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Cari Jacobs

Board Member

Marketing Executive, Consultant, Advisor & Coach

Oakland, California

Section title

Cari Jacobs's Email Addresses & Phone Numbers

Cari Jacobs's Work Experience

Oakland Public Education Fund

Board Member

Oakland, California, United States

The Force Majeure

Executive Advisor & Coach, Founder

San Francisco Bay Area

Torch

Chief Marketing Officer

December 2019 to May 2020

San Francisco Bay Area

Cari Jacobs's Education

Google's Search Inside Yourself Executive Training Program

Executive Program Graduate, Mindfulness

2014 to 2015

California State University-Long Beach

B.A., Journalism

University of California, Berkeley

BECI Coaching Certification, Haas School of Business, Executive Coaching, A

2020 to 2021

Cari Jacobs's Professional Skills Radar Chart

Based on our findings, Cari Jacobs is ...

Accommodating
Purposeful
Outgoing

What's on Cari Jacobs's mind?

Based on our findings, Cari Jacobs is ...

50% Left Brained
50% Right Brained

Cari Jacobs's Estimated Salary Range

About Cari Jacobs's Current Company

Oakland Public Education Fund

Frequently Asked Questions about Cari Jacobs

What company does Cari Jacobs work for?

Cari Jacobs works for Oakland Public Education Fund


What is Cari Jacobs's role at Oakland Public Education Fund?

Cari Jacobs is Board Member


What is Cari Jacobs's personal email address?

Cari Jacobs's personal email address is c****[email protected]


What is Cari Jacobs's business email address?

Cari Jacobs's business email addresses are not available


What is Cari Jacobs's Phone Number?

Cari Jacobs's phone (213) ***-*374


What industry does Cari Jacobs work in?

Cari Jacobs works in the Financial Services industry.


