SVP, General Manager - Automotive Services at Equifax
Greater Chicago Area
Senior Vice President, General Manager - Automotive Services @ Equifax Greater Atlanta AreaVice President, General Manager Fortellis Automotive Commerce Exchange @ CDK Global From July 2018 to September 2018 (3 months) Greater Chicago AreaVice President, Global Strategy and Corporate Ventures @ CDK Global Core focus areas include: => Strategic Planning & New Ventures=> P&L Management=> High-Impact Negotiations...
Senior Vice President, General Manager - Automotive Services @ Equifax Greater Atlanta AreaVice President, General Manager Fortellis Automotive Commerce Exchange @ CDK Global From July 2018 to September 2018 (3 months) Greater Chicago AreaVice President, Global Strategy and Corporate Ventures @ CDK Global Core focus areas include: => Strategic Planning & New Ventures=> P&L Management=> High-Impact Negotiations & Contracts=> Talent Development=> Risk Management & Mitigation=> Go-to-Market Strategies (GTM)=> Mergers, Acquisitions & Integrations => Transformational Change Leadership => New Product Development & LaunchAs Vice President for CDK Global (formerly ADP Dealer Services, Inc.), I lead critcal teams providing vertical ERP software, services, and digital marketing services to OEMs, retailers, and consumers with P&L responsibility. We specialize in servicing the automotive, heavy truck, heavy equipment, motorcycle, marine, and RV industries within 100+ countries worldwide. During my tenure, I have played a pivotal role in delivering double digit revenue CAGR and remarkable margin expansion for the $2B organization. I lead the Global Strategy organization that is responsible for the design and execution of corporate strategies with high growth deliverables, business portfolio management, global pricing and corporate ventures.Accountable for a range of CDK Global functions—Global Strategy, Pricing & Corporate Ventures (2014—Present); Global Strategy & Pricing (2012—2014) and Global Strategy (2009—2012)Delivered Results: => Played instrumental role in the division spin-off and IPO from ADP and authored the Business section of the Securities Exchange Commission Form 10.=>Achieved $645M in revenue growth and 15% sales CAGR from 2009 - 2014.=> Achieved $206M in net operating income growth and while expanding margins >500 basis points from 2009 -2014 by designing and implementing strategies to leverage economies of scale and reduce costs.=> Accomplished a resounding 20% compound annual growth rate (CAGR) in digital marketing sales.=> Drove mission-critical change across operations resulting in exponential growth of $73M EBIT from 2015-2016.=> Awarded President’s Club recognition in Barcelona, Spain. From July 2009 to June 2018 (9 years) Greater Chicago AreaVice President | General Manager - Alliance Group @ CDK Global Core focus areas include:=> Process Re-Engineering & Radical Re-design=> Full P&L Management=> Risk Management & Mitigation=> Organizational Change Leadership=> Adjacent Market Expansion=> Smart Shore Initiatives => Talent Development=> Sales Channel Strategy & Readiness=> New Product Development and LaunchAs Vice President and General Manager of the Alliance Group, for CDK Global, I expertly managed all business operations and functions with full P&L accountabilities. I led a team of 500+ employees providing vertical ERP software, services and digital marketing services to automotive OEMs, retailers, and consumers. I initiated a series of robust wins including the successful integration and realignment of the Alliance and Automotive Retail Group business units to create a single organization with one executive management team. This merger resulted in immediate synergies for revenue growth and margin expansion by refocusing on organic growth opportunities while entering a new adjacent market.Delivered Results: => Achieved 29% revenue CAGR, 40% gross profit CAGR and 82% net operating income CAGR over five year period.=> Realized an astounding >1200 basis point improvement in gross processing margin (GPM) and 2300 basis point improvement in net operating income (NOI) margin.=> Grew Net Promoter Score (NPS) to industry top position from the bottom quartile.=> Identified $1.2B global adjacent market opportunity; created strategic alliance and subsequent acquisition to deliver breakthrough industry solution for heavy equipment OEMs and dealers resulting in 30% year over year revenue growth.