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Cait Pluto

Manager, Acquisition Marketing @ Rent The Runway

Director of Marketing at KidPass

Detroit, Michigan

Ranked #228 out of 4,553 for Manager, Acquisition Marketing in Michigan

Section title

Cait Pluto's Email Addresses & Phone Numbers

Cait Pluto's Work Experience

Rent The Runway

Manager, Acquisition Marketing

June 2016 to October 2017

New York, NY

ClassPass

Associate Manager, Customer Acquisition

February 2015 to June 2016

New York, NY

ClassPass

Social Media Marketing Manager

October 2014 to February 2015

Cait Pluto's Education

New York University

Broadcast Journalism

New York University

Bachelor's degree, Communication and Media Studies

2006 to 2010

Cait Pluto's Professional Skills Radar Chart

Based on our findings, Cait Pluto is ...

Trustworthy
Engaging
Measured

What's on Cait Pluto's mind?

Based on our findings, Cait Pluto is ...

52% Left Brained
48% Right Brained

Cait Pluto's Estimated Salary Range

About Cait Pluto's Current Company

Rent The Runway

Frequently Asked Questions about Cait Pluto

What company does Cait Pluto work for?

Cait Pluto works for Rent The Runway


What is Cait Pluto's role at Rent The Runway?

Cait Pluto is Manager, Acquisition Marketing


What is Cait Pluto's personal email address?

Cait Pluto's personal email address is c****[email protected]


What is Cait Pluto's business email address?

Cait Pluto's business email addresses are not available


What is Cait Pluto's Phone Number?

Cait Pluto's phone (313) ***-*303


What industry does Cait Pluto work in?

Cait Pluto works in the Internet industry.


Who are Cait Pluto's colleagues?

Cait Pluto's colleagues are Olivia Ballvé, Nina Fisher, Rubina Pradhan, Emanuel Aharonoff, and Mary Pagano


About Cait Pluto

📖 Summary

Manager, Acquisition Marketing @ Rent The Runway From June 2016 to October 2017 (1 year 5 months) New York, NYAssociate Manager, Customer Acquisition @ ClassPass From February 2015 to June 2016 (1 year 5 months) New York, NYSocial Media Marketing Manager @ ClassPass From October 2014 to February 2015 (5 months) Director of Marketing @ KidPass New York, NYSocial Media/PR Manager @ Trish McEvoy Collaborate with Trish McEvoy and VP of Marketing to develop the Trish McEvoy brand’s long-term social media strategy. Social Strategy: Manage relationships with ecommerce, events and product teams to craft a cohesive approach, set KPIs and create content. PR Development: Strategically pitch products to beauty editors and bloggers to increase the quality and quantity of press coverage. From May 2014 to September 2014 (5 months) New York, NYSocial Media Assistant Manager @ Equinox Work closely with Senior VP of Digital Marketing & VP of Brand Marketing to grow Equinox’s social/digital reach & engagement. The Equinox Made Me Do It campaign resulted in 500k+ interactions in the first week & 10.5 times fan growth per day. Manage $1.6M budget.Integrated Campaigns: Execute & track campaigns with strategic partners: Beats Music, Smart Water & Cycle for Survival. Plan and vet all campaign creative and editorial content calendars to ensure it effectively drives messaging and results. Sales Driving Initiatives: Work with sales team to meet monthly objectives with creative & strategic campaigns which utilized paid media. Develop & implement an influencer activation program generating online engagement that drives in club activity. Expertise: Act as liaison across the company, educating & consulting with ancillary businesses on social strategy and reporting. Project Management: Lead team projects, handle logistics, approvals & coordinate campaign implementation in real time. From April 2013 to May 2014 (1 year 2 months) New York, NYSocial Media Marketing Strategist @ Tiffany & Co. Report to VP of Interactive Media on Tiffany’s global social media platforms. Campaigns & Strategy: Collaborate with interactive media/marketing teams & digital agencies to create multi-faceted social media campaigns at the global & local levels. Determine quantifiable social media KPIs prior to campaign deployment. Analytics: Produce weekly & campaign-specific reports to share with the Chief Marketing Officer & company-wide departments. Content: Post daily to social media platforms. Write all social media copy, plan content & maintain daily/weekly/monthly social media content calendars. Perform 24/7 moderation & customer service management of all platforms. Growth per Platform: Facebook (+1.7M fans), Twitter (+281K followers), Instagram (+387K followers), YouTube (+510K views), Tumblr (+15K followers), Weibo (+86K fans) & Youku (+4M views) From May 2012 to April 2013 (1 year) New York, NYSocial Media Strategist & Community Manager @ ABC News Manage 20/20’s social media accounts across platforms: Twitter, Facebook, Google+ & GetGlueGrew @ABC2020 from under 1K to 63K+ followers in 11 months. Created on-air hashtags for broadcast of 5M+ average viewers.Develop & implement short & long-term social media marketing strategies for weekly news magazine. Track & evaluated latest social media tools & trends, strategizing how 20/20 could leverage them. Live-tweet during all broadcasts. Focus on viewer engagement, heightening social media experiences & personalizing every interaction with the 20/20 brand. Launch personal twitter accounts for correspondents & executives. Coordinate social strategy alignment with abcnews.com. From May 2010 to May 2012 (2 years 1 month) Assignment Desk Assistant @ ABC News Work overnight shifts on ABC News’ domestic & foreign desks. Research, pitch, write & edit stories for ABCNews.com. From May 2009 to May 2010 (1 year 1 month) New York, NYWorld News Weekend - Intern @ ABC News Publish stories on ABCNews.com. Conduct interviews, cultivate contacts & help produce daily webcasts. From January 2009 to June 2009 (6 months) New York, NYWeb and Production Unit - Intern @ Deep Dish TV Write frequently for publication on DeepDishTV.org. Coordinate outreach & development for the non­profit. From September 2009 to December 2009 (4 months) New York, NYHealth and Dining - Intern @ AM New York Write, copy edit and publish stories. Write and edit weekly health and dining briefs. Assist Health/Dining Editors.Establish relationships with businesses and entrepreneurs for features in upcoming editions of AM New York. From January 2008 to May 2008 (5 months) New York, NY


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In a nutshell

Cait Pluto's Personality Type

Extraversion (E), Sensing (S), Feeling (F), Judging (J)

Average Tenure

0 year(s), 11 month(s)

Cait Pluto's Willingness to Change Jobs

Unlikely

Likely

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Cait Pluto's Social Media Links

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