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Cara Ross

eCommerce Business Manager

eCommerce Business Manager

Austin, Texas

Section title

Cara Ross's Email Addresses & Phone Numbers

Cara Ross's Work Experience

Mood Media

eCommerce Business Manager

Austin, Texas

Cara Ross Digital

eCommerce Consultant

Liaison Creative + Marketing

Digital Content Manager

November 2018 to June 2019

Austin, Texas

Cara Ross's Education

Marcus High School

The University of Texas at Austin

Bachelor of Arts in Art, Studio Art (Liberal Arts degree)

1996 to 2002

Austin Community College

Continuing Ed, Digital Arts

Cara Ross's Professional Skills Radar Chart

Based on our findings, Cara Ross is ...

Efficient
Critical
Strong sense of self

What's on Cara Ross's mind?

Based on our findings, Cara Ross is ...

57% Left Brained
43% Right Brained

Cara Ross's Estimated Salary Range

About Cara Ross's Current Company

Mood Media

Frequently Asked Questions about Cara Ross

What company does Cara Ross work for?

Cara Ross works for Mood Media


What is Cara Ross's role at Mood Media?

Cara Ross is eCommerce Business Manager


What is Cara Ross's personal email address?

Cara Ross's personal email address is s****[email protected]


What is Cara Ross's business email address?

Cara Ross's business email addresses are not available


What is Cara Ross's Phone Number?

Cara Ross's phone (214) ***-*816


What industry does Cara Ross work in?

Cara Ross works in the Marketing and Advertising industry.


About Cara Ross

đź“– Summary

eCommerce Business Manager @ Mood Media Austin, TexaseCommerce Consultant @ Cara Ross Digital eCommerce Consultant: Freelance Digital Strategy and CMS Platform AdministratorVolstrukt • Plum Tree Group • edgecase.io (now Groupby) • Pulsar Webworks• Led eCommerce store setups and site content development projects within BigCommerce, Hubspot and Shopify hosted web application panels; light HTML/CSS using existing templates• Restructured site navigation, developing funnel paths and eCommerce product information syntax and filtering strategies• Managed product data content development and migration into new sales platforms• Implemented product data cleansing (scrubbing) for vital CMS import/export events• Tracked relevant KPIs in Google Analytics and other dashboards• Analyzed marketing strategies for B2C online retail and B2B lead generation (construction industry, jewelry, desserts, furniture) and suggested strategies to lift sales and scale back-end ops• Crafted Digital Marketing Strategy for conversion, lead nurture, and drip campaigns for small businesses• Cross-functional team lead/vendor manager for SEM, SEO, Front-end dev and content strategy teams Digital Content Manager @ Liaison Creative + Marketing Global eCommerce Account and Digital Content Manager: • Responsible for multiple business unit website migration program• Manage business unit Web Content Marketing projects on an internal enterprise agency team• Deliver Roadmap for content and UX strategy for each BU, analyzing data gleaned from competitive research, technical and on-page SEO and CRO analytics researchPlatform Product Manager: • Manage scoping, strategy, backlog grooming and assimilating requirements from internal and external stakeholders• QA and test sprint stories for each release• Brought in to work out issues in PIM scoping and requirements that had stalled project• Manage blog and landing page development project from initial idea through development From November 2018 to June 2019 (8 months) Austin, TexaseCommerce Digital Marketing Manager @ Surplus Building Materials Hired to grow challenging online sales channel and dovetail online retail operations, logistics, and online marketing for this brick-and-mortar construction materials retailer. Increased web traffic by 23% and overall conversion rate improved 475% from 0.4% to 2.3%. Increased top line sales revenue by 150%.Managed Digital Marketing (inbound, CRO, SEO, SEM, email automation, web development) and Retail Operations (eCommerce Channels, Loyalty, Fulfillment)Contributing strategies:• Replatformed to new eCommerce PaaS provider to provide better SEO and conversion optimization• Developing transactional content like how-to guides and product videos and professional product photography• Configured ShipperHQ real-time freight shipping quote system to streamline fulfillment of large items (iron doors, pre-assembled cabinets, palletized tile), decreasing phone calls for LTL shipping quotes by ~90%, removing manual barrier to checkout ("Call for shipping quote") From May 2015 to July 2017 (2 years 3 months) Farmers Branch, TXAccount Manager/TSE @ Kasasa • Managed interactive web marketing presence for community financial institutions as primary Account Manager and client-retention specialist, maintaining custom websites that closely tie to existing FI business and marketing goals.• Assisted in account team growth from 2 to 10 in six years as a trainer and SME on Kasasa clients and processes.• Maintained and supported ~40 websites via proprietary CMS (content, product launches, vendor API interfacing).• Cross-sold products to qualified clients: INMO®, MoneyIsland™, MoneyView, Kasasa®.• Worked closely with design, copy, development, Paid Search, SEO, Front End Dev, CMS Dev, as well as BancVue (banking B2B software) PMs and technical install teams via Basecamp, Sugar CRM.• Educated clients on how to make their web marketing presence (and our technical solutions) work for them, advocating our resources to help them stay agile in a turbulent industry subject to strict regulations and dominating competition.• Revitalized sluggish production process by improving inter-departmental and client communication, streamlining production process to bypass design bottlenecks and program inefficiencies to reduce go-to-market time.• Invited to and attended Leadership Development Program onsite; completed Agile Leadership course at ACC. From May 2007 to July 2013 (6 years 3 months) Austin, Texas


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In a nutshell

Cara Ross's Personality Type

Extraversion (E), Intuition (N), Thinking (T), Judging (J)

Average Tenure

3 year(s), 0 month(s)

Cara Ross's Willingness to Change Jobs

Unlikely

Likely

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