=> Awarded President’s Club and received Board of Directors recognition for Top General Manager Performance in sales, revenue and profit in Maui, Hawaii; Also awarded President’s Club in Paris, France; Montreaux, Switzerland and President's Award of Excellence. => Awarded General Motors’ IDMS preferred vendor status. From July 2006 to June 2009 (3 years) Greater Detroit AreaVice President | General Manager - Automotive Retail Group @ CDK Global Core focus areas include:=> Strategic Planning & Alliances=> Full P&L Management=> High-Impact Negotiations & Contracts=> Vertical Market Solutions=> Risk Management & Mitigation=> Business Development => Mergers, Acquisitions & Integrations => Growth & Turnaround Solutions=> New Product Development & Launch=> Talent Development=> Sales Channel Strategy & ReadinessAs Vice President and General Manager of the Automotive Retail Group, for CDK Global, I led the acquisition and integration of the Automotive Retail Group (ARG) from EDS while growing sales, revenue, profit and enhancing the service levels for enterprise customer General Motors and overall customer satisfaction. This was a multi-functional role including: contract negotiations on transition services with EDS, the integration of the target company into ADP, and the strategic and operational turnaround of the business. Business functions within sphere of accountability included: strategy, marketing, product management, product development, sales, field delivery, ASP operations, help desk services, contract management and metrics office, program management, and business development.Delivered Results: => Achieved multi-level fiscal gains with widespread results—grew revenues by 14%; amplified net operating income by $5.1M or 7800%; exceeded sales quota plan by 243%.=> Improved service delivery and customer satisfaction on a national scale—increased overall customer service by 26%; enhanced customer satisfaction on products and services by 16%; bolstered General Motors’ service levels by 38%.=> Received the General Motors CIO supplier of the year award.=> Selected for ADP’s inaugural Global Leadership Development Program.=> Awarded President’s Club recognition in Munich, Germany and General Motors CIO Vendor of the Year. From January 2004 to June 2006 (2 years 6 months) Greater Detroit AreaDirector - Integration Services @ CDK Global Core focus areas include:=> Strategic Planning => Full P&L Management=> High-Impact Negotiations & Contracts=> Innovative Growth Solutions=> Risk Management & Mitigation=> Data Analysis Intelligence => Mergers, Acquisitions & Integrations => High Growth & Start-Up Solutions=> Competitive Analysis=> Talent DevelopmentAs Director of Integration Services for CDK Global, I operationalized and scaled new breakthrough technology that processes >30M transactions each month by providing the automotive industry’s first real-time, two-way integration platform that significantly reduced auto OEM’s, retailers, and ecosystem partner’s capital expenditures and operating expense while providing a superior customer experience.Delivered Results: => Launched 7 highly integrated real-time applications for automotive OEMs, retailers, and Internet portals such as AutoNation, General Motors, Ford Motor Company, MSN, Edmunds.com, and Autobytel.=> Headed the acquisition and integration of the data services company Digital Motorworks, Inc. (DMI); successfully managed the start-up and achieved all business integration milestones at 100 day and 1 year reviews.=> Awarded President’s Club recognition in Beaver Creek, Colorado. From June 2002 to January 2004 (1 year 8 months) Greater Chicago AreaDirector - eBusiness - Product Marketing @ CDK Global Core focus areas include:=> Full P&L Management=> Strategic Planning & Alliance => eBusiness Strategies => Innovative Growth Solutions=> Risk Management & Mitigation=> Market Opportunity Research => High Growth & Start-Up Solutions=> Continuous Improvement As Director of eBusiness, Product Marketing for CDK Global, I commanded the start-up and ongoing P&L management of an eBusiness alliance with IBM. The alliance created industry leading breakthrough technology for enterprise clients such as Mercedes Benz USA, Volvo USA, and Yahoo.Delivered Results: => Developed and implemented e-Business strategy for ADP Dealer Services division resulting in automotive retail eBusiness market leadership. => Strategically grew business from start-up to 2500 automotive franchise clients and revenues >$7M in less than 2 years.