Burke Alder
Vice President, Marketing @ Pattern
Vice President, Marketing at Pattern
Greater Salt Lake City Area
Section title
Burke Alder's Email Addresses & Phone Numbers
Burke Alder's Work Experience
Pattern
Vice President, Marketing
Lehi, Utah
Jolt
Vice President, Marketing
May 2019 to February 2020
Lehi, UT
Lendio
Vice President, Marketing
January 2012 to August 2015
Salt Lake City, Utah
AtTask (now Workfront)
Sr Product Marketing Manager
July 2010 to January 2012
AtTask (now Workfront)
Director of Event Marketing
February 2010 to July 2010
AtTask (now Workfront)
Director of Corporate Marketing
February 2009 to February 2010
AtTask (now Workfront)
Director of Marketing
June 2008 to January 2009
AtTask (now Workfront)
Marketing Manager
May 2007 to May 2008
BYU Marketing Association
President
April 2006 to April 2007
Granite Now
Marketing/Operations Manager
August 2006 to March 2007
Wal-Mart Headquarters
Merchandising Buyer/Marketing Intern
May 2006 to July 2006
Bentonville, Arkansas
The Hive
Marketing Intern
September 2005 to April 2006
The Game of Work Consulting
Business Development/Marketing Intern
April 2005 to August 2005
The Buckle
Team Leader
April 2002 to January 2003
ClientSuccess
Vice President, Marketing
December 2015 to May 2019
Lehi, UT
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About Burke Alder's Current Company
Pattern• Develop and manage overall marketing strategy, branding, and execution• Propose, manage, and optimize marketing budget for brand growth, revenue, and ROI• Responsible for branding, demand generation, account based marketing, direct response advertising, product marketing, partner/channel marketing, customer marketing, referral marketing, affiliate marketing, corporate marketing, social media marketing, event marketing, public relations, and analysts relations.• Develop, manage,... • Develop and manage overall marketing strategy, branding, and execution• Propose, manage, and optimize marketing budget for brand growth, revenue, and ROI• Responsible for branding, demand generation, account based marketing, direct response advertising, product marketing, partner/channel marketing, customer marketing, referral marketing, affiliate marketing, corporate marketing, social media marketing, event marketing, public relations, and analysts relations.• Develop, manage, and optimize the Pattern brand scorecard to drive awareness, growth, and revenue• Formulate customer acquisition strategies/frameworks that drive brand growth, ROI, and profitable unit economics • Oversee the international marketing strategy, branding, and execution (North American, Europe, Australia, Dubai, and China)• Manage and optimize account based customer acquisition through online and offline marketing campaigns• Maintain brand and message guidelines for consistency across all marketing mediums and channels • Automate closed-loop marketing campaign reporting, ROI, unit economics, and analytics• Put in place marketing automation touch points to deepen brand experiences and build industry leadership• Optimize the customer journey from awareness to advocacy• Oversee product marketing including product development, go-to-market strategies, positioning, launches, and revenue• Track industry trends and competitive landscapes including opportunities and threats• Manage marketing team of A+ talent that achieves daily, weekly, monthly, quarterly, and yearly goals• Build team environments that promote creativity, strategy, teamwork, problem solving, ownership, openness, two-way feedback, and world-class execution
Frequently Asked Questions about Burke Alder
What company does Burke Alder work for?
Burke Alder works for Pattern
What is Burke Alder's role at Pattern?
Burke Alder is Vice President, Marketing
What is Burke Alder's personal email address?
Burke Alder's personal email address is b****[email protected]
What is Burke Alder's business email address?
Burke Alder's business email addresses are not available
What is Burke Alder's Phone Number?
Burke Alder's phone (**) *** *** 707
What industry does Burke Alder work in?
Burke Alder works in the Computer Software industry.
Who are Burke Alder's colleagues?
Burke Alder's colleagues are Trevor Huey, Travis Nuttall, Bob Cook, Allen Mackley, Josh Walker, Eric Neilsen, Colin Reeder, Josh Bird, and Peng Wu
About Burke Alder
💼 Past Experience
Burke Alder's Education:Burke Alder is a self-taught professional designer. Hereceived his undergraduate degree in photojournalism from Brigham Young University in 1984. He then earned his graduate degree in design from the University of Utah in 1990.
🎓 Education
- • M.A. Business Administration, Brigham Young University, Brigham Young University-Idaho, 2011Burke Alder's current education:-• JD, American University, Washington, D.C., 2015Burke Alder's professional work experience:-• Attended law enforcement Academy, FBI National Academy, 2013-2015-• Joined the Justice System in 2015 as an Assistant Attorney General for the United States Attorney for the District of Utah
💡 Technical & Interpersonal Skills
Burke Alder has over 10 years of experience in the industry in a number of different roles. From Vice President, Marketing at PatternBurke Alder where he developed and managed overall marketing strategy, branding, and execution, to Vice President, Marketing at Jolt where he oversaw strategy, execution, and revenue results of demand generation, product marketing, corporate marketing, and customer marketing, Burke Alder has a lot to know about marketing. He is also responsible for branding, demand generation, product marketing, partner/channel marketing, affiliate marketing, corporate marketing, social media marketing, event marketing, and public relations. In addition, Burke Alder is also responsible for developing and managing a marketing team of A+ talent that achieved full funnel goals with a focus on revenue and achieved 122% growth in revenue and 241% growth in profits. He has also built a work environment that has promoted creativity, strategy, teamwork, problem solving, ownership, openness, two-way feedback, and world-class execution. Overall, Burke Alder is an accomplished and professional marketer with a lot of experience and knowledge to give you the success you need in your career.
Burke Alder’s Personal Email Address, Business Email, and Phone Number
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In a nutshell
Burke Alder's Personality Type
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
Average Tenure
1 year(s), 2 month(s)
Burke Alder's Willingness to Change Jobs
Unlikely
Likely
Open to opportunity?
There's 93% chance that Burke Alder is seeking for new opportunities
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Burke Alder's Social Media Links
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