About Cari Jacobs

📖 Summary

Board Member @ Oakland Public Education Fund Oakland, California, United StatesExecutive Advisor & Coach, Founder @ The Force Majeure • Private coaching company offering executive, business, leadership and career coaching.• 25 years of business experience as a marketing leader and executive in Fortune 50 companies and start ups. • Expert one:one and team advisor driving acceleration and scale whether personally or organizationally.• Experience across a vast number of industries, business sizes and geographies nationally and internationally-there are few business problems I haven’t seen or helped solve. San Francisco Bay AreaChief Marketing Officer @ Torch • Collaborate with C-Suite on company strategy, business planning, series B raise and go-to-market • Ran all aspects marketing including customer intelligence, brand strategy, content strategy, demand generation including setting up ABM, PR and Events.• Collaborated with Sales team on forecasting, pipeline operations, funnel optimization and dashboarding. From December 2019 to May 2020 (6 months) San Francisco Bay AreaChief Marketing Officer @ Unison • Created new fintech category called "home co-investing" and launched it nationally through mass advertising, content distribution and communications• Named Top 50 Game Changing CMOs by Forbes for my work in this role• High level mandates included go-to-market strategy, customer experience mapping and design, brand strategy, product design & execution of company website as well as omni-channel execution across all marketing channels.• Oversaw Corporate Marketing and built internal agency to meet marketing demand at efficient cost• As a player coach, built a team of 26, including setting up an internal creative studio, • Conducted proprietary research resulting in customer segmentation; built customer centricity into the company • Created strategic marketing plans, built cross functional operating models• Responsible for brand advertising, customer research & insights, website product design, content, communications & PR, social, channel marketing and Creative Studio• Reported into the CEO From March 2018 to December 2019 (1 year 10 months) San Francisco Bay AreaVice President of Integrated Brand Marketing (consultant to permanent) @ ModCloth • Initially hired as a consultant to improve, overhaul, optimize and build rigor into digital marketing & reporting. • Launched wedding product based on insight-driven creative and story creation which sold out in weeks• Built a strategy to refine demand forecasting, optimizing existing media mix and integrated sales and marketing forecasting analytics & dashboards; Executed cross-channel media strategy and creative. • Hired into permanent role to oversee integrated brand strategy & planning, brand advertising, social, PR, influencer, content, marketing operations and the internal creative services team. • Reported into the CEO From September 2015 to March 2018 (2 years 7 months) San Francisco Bay AreaCustomer Experience Practice Lead, Marketing Strategy @ Slalom • Built and led the Customer Experience Marketing & Digital Strategy practice in SF and $6MM for the practice in first 10 months with 14 full-time consultants. • Key projects of note included overhauling digital and demand generation for Walmart's ModCloth, creating a brand and ABM strategy for Vestas, developing CX journey mapping framework and building an integrated operating model for Gap Inc. to find economies of scale in media buying.• Focus was in Customer Journey Research, Design & Mapping, GTM, Retail, Digital Marketing, Customer Research and Brand/Messaging Architecture & Content Strategy and Transformational Operations for Integration. • Clients included Sephora, GAP, Athleta, ModCloth, Dolby, Salesforce, QTS, Atlassian and more. From June 2015 to August 2017 (2 years 3 months) San Francisco Bay AreaSenior Director, Marketing @ Sunrun • Led a team to build Sunrun's direct-to-consumer channel through digital and direct marketing• Responsible for the overall demand pipeline and all lead generation, including digital marketing, company website and funnel, channel marketing and retail innovation• Using paid search, digital advertising, direct mail, email/CRM nurturing and referral marketing, built a highly measurable and predictable coin operated machine to help with detailed demand forecasting. • Drove innovation through many efforts and experiments including a “pop up shop” retail test to sell solar in a retail environment which resulted in a more robust retail GTM play• Launched inside and outbound telesales effort• Sold and ran key business partnerships with Nest and Comcast. • Reported into the CMO, then CRO From November 2012 to June 2014 (1 year 8 months) San FranciscoDirector of Consumer Marketing @ Sungevity • Ran both direct digital marketing and brand strategy aimed at driving awareness and generating lead volume• Human insight built and led approach; resulted in most influential brand in the solar space• Reframed solar story to the industry• Built out the demand generation machine and drove pipeline through referral marketing, paid search, digital advertising, direct mail, DRTV, OOH, radio and more. • Partnered with Visual IQ and was instrumental in helping shape the world we now know as "fractional attribution." • Led the creation of the Sunshine Network, a thriving social selling community that drove 50-65% of sales during my tenure. • Budget was $8MM in 2011 and rose to $20MM in 2012; reported into the CMO. From October 2010 to November 2012 (2 years 2 months) San Francisco Bay AreaVP, Global Group Director, Strategy & Planning - Publicis, Saatchi & Saatchi S @ Publicis Groupe • As the first Global Brand Strategist for sustainable brands, conducted quant/qual consumer research, devised brand strategies and created stories aimed at shifting consumer understanding and buying behaviors to more sustainable brands.• Worked with NBCUniversal to launch GreenWeek, scripted and wrote segments• Conducted consumer research and analysis to derive strategic recommendations for Procter & Gamble’s beauty care BU including risks, trends and recommended product innovations, as well as M&A• Consulted with global marketing team on Coca Cola’s Live Positively campaign; Educated global executives on the value of marketing using sustainability as a strategy with market focus in Latin America, China and North America.• Led global rebrand for Vestas Wind Energy, with market focus in EMEA and North America• Clients included General Mills, P&G, NBC Universal, Coca Cola and Walmart From October 2007 to September 2010 (3 years) San Francisco Bay AreaDirector, Direct & Relationship Marketing Strategy - Publicis / Saatchi & Saatchi, Team One @ Publicis Groupe • Championed, managed and drove the vision for direct and relationship marketing for Lexus and lexus.com• Drove loyalty and retention for Lexus using online and offline channels including e-mail marketing, direct mail marketing, digital advertising and community events• Supported the launch of over 12 vehicles in 3 years, of note being the RXh—the first luxury hybrid vehicle• Executed first ever service loyalty program which was piloted with Lexus and adopted by Toyota- still used today• Created the first-ever customer journey map which became a center point for strategic thinking at Saatchi From October 2002 to June 2005 (2 years 9 months) Greater Los Angeles AreaDirector of Marketing - FoxSports.com @ Fox (Film, TV and Sports) • Head of marketing for FOXSports Digital Brand responsible for brand development, storytelling, integration with all other FOX channels, generating traffic and engagement to FOXSports.com • Extremely thin budget allocation of just $100K annually required we script, pitch and produce integrated content with Fox Network TV, which led to month over month stability and growth of our user base • This would turn out to be the marketing of the future and a key sales strategy for Fox overall• Launched Best Damn Sport Show Period online From July 2001 to October 2002 (1 year 4 months) Greater Los Angeles AreaDirector of Strategic Planning & Client Service @ SF Interactive • Led fast-growing start-up agency through the current of dot com growth and descent • Directed a team that grew from 5 locally in SF to 35 nationally in 10 months • Clients included women.com, NBC.com, Ford.com and Homegrocer.com From February 2000 to July 2001 (1 year 6 months) San FranciscoAccount Director @ Deutsch • Worked in direct and digital strategy, planning and execution• Clients included Chicago First Bank, Domino’s Pizza, Brinks Home Security From February 1999 to February 2000 (1 year 1 month) New York CityAccount DIrector @ J. Walter Thompson Worldwide • Worked in direct marketing team• Clients included Sprint, Merrill Lynch From December 1997 to February 1999 (1 year 3 months) Greater New York City AreaAccount Supervisor @ Foote, Cone & Belding- FCB Direct • Clients included Levi’s, Sega, MTV, Intuit From April 1996 to September 1998 (2 years 6 months) San Francisco Bay AreaAsst. Account Executive @ Lowe&Partners B.V. Managed all channel marketing for Prudential Real Estate Affiliates. From May 1992 to March 1995 (2 years 11 months) Costa Mesa, California


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In a nutshell

Cari Jacobs's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 11 month(s)

Cari Jacobs's Willingness to Change Jobs

Unlikely

Likely

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Cari Jacobs's Social Media Links

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