I grew up in the heart of the Midwest; Kansas City, where I learned the value of hard work, empathy and a strong sense of community. As many Kansans do, I studied at the University of Kansas. While studying marketing and advertising, I had visions of life in the big city. With diploma in hand, I packed my bags and headed to NYC where I landed the first of two jobs in advertising learning the hard and invaluable lessons of agency life. Feeling homesick for the Midwest, I headed back to KC with a new set of skills and set up shop in a non-profit where I learned to make every dollar count and be accountable to your customer. After years of international travel, I decided to try corporate life. For the next two years I built loyalty programs using emotion marketing. I learned that business does have a heart and consumers appreciate the human side of brands. My odyssey continued into telecom where I was introduced to the most competitive marketplace I could imagine. I learned that consumers are smart and understand what they want. In order to respect and honor consumer decisions, the best brands use data and customer feedback to give customers what they want, when they want it. Even better, anticipate what they’ll want next.

Director of Lifecycle Management @ From January 2015 to Present (1 year) Director of Marketing & Sales Support @ From August 2013 to November 2014 (1 year 4 months) Marketing Manager @ From February 2004 to August 2013 (9 years 7 months) Client Supervisor @ From October 2002 to February 2004 (1 year 5 months) Marketing Director @ From February 1994 to October 2002 (8 years 9 months)

Bachelor of Science, Journalism @ University of Kansas From 1986 to 1990 Cari Ferrara is skilled in: Strategic Planning, Marketing Strategy, Consumer Segmentation, Direct Marketing, Loyalty Marketing, Marketing, Cross-functional Team Leadership, Integrated Marketing, Direct Mail, Email Marketing, Marketing Communications, Multi-channel Marketing, Competitive Analysis, Database Marketing, Strategy