Senior Director @ USA TODAY Sports Media Group - ACTIVE ALLIANCE
Senior Vice President @ LeadDog Marketing Group
Managing Director @ Active Edge Advising
Passionate and accomplished Senior Marketing & Sales Executive with significant experience and success in marketing, branding, social media engagement, sponsorship sales and content aggregation within the active lifestyle space. Forward thinking professional who solves complex brand, sales and marketing challenges with clearly defined strategies driving revenue growth in new and existing environments. Outstanding experience transforming lagging marketing
Passionate and accomplished Senior Marketing & Sales Executive with significant experience and success in marketing, branding, social media engagement, sponsorship sales and content aggregation within the active lifestyle space. Forward thinking professional who solves complex brand, sales and marketing challenges with clearly defined strategies driving revenue growth in new and existing environments. Outstanding experience transforming lagging marketing activities into dynamic, data driven businesses with quantifiable results.
Founded and subsequently sold two health and media related companies.
Creating long term value, via shorter term initiatives - is part of my DNA.
Entrepreneurial spirit lives on with the creation of THE NANTUCKET RUNNING CAMPS in 2010.
Founder of The Teens for Tolerance Scholarship program, Fairfield Ludlowe High School.
Accomplished marathoner - New York, Boston, Chicago
Specialties: Change Marketing Management in tight time periods. Sponsorship sales, activation and consumer acquisition and insights in lifestyle related companies. Known for interpersonal dexterity and sustaining enthusiasm and focus for all the challenges at hand.
Senior Director @ Overseeing the USA TODAY SPORTS launch of the USA TODAY SPORTS ACTIVE ALLIANCE, establishing partnerships with the country’s best marathons, half marathons, 15 and 10K distance races. The ACTIVE ALLIANCE is a network of races throughout the U.S., allowing marketers to efficiently navigate media, marketing and sponsorship opportunities through one centralized source. At the same time, the ACTIVE ALLIANCE establishes a "voice" for these independent races to benefit from the wide and deep array of media resources and assets from both USA TODAY SPORTS and GANNETT delivering new partnerships, increased local and regional promotion and heightened editorial coverage. From April 2015 to Present (9 months) Senior Vice President @ Specialization in Active, Lifestyle Companies seeking to impact and influence similarly minded consumers through quantifiable marketing actions and activations. Focus on practical, yet innovative consumer engagement tactics designed to entice, engage and create transactional metrics for sponsoring companies. Developing "go to market" business plans, or providing strategic direction for product introductions - either to capture a market void - or to help athletes pursue their individual passions, is at the core of everything we do. From August 2014 to April 2015 (9 months) Greater New York City AreaManaging Director @ Providing strategic advising in the active, endurance lifestyle space with focus on strategy, content, sponsorship sales, consumer engagement, and performance measured against quantifiable and mutually agreed upon metrics. Recent engagements include Active Transamerica, Baltimore, MD, Leaddog Marketing, NYC, Spartan Race Series, Boston, and USA Today Sports, Los Angeles, CA. From November 2013 to 2014 (1 year) Senior Vice President of Marketing @ Competitor Group is the world's largest owner and operator of endurance events and related content encompassing 31 Rock 'n' Roll branded Marathons and Half Marathons in the US., Canada and Europe. CGI events influence over 500,000+ participants and are complemented with health and wellness expos reaching an additional 750,000 consumers. Responsible for all marketing impacting the many brands at CGI including Rock 'n' Roll, TriRock Triathlon Series and the Women's Running Series. Focus on brand and consumer engagement, customer acquisition and retention. Objectives achieved via the integration of customer insights, social and digital interaction, original and custom content, effective advertising, price promotion, public relations, trade and experiential branding initiatives.
-Oversaw the transformation of a one dimensional, assumptive driven divisional unit into a vibrant, integrated and analytically focused business unit - to address and meet growth expectations, competitive challenges and customer loyalty opportunities.
-Created new consumer value propositions via "Tour Pass" a frequent runner bundled pricing offer which generated over $825,000 in revenue.
