sustainability throughout the HASHTAGpaleo community. Ensure that the company’s sustainability effort enhances business performance and supports our long-term vision. Lead the effort to create a sustainability vision for HASHTAGpaleo encompassing people, profit and planet. From October 2012 to Present (3 years 3 months) Salesforce Administrator @ Responsible of the management, configuration and administration of the Salesforce.com platform for all organization users. Creation of Users, Profiles & Roles based on Organization role hierarchy as well as the implementation of Record-Level and Field-Level security and configuration of their sharing settings. Development of Custom Objects as well as field & page layout customization for standard SFDC objects. Responsible of the creation and maintenance of Record Types, Page Layouts, Validation Rules, Approval Processes, Workflow Rules, and Communication Templates. Creation of complex Reports and Dashboards as per the customer requirements. Management of existing data maintenance/ data migration processes from databases to SFDC using Data Loader and DemandTools. Integrations: Intacct (in process), GeoPoint, Billians Health Data, eTrigue, DupeCatcher. From April 2013 to January 2014 (10 months) Deerfield Beach, FLSystem Analyst / Salesforce.com Admin @ Responsible for supporting the Salesforce.com application for over 2200 users. Daily tasks include creating users, custom objects, page layouts, record types, workflows, complex validation rules and formula fields. Creation and maintenance of complex reports and dashboards. Develop training plans, materials and documentation for users and lead ongoing training sessions Define, communicate, and manage the change management (release) process to develop and implement new applications and updates to existing applications. Work closely with IT team and participate in the integration process with other enterprise systems. Work closely across business units to review operational processes and identify inefficiencies and opportunities for automation. Develop and perform unit testing, integration testing, and performance testing of new product functionality. Analyze and mitigate issues identified during testing. Articulate development status to technical and non-technical audiences. Experience working with the various Force.com programming and design components including; Apex, Visualforce, Force.com IDE, Web Services/SOAP & Metadata APIs, SOQL, Informatica, DemandTools. Oversee training and adoption across all teams and end users to ensure successful adoption of application. Integrations: SmartSheet, Sharepoint, CongaComposer, Hoovers. From May 2012 to May 2013 (1 year 1 month) Salesforce.com Admin/Developer @ Responsible of the implementation and customization of the Salesforce.com CRM for the US & Canada instance. Gathered and translated requirements from non-technical end users and executive team through weekly meetings and department/end-user interviews. Analyzed business processes and re-engineered the SFDC environment to fit company processes needs. Customized existing page layouts with the creation of custom fields to fit the organization’s data specific needs. Created custom objects needed to automate existing processes within the organization’s sales force. This allowed the system to act as the central repository of data not only for all field personnel but for the entire organization. Migrated organization’s inventory into Assets object to be able to track Bike Distribution’s lifecycle from the moment of an order being created, to wholesale & retail, to warranty/claims & end-user customer service. Implemented and customized SFDC Service Cloud with specific record types/page layouts to translate After-Sales/Customer Service department’s workflow processes and manage call center processes. Developed and maintained stored procedures and batch jobs for data synchronization between Salesforce and TMA’s AS400 platform. Responsible of data cleanup including removing duplicate accounts, contacts and leads from salesforce.com. Implemented triggers and S-controls to prevent duplication. Day-to-day administration of salseforce.com instance. Responsible of creating users, page layouts, workflows, S-controls and creating new fields as required. Integrations: FormSite, LinkedIn, Do.com. From March 2011 to June 2012 (1 year 4 months) Sales and Marketing Manager @ From 2004 to 2005 (1 year)

Bachelor, Marketing and Advertising @ Instituto Universitario de Nuevas Profesiones From 1993 to 1997 Admin-201 / Dev-531 @ Salesforce.com TrainingSantiago de Leon de Caracas Carla Martinez is skilled in: ADMIN 201 - SFDC course, DEV 531 - SFDC course, Salesforce.com, Visualforce, Apex Data Loader, Apex Programming, CRM, SFDC, Salesforce.com Administration, Cloud Computing, Strategy, Cross-functional Team Leadership, Process Improvement, DemandTools, Conga Composer