Sr. Marketing Operations Associate @ From August 2015 to Present (4 months) Marketing Automation Associate @ Boost Media, the leader in creative optimization. Optimizing search engine marketing campaign efforts by increasing return on ad spend, maximizing relevance, enabling scalability and improving ad copy quality. Boost has a global network of hand picked writers and designers to develop and refresh creative concepts. Combine that with the latest machine algorithms on Boosts cutting edge platform provides the best way to deliver quality ad copy creative at scale. Marketing Automation, Marketo Certified - Develop and execute email marketing strategy - Create targeted email nurture campaigns - Manage audience segmentations and overall marketing database - Implement and maintain lead scoring model along with sales - Comprehensive pipeline & funnel reporting - Landing page and microsite creation - Build and maintain all marketing programs From March 2015 to July 2015 (5 months) Marketing Operations Specialist - Demand Generation @ Support multi-channel B2B campaign programs with Cloud emphasis Maintain relationship between CRM & marketing automation systems - SAP CRM (Cloud, OnPrem) - Marketo Marketing Automation - Lead2Revenue Marketing Automation (L2R) Marketing automation administrator, Marketo Certified - Email execution and reporting (HTML, schedule planning, A/B testing) - Programs setup (Engagements, events, nurtures, webinars) - Database (Migrations, integrations, health) - Audience strategy (developed target audience segmentations) Pipeline data reporting - CRM - (Accounts, activities, contacts, leads, opportunities) - Marketing ROI - (Activities, contacts, conversions, inquiries, testing results) Lead Handling - Develop process with sales to consistently achieve quality and process improvements From June 2012 to March 2015 (2 years 10 months) Project Management Intern @ June 2011 – August 2011 (3 Months) | ShenZhen, China Support internal stakeholders to drive execution of electronic manufacturing projects - Develop and present execution plans for project improvements - Execute material testing to pass quality assurance - Plan and organize resource allocation via SAP ERP software - Ensure positive results during planning and execution From June 2010 to August 2010 (3 months)

Bachelor’s Degree @ University of California, Santa Cruz From 2008 to 2012 Bryant Chang is skilled in: Customer Service, Social Media, Social Networking, Data Analysis, Microsoft Office, Microsoft Excel, Teamwork, PowerPoint, Microsoft Word, Team Leadership, Public Speaking, Event Planning, Facebook, Marketing Automation, Demand Generation