-Managed social media engagement process delivering relevant content across 28 different social sites. Transitioned social platform from a "promotionally driven" media into a "conversationally driven"approach and social audiences increased from 400K to over 1.0M in 14 months.
-Recognized and introduced runner upgrade programs and launched the "InTune " VIP program for Rock 'n' Roll in November, 2012 From December 2011 to 2013 (2 years) Greater San Diego AreaExecutive Director - Marketing @ North American Membership Group is the world's largest affinity based membership organization touching over 3.5MM consumers via a wide variety of integrated media, research and innovative product testing strategies. Owned by The Pilot Group - a private equity firm focusing on emerging media companies, North American Media provides affinity based memberships in the Fishing, Golf, Hunting, Cooking, Gardening, History and DIY space, for extraordinary opportunities for those marketers seeking the benefits of reaching a passionate, highly active and influential consumer audience. From November 2009 to December 2011 (2 years 2 months) Executive Director - Marketing @ Responsible for the marketing, integration and brand extension of assets consisting, but not limited to: Digital - Golf.com; Print - Sports Illustrated, Golf Plus, GOLF Magazine; Television - GOLF Magazine TV and Experiential Platforms. Focus on identifying new alliances and revenue generating strategies via existing assets. Responsible for P/L of all marketing functions as part of overall media revenue.
•Communicated the need to create a new business alliances for the SI GOLF Group, and then successfully delivered a partnership with the leader in golf club instruction and testing. GolfTEC is now part of the SI GOLF Group and provides division with a tangible point of differentiation
•Examined and acted on branding extensions of the SI GOLF Group
•Realigned marketing teams to focus on annualized repeatable business platforms for higher margins and thus delivering a more efficient client services system
•Retrained marketing team skill sets to broaden expertise from single media specialists to a more integrated, multi-media experts From November 2007 to November 2009 (2 years 1 month) SVP of Sales and Marketing @ NYC & Company 2006 - 2007
Senior Vice President Sales & Partnerships
Spearheaded sales and marketing team responsible for leveraging New York City's intellectual properties, physical assets and marketing resources to those companies looking for unique marketing integration. Goal to generate incremental revenue to NYC and to enhance NYC's image as an innovative "brand" around the world. Sponsorships designed to complement and support a NYC based initiative and could not bring additional expense or negative exposure to the city.
•Helped create "rules of engagement for proper sponsor consideration prior to consideration of offer
•Streamlined process for all NYC agencies to work with NYC & Company via "points of contact" thus delivering a streamline process to respond to help respond efficiently to any marketing inquiry and/or initiative.
•Negotiated agreements with Coke, American Express and negotiated sponsorship alliance with Discovery Communications. From November 2006 to November 2007 (1 year 1 month) V.P. Media Solutions and New Business Development @ As the leading media company reaching the avid enthusiast, and publisher of special interest titles, T4 impacted over 20MM consumers monthly with its content in a wide variety of delivery mechanisms. Responsible for corporate marketing strategies, focusing on the company's largest revenue contributors and highest potential prospects.
•Founded, created and sold the Iceland Open, first to Chevrolet and then to Heineken, generating over $2.8MM in annual revenue to T4 Media
•Oversaw corporate marketing initiative which ultimately would lead to the designation of T4 Media as the primary media company in the $5.3MM media spend for the Toyota Global Extremes Mount Everest promotion
•Successfully repackaged editorial running across all of the T4 brands for re-purposing and stand-alone compilation for new distribution From August 1999 to December 2006 (7 years 5 months)
BSBA, Marketing & Communications @ University of Massachusetts, Amherst Bruce Revman is skilled in: Integrated Marketing, Marketing Strategy, Sponsorship, New Business Development, New Media, Sales, Digital Marketing, Social Media Marketing, Email Marketing, Relationship Marketing, Sports Marketing, Marketing Communications, Management, Entrepreneurship, Marketing Research, Strategic Partnerships, Advertising, Marketing
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