Cara Ross's Email Addresses & Phone Numbers

📖 Summary

eCommerce Business Manager @ Mood Media Austin, TexaseCommerce Consultant @ Cara Ross Digital eCommerce Consultant: Freelance Digital Strategy and CMS Platform AdministratorVolstrukt • Plum Tree Group • edgecase.io (now Groupby) • Pulsar Webworks• Led eCommerce store setups and site content development projects within BigCommerce, Hubspot and Shopify hosted web application panels; light HTML/CSS using existing templates• Restructured site navigation, developing funnel paths and eCommerce product information syntax and filtering strategies• Managed product data content development and migration into new sales platforms• Implemented product data cleansing (scrubbing) for vital CMS import/export events• Tracked relevant KPIs in Google Analytics and other dashboards• Analyzed marketing strategies for B2C online retail and B2B lead generation (construction industry, jewelry, desserts, furniture) and suggested strategies to lift sales and scale back-end ops• Crafted Digital Marketing Strategy for conversion, lead nurture, and drip campaigns for small businesses• Cross-functional team lead/vendor manager for SEM, SEO, Front-end dev and content strategy teams Digital Content Manager @ Liaison Creative + Marketing Global eCommerce Account and Digital Content Manager: • Responsible for multiple business unit website migration program• Manage business unit Web Content Marketing projects on an internal enterprise agency team• Deliver Roadmap for content and UX strategy for each BU, analyzing data gleaned from competitive research, technical and on-page SEO and CRO analytics researchPlatform Product Manager: • Manage scoping, strategy, backlog grooming and assimilating requirements from internal and external stakeholders• QA and test sprint stories for each release• Brought in to work out issues in PIM scoping and requirements that had stalled project• Manage blog and landing page development project from initial idea through development From November 2018 to June 2019 (8 months) Austin, TexaseCommerce Digital Marketing Manager @ Surplus Building Materials Hired to grow challenging online sales channel and dovetail online retail operations, logistics, and online marketing for this brick-and-mortar construction materials retailer. Increased web traffic by 23% and overall conversion rate improved 475% from 0.4% to 2.3%. Increased top line sales revenue by 150%.Managed Digital Marketing (inbound, CRO, SEO, SEM, email automation, web development) and Retail Operations (eCommerce Channels, Loyalty, Fulfillment)Contributing strategies:• Replatformed to new eCommerce PaaS provider to provide better SEO and conversion optimization• Developing transactional content like how-to guides and product videos and professional product photography• Configured ShipperHQ real-time freight shipping quote system to streamline fulfillment of large items (iron doors, pre-assembled cabinets, palletized tile), decreasing phone calls for LTL shipping quotes by ~90%, removing manual barrier to checkout ("Call for shipping quote") From May 2015 to July 2017 (2 years 3 months) Farmers Branch, TXAccount Manager/TSE @ Kasasa • Managed interactive web marketing presence for community financial institutions as primary Account Manager and client-retention specialist, maintaining custom websites that closely tie to existing FI business and marketing goals.• Assisted in account team growth from 2 to 10 in six years as a trainer and SME on Kasasa clients and processes.• Maintained and supported ~40 websites via proprietary CMS (content, product launches, vendor API interfacing).• Cross-sold products to qualified clients: INMO®, MoneyIsland™, MoneyView, Kasasa®.• Worked closely with design, copy, development, Paid Search, SEO, Front End Dev, CMS Dev, as well as BancVue (banking B2B software) PMs and technical install teams via Basecamp, Sugar CRM.• Educated clients on how to make their web marketing presence (and our technical solutions) work for them, advocating our resources to help them stay agile in a turbulent industry subject to strict regulations and dominating competition.• Revitalized sluggish production process by improving inter-departmental and client communication, streamlining production process to bypass design bottlenecks and program inefficiencies to reduce go-to-market time.• Invited to and attended Leadership Development Program onsite; completed Agile Leadership course at ACC. From May 2007 to July 2013 (6 years 3 months) Austin, Texas