=> Awarded ADP Impact Player of the Year. From July 1999 to June 2002 (3 years) Greater Chicago AreaManager - Product Marketing @ CDK Global Core focus areas include:=> Sales Channel Strategy & Readiness=> Project Management => Product Analysis & Reporting=> Innovative Growth Solutions=> Risk Management & Mitigation=> Market Opportunity Research & Analysis => New Product Development & Launch=> High Growth & Start-Up Solutions=> Process Re-Engineering As Manager of Product Marketing for CDK Global, I was accountable for full product lifecycle management including opportunity research, analysis of new products, business case development, pricing, product requirements and specification, product implementation management, and sales channel readiness.Delivered Results: => Championed the design and implementation of an integrated strategic marketing plan that facilitated the launch and market entry for a new software application (Elite Plus) that resulted in sales 316% over above target.=> Initiated and implemented project management and tracking systems to monitor progress, measure productivity and ensure projects were completed on time and within budget.=> Led the effort to re-engineer the division’s marketing function (strategy, product management, product marketing, pricing and marketing communications) while working with leading consulting firms (Anderson Consulting and Via International) aligning with the customer centric strategy.=> Awarded ADP Rookie of the Year and ADP Product Marketer of the Year. From December 1998 to June 1999 (7 months) Greater Chicago AreaHead of Consumer Marketing @ Spring-Green Corp. Core focus areas include:=> Marketing Plan Management=> Franchise Operations=> Digital Marketing=> Multi-Channel Marketing=> Predictive Analytics=> Business Plan Development => Innovative Growth Solutions=> Risk Management & Mitigation=> Market Opportunity Research => Public Relations Planning & Management=> High Growth & Start-Up Solutions=> Process Re-Engineering As Head of Consumer Marketing for Spring-Green Corp, I provided strategic counsel, guidance and thought leadership for a Franchise 100 national franchise system. I managed daily marketing operations, Spring-Green’s strong community presence, and ensured the marketing/advertising budget was consistently maintained. As a member of the executive leadership team, I worked across all business functions to maximize organic growth, product penetration, and customer retention. Delivered Results: => Reduced customer acquisition costs by 80%; increased sales and client retention by 550 basis points resulting in substantial gains in revenue and profitability by building predictive and behavioral analysis and models to enhance targeting, increase revenue, generate cost savings, and allocate resources more efficiently.=> Developed and implemented customer acquisition and retention strategy focused on the full customer life cycle by integrating traditional and digital marketing strategies.=> Designed and implemented public relations strategy specific to each franchise location resulting in significant local media exposure. From August 1994 to December 1998 (4 years 5 months) Greater Chicago Area
Equifax
Senior Vice President, General Manager - Automotive Services
Greater Atlanta Area
CDK Global
Vice President, General Manager Fortellis Automotive Commerce Exchange
July 2018 to September 2018
Greater Chicago Area
CDK Global
Vice President, Global Strategy and Corporate Ventures
July 2009 to June 2018
Greater Chicago Area
CDK Global
Vice President | General Manager - Alliance Group
July 2006 to June 2009
Greater Detroit Area
CDK Global
Vice President | General Manager - Automotive Retail Group
January 2004 to June 2006
Greater Detroit Area
CDK Global
Director - Integration Services
June 2002 to January 2004
Greater Chicago Area
CDK Global
Director - eBusiness - Product Marketing
July 1999 to June 2002
Greater Chicago Area
CDK Global
Manager - Product Marketing
December 1998 to June 1999
Greater Chicago Area
Spring-Green Corp.
Head of Consumer Marketing
August 1994 to December 1998
Greater Chicago Area
LeaderPoint, Inc.
General Management
2003 to 2003
Indiana University Bloomington
1987 to 1988
North Central College
Bachelor’s Degree, Marketing emphasis in Computer Science
1988 to 1991
University of Michigan - Stephen M. Ross School of Business
Executive Education
2005 to 2005
ADP, Inc.
Global Leadership Development Program
2006 to 2009
What company does Byron McDuffee work for?
Byron McDuffee works for Equifax
What is Byron McDuffee's role at Equifax?
Byron McDuffee is Senior Vice President, General Manager - Automotive Services
What industry does Byron McDuffee work in?
Byron McDuffee works in the Computer Software industry.
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