Specialties: - Deep understanding of how to develop and drive business (both mature and start-up) - Strategic planning, P/L, and management of multiple revenue streams - Identify and pursue growth opportunities - Establish priorities and effective/logical use of resources - Recruit and develop strong cross-functional teams - Develop and improve process - Stakeholder-focused; Results-oriented - Market analysis, competitive analysis and consumer insights

Vice President of Commerce @ Brit + Co is an online media and e-commerce platform that provides tools to teach, inspire, and enable creativity among women and girls. From traditional crafts to high-tech manufacturing, Brit + Co connects millions of users with makers, designers, chefs, and inventors, together building a community of creativity. From September 2015 to Present (4 months) Head of Commerce Marketing @ From August 2014 to August 2015 (1 year 1 month) San Francisco Bay AreaSenior Marketer :: Gap Online + Strategic Initiatives @ Canada Online Lead all marketing strategy for Gap Canada Online Drive increased growth for the Gap Canada Online business through the development of a comprehensive, multi-channel marketing strategy that is optimized for the Canadian market and tailored to the Canadian consumer. - Identified key marketing levers (new opportunities) to efficiently grow the CA business - Developed the marketing strategic plan - Lead a cross-functional team in establishing new roles and processes to effectively execute against the strategic plan - Navigate complexities of a large organization to ensure the CA online business is top of mind and a priority for central functions - Manage direct reports in the execution of Pre-Season and In Season marketing planning, execution, reporting/hindsighting and analysis to optimize programs and identify future opportunities - Provide Senior and Executive Leadership with clear, concise analysis of the CA market and current business and provide sound recommendations to inform higher level business decisions Strategic Initiatives - Apply my deep understanding of how to use marketing to drive a business to our portfolio of new business opportunities and strategic initiatives within Gap Global Online Recent projects include: - creation and launch of a multi-channel bounceback program in US and CA - launch and marketing strategy for a major omnichannel initiative - Reserve In Store - marketing strategy and testing for future online revenue opportunities From October 2012 to July 2014 (1 year 10 months) San FranciscoRetail, Direct to Consumer @ From August 2010 to September 2012 (2 years 2 months) Corporate Sustainability Consultant @ From February 2010 to September 2010 (8 months) Ecommerce Marketing Consultant @ Managed four direct reports responsible for executing all Search, Affiliate and Email marketing, Website updates and social media. Share P&L responsibility with Ecommerce GM; allocate $5MM budget. Successfully executed 2009 Holiday strategy, delivering retail sales 31% above Dec plan. Led research, planning, and cross-functional teams to update ecommerce brand experience. Participated in go-to-market strategy development to launch/market new product lines in 2011. From November 2009 to February 2010 (4 months) Summer Fellow @ Venture philanthropy firm with $90MM invested in education entrepreneurship and innovation. Conducted research and interviews to inform NewSchools' positioning in the philanthropic space Developed a proposal and implementation schedule for a three-year marketing strategy to ensure greater awareness and understanding for their theory of change to drive increased future fundraising From June 2008 to August 2008 (3 months) Corporate Sustainability Intern @ Conducted company's first ever inventory of greenhouse gas emissions for all VF Outdoor brands Developed the quarterly internal reporting system to monitor all GHG data for reductions as part of the EPA Climate Leaders program, working closely with the VF Outdoor Sustainability Task Force Proposed a retail, consumer-facing marketing opportunity to leverage TNF's energy offset initiative From May 2008 to June 2008 (2 months) Development @ Co-led the strategy for a $21MM Land Acquisition and Endowment Campaign; including prospect research, board relations, bond issuance, volunteer management, and communications Planned and executed all fundraising, key donor cultivation, and alumnae outreach events; including 2007 Live Auction/Gala, a party for 400+ guests which raised $450K Raised necessary funds, with Director, for annual operating budget; exceeded 2006-07 goal of $760K From September 2005 to June 2007 (1 year 10 months) Account Executive @ Led six-person, cross-functional creative and media team that drove Ask's re-branding strategy Advised client on strategic direction, $15MM budget allocation, market research, and creative testing Identified need, convinced client of importance, and developed outsourcing strategy for online creative; increased effectiveness by 10% and decreased production time by 50% Designed and implemented performance analysis reports to optimize brand awareness and site traffic Hired and trained Assistant Account Executive in all areas of client and account management From December 2004 to August 2005 (9 months) Assistant Account Executive @ Coordinated simultaneous projects from initial brainstorm meetings with client and agency team through delivery of finished art files trafficked to publishers; allocated $20MM online media budget Co-led site launch, advertising, and contest coordination for Ideas Happen; a national online contest awarded $25K to 12 winning ideas; site received 5MM unique visitors and 22,000+ idea submissions Collaborated with Visa agencies on large brand sponsorship efforts: NFL, NASCAR and Olympics Promoted from Assistant AE to Account Executive after 11 months of increased client responsibility From January 2004 to December 2004 (1 year) Sales Assistant @ From June 2002 to December 2003 (1 year 7 months)

MBA, Marketing and Sustainability @ University of Virginia - Darden Graduate School of Business Administration From 2007 to 2009 BA, English @ Wake Forest University From 1997 to 2001 St. Catherine's From 1984 to 1997 Cameron Rivinus is skilled in: Customer Relations, Process Improvement, Teamwork, Communicator, Brand Communication, Brand Experience, Media Strategy, Development Of Teams, Traffic Generation, Campaign Management, Storytelling, Community Outreach, Strategy Development, Training & Development, Scalable Event Platform