Shareholder, Co-Founder, Marketing Director @ Enjoykarma.com, Air Terminal Gifts, Inc.
The University of Montana
Dedicated and multi-skilled marketing professional with a strong background in creative vision, brand management, strategic planning, business development and management of complex marketing and strategic business projects. Collaborative leader with effective communication skills, capable of motivating and organizing teams. Proven ability and passion to effectively create, reposition and execute brands with integrity. Great attention to detail and
Dedicated and multi-skilled marketing professional with a strong background in creative vision, brand management, strategic planning, business development and management of complex marketing and strategic business projects. Collaborative leader with effective communication skills, capable of motivating and organizing teams. Proven ability and passion to effectively create, reposition and execute brands with integrity. Great attention to detail and focus on task completion. Willing to go above and beyond taking on challenges and diverse roles with enthusiasm. Earned a reputation for taking the initiative, being approachable, a collaborative team player, and having a work ethic of integrity.
Director of Marketing @ Oversees the go-to-market brand strategy, proposal management, presentations, and the development and implementation of all marketing strategy. Leads the development and implementation of the annual marketing plan and budget. Spearheads and manages lead generation for business development team. Works collaboratively with firm executives and team leaders to plan and implement strategies and tactics to support the acquisition of new work. Directs external marketing and works with media and marketing agencies for public relations. Leads marketing team in internal and external marketing communications, articles, white papers, email drip campaigns and other digital marketing strategies, announcements, award submissions and press releases. Organizes industry trade show events. Analyze and report KPI's and marketing ROI. From May 2014 to Present (1 year 8 months) Shareholder, Co-Founder, Marketing Director @ Active shareholder/director. Shareholder and director responsibilities in retail management, strategic planning, budget and financial evaluation. Oversaw website launches (enjoykarma.com and enjoyzeta.com). Led the development and implementation of business and brand strategy and the annual marketing plan and budget. Directed PPC campaigns, email marketing campaigns and promotional marketing, buying strategy, product catalog photography, website banners and graphics, marketing materials, promotional marketing, social media, and special events. Analyzed and reported KPI's and ROI. From September 2011 to May 2014 (2 years 9 months) V.P. Retail Operations & Business Development @ Directed all corporate strategy, go to market strategy and communication plans, internal and external communications, advertising, budgets, and business partnerships for company brand. Oversaw seven website launches. Developed multiple proposals. Directed retail operations and led the customer service management team, merchandise managment team and sales force, including analyzing sales individual and store performance and compensation. Worked closely with shareholders to acquire future business and develop opportunities in other airports and partners. Worked with team to develop 11 brands for future endeavors. Analyzed and reported KPI's and ROI. From December 2005 to September 2011 (5 years 10 months) Marketing Director & Business Development Manager @ Repositioned and executed external marketing and directed all internal marketing efforts and budgets. Lead company strategic planning projects. Oversaw website launch and multiple proposals. Created proprietary brands and repositioned existing brands using positioning analysis, strategic market planning, and market and customer analysis for ongoing improvement. Developed training program for rebranding company and improving customer experience. Worked closely with COO in business development including growing company locations and attendance of industry conferences. Analyzed and reported KPI's and ROI. From September 2001 to December 2005 (4 years 4 months) Greater Salt Lake City Area
MA, Integrated Marketing Communications @ Emerson College From 2000 to 2001 BS, Resource Recreation Management, Graduated with Honors @ The University of Montana From 1995 to 1998 Brooke Quaintance is skilled in: Integrated Brand Marketing, Project Management, Integrated Project Delivery, Integrated Marketing Communications Planning, Marketing, Management, Brand Development, Business Development, Corporate Communications, Marketing Strategy, Corporate Branding, Email Marketing, Communications Planning, Customer Service, Marketing Communications
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