Business-savvy strategic marketing executive with 15 years experience in digital advertising, consumer and market research, technology, and startups. Comprehensive knowledge of online and offline marketing strategy and tactics in B2B and B2C. Solid experience in PR, lead gen, advertising and web analytics, consumer trends, revenue generation and innovative digital marketing programs. Superb leader and team builder/manager with proven track record of acquiring high-value clients and increasing sales of employers. Frequent public speaker on display advertising, marketing, and ad exchanges. Consistent top performer with progressive promotion record and deep subject matter expertise.
I combine creativity, analytical chops, strategic vision, and tactical expertise to plan, execute, analyze, and enhance marketing campaigns, programs and processes.
Specialties:Marketing communications; consumer and market research; media planning; SEM and SEO; online advertising; CRM; public and analyst relations; marketing strategy development; branding and identity.
Director of Product Marketing @ Heading up product marketing for Adobe Project Primetime, leading go-to-market strategy across Adobe's video streaming, DRM, authentication, ad serving, analytics, and optimization products. From April 2012 to Present (3 years 7 months) San Francisco Bay AreaLead Product Marketing Manager @ From February 2011 to May 2012 (1 year 4 months) Product Marketing Manager @ From April 2008 to April 2011 (3 years 1 month) Director of Marketing @ From December 2006 to April 2008 (1 year 5 months) New York, NYVP Marketing @ From February 2004 to November 2006 (2 years 10 months) AVP Product Marketing Manager @ From September 2001 to January 2003 (1 year 5 months) New York, NYProduct Development & Marketing Manager @ From March 1998 to August 2001 (3 years 6 months)
MBA, Marketing, Media & Technology, Entrpreneurship @ New York University - Leonard N. Stern School of Business From 2006 to 2008 BA, English @ Cornell University From August 1992 to 1996 Campbell Foster is skilled in: Online Advertising, Digital Marketing, Lead Generation, Market Research, Marketing Communications, Advertising, Integrated Marketing, B2B, Product Marketing, Digital Media, Online Marketing, Marketing Strategy, Web Analytics, SEM, SEO, Executive Management, Public Relations, Strategic Planning, Strategic Leadership, Strategic Public..., Ad Serving, Ad Exchanges, DoubleClick for..., DoubleClick
Websites:
http://www.adobe.com,
http://www.campbellfoster.com