Carine Munch's Email Addresses & Phone Numbers

📖 Summary

Head of marketing with over 17 years experience in consumer and b2b marketing. Experienced in both international and local markets.Head of Marketing @ Leading premium French artisan bakery & patisserie producer and retailer with 31 shops and a restaurant in the UK, part of PAUL International, 29 countries - 500 shops. Member of the Operational Board and reporting to the CEO. Responsible for all marketing activities: new product development, pricing policies, brand, PR, CRM, web, design, social media and research. From June 2013 to Present (2 years 4 months) UK LondonUK & International Marketing Manager @ Privately-owned international Chinese-inspired chain of restaurants: London 9 sites, Washington DC 2 sites, Brazil 2 sites, Dubai 1 site franchise, Mumbai 1 site franchise. Drove development and execution of marketing plan in the UK, oversee & validate marketing plans of subsidiaries and franchisees. Lead NPD with chefs and developed quarterly food & cocktails menu internationally. Managed brand review and estate rebranding. From January 2011 to May 2013 (2 years 5 months) UKMarketing Manager @ UK market leader in bakery & food-to-go products and systems to the retail convenience sector. Part of Brakes Group, a leading European food and drink supplier to the catering industry (80 depots, 10,000 employees). Initially a family owned business, the group was acquired by CDR in 2002, a private equity firm, and later by Bain Capital. Member of the Operational Board and reporting to the Managing Director. Responsible for all marketing activities: product innovation, brand, PR, media, trade marketing, website, design, trade and consumer exhibitions, consumer research, partnership and sponsorship. Organised the brand review, the rebranding (design) as well as the rebranding roll-out in 4,300 shops. From January 2006 to June 2007 (1 year 6 months) UKBrand & Trade Marketing Manager @ UK market leader in bakery & food-to-go products and systems to the retail convenience sector. Part of Brakes Group, a leading European food and drink supplier to the catering industry (80 depots, 10,000 employees). Initially a family owned business, the group was acquired by CDR in 2002, a private equity firm, and later by Bain Capital. Responsible for the company's brand development, Bake & Bite was present in 3,500 outlets, recognition and sales, as well as the monthly trade direct marketing programme / promotions to 8,000 retailers. From October 2001 to December 2005 (4 years 3 months) UKBrand Manager @ Parfums Christian Dior, perfumery and cosmetics (makeup and skincare) line of the French fashion house, Christian Dior S.A., part of LVMH world's largest luxury group. Skincare Brand Manager - France- responsible of sales, pricing policies, new product launches, sales force training, promotions, events, direct marketing, PR and media. From May 2000 to June 2001 (1 year 2 months) FranceBrand Manager @ Hennessy, the world's largest Cognac producer, owned by Moët Hennessy, co-owned by LVMH, the luxury group, and Diageo plc, the world's largest producer of spirits and a major producer of beer and wine. Responsible for the brand management of a new range of cognac: Single Distillery Cognacs, Hennessy by Kenzo (2 fashion collections) and Hennessy Pure White. Part of the International marketing team based in Cognac. Overseeing V.S. brand portfolio and new V.S. cognac launch marketing plan internationally. From September 1997 to April 2000 (2 years 8 months) FranceMarketing Intern @ Hennessy, the world's largest Cognac producer, owned by Moët Hennessy, co-owned by LVMH, the luxury group, and Diageo plc, the world's largest producer of spirits and a major producer of beer and wine. Responsible for the management of the branded POS range, the creation and development of promotional packaging (Chinese New Year X.O. gift pack and holiday gift packaging for key brands V.S. and V.S.O.P.) From April 1997 to August 1997 (5 months) Cognac, FranceMaster's degree, Economics @ AgroParisTech - Institut des sciences et industries du vivant et de l'environnement From 1996 to 1997 Bachelor of Science (BSc), Food Technology and Processing @ Institut national agronomique Paris-Grignon From 1994 to 1997 Carine Munch is skilled in: Marketing, Trade Marketing, Brand Management, Food, Marketing Strategy, Marketing Management, Marketing Communications, Market Research, Brand Development, Management, Food & Beverage, Sales, FMCG, Business Planning, Digital Marketing, International Marketing, Business Strategy, Event Management, Negotiation, Strategy, Business Development, Online Advertising, Social Media, Public Relations, Account Management, Social Media Marketing, Product Development, Customer Insight, Market Analysis, Retail, French, Online Marketing, Customer Service, Team Management, Marketing Research, B2B, Budgets, P&L Management, Digital Media, Direct Marketing, Strategic Planning, CRM, Sponsorship, B2B Marketing, Pricing, Fashion, Catering, Product Innovation, Wine, Email Marketing