Senior marketing professional with over a decade of experience in ecommerce, digital, and social media. An inclusive team builder and supportive manager with a history of innovation and direct accountability for digital media strategy, paid search, SEO, shopping comparison & datafeeds, programmatic and branding display advertising, social media strategy, content generation, and cross-channel media planning.
Director of Social see more
Senior marketing professional with over a decade of experience in ecommerce, digital, and social media. An inclusive team builder and supportive manager with a history of innovation and direct accountability for digital media strategy, paid search, SEO, shopping comparison & datafeeds, programmatic and branding display advertising, social media strategy, content generation, and cross-channel media planning.
Director of Social Media, Display Advertising, and Media Planning @ From March 2014 to Present (1 year 10 months) Group Manager, Search & Social Media @ Support the team responsible for all paid search marketing functions (SEM, PLA, datafeeds) with Google, Yahoo, and Bing. Lead Nordstrom's company-wide social media strategy and team including all content creation, platform strategy, paid advertising, and innovation efforts. From March 2013 to March 2014 (1 year 1 month) Group Manager, Social Media @ Developed and lead Nordstrom's social media strategy. Built a high performing team comprised of content creators, analysts, internet ninjas, advertisers, and marketers. From January 2012 to March 2013 (1 year 3 months) Manager, Search Engine Marketing @ Responsible for all aspects of search marketing: paid search (SEM), product listing ads (PLA), and search engine optimization (SEO). Established SEO as a discipline and a team within the company for the first time. Piloted and ran early-stage paid social media campaigns beginning in 2010. From March 2007 to January 2012 (4 years 11 months) Account Manager & Analyst @ Paid search campaign creation and management for B2B and B2C companies. Responsibilities included bidding, keyword creation, account setup, ad copy development, testing, and reporting. From September 2005 to January 2007 (1 year 5 months)
Yale University Bryan Galipeau is skilled in: PPC, SEM, Social Media Marketing, Online Marketing, Online Advertising, Search, Social Media, Web Analytics, Advertising, Google Adwords, Strategy, Marketing Strategy, Digital Marketing, Google Analytics, Email Marketing, E-commerce, Digital Strategy