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Brooke Mitchell

Head of Loyalty Development, Customer Strategy & Engagement

Head of Loyalty & Partnership Marketing at InterContinental Hotels Group (IHG®)

Atlanta, Georgia

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Brooke Mitchell's Email Addresses & Phone Numbers

Brooke Mitchell's Work Experience

InterContinental Hotels Group (IHG®)

Head of Loyalty Development, Customer Strategy & Engagement

Greater Atlanta Area

Kimberly-Clark

Integrated Marketing Communications Team Leader

September 2013 to September 2014

InterContinental Hotels Group

Manager, Campaign Marketing

June 2010 to September 2013

Brooke Mitchell's Education

University of Tennessee-Knoxville

Masters of Science, Sports Management

2004 to 2006

Valdosta State University

Bachelor of Science, Business Management

2000 to 2004

Brooke Mitchell's Professional Skills Radar Chart

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About Brooke Mitchell's Current Company

InterContinental Hotels Group (IHG®)

Loyalty Development – Responsible for the develop and overseeing execution of a next generation of loyalty program using customer insights, business and revenue models, analytics and market data with the goal of driving incremental customer loyalty and revenue. Customer strategy and engagement – Lead the development of an end-to-end customer loyalty strategy to identify highest opportunity segments...

Frequently Asked Questions about Brooke Mitchell

What company does Brooke Mitchell work for?

Brooke Mitchell works for InterContinental Hotels Group (IHG®)


What is Brooke Mitchell's role at InterContinental Hotels Group (IHG®)?

Brooke Mitchell is Head of Loyalty Development, Customer Strategy & Engagement


What is Brooke Mitchell's personal email address?

Brooke Mitchell's personal email address is br****[email protected]


What is Brooke Mitchell's business email address?

Brooke Mitchell's business email address is b****[email protected]


What is Brooke Mitchell's Phone Number?

Brooke Mitchell's phone (404) ***-*376


About Brooke Mitchell

📖 Summary

Head of Loyalty Development, Customer Strategy & Engagement @ InterContinental Hotels Group (IHG®) Loyalty Development – Responsible for the develop and overseeing execution of a next generation of loyalty program using customer insights, business and revenue models, analytics and market data with the goal of driving incremental customer loyalty and revenue. Customer strategy and engagement – Lead the development of an end-to-end customer loyalty strategy to identify highest opportunity segments and create a segmented activation plan to drive increased engagement throughout the customer journey.Planning and Enterprise Engagement – Build and champion a next-generation loyalty and customer culture for the future by developing proactive communications strategies with various stakeholders around the company and globe. Ensure planning and budget management are aligned to our strategic priorities and our team is unlocking its full potential operating against fewer initiatives for biggest impact. Greater Atlanta AreaIntegrated Marketing Communications Team Leader @ Kimberly-Clark Lead a team of 6 direct reports responsible for developing B2B integrated marketing communications strategies across the Industrial and Scientific business sectors. Created the first direct marketing test model at Kimberly-Clark Professional focused on measuring incremental revenue and customer engagement. Lead department identity and accountability exercise which outlined roles & responsibilities across the organization and process maps by work streams From September 2013 to September 2014 (1 year 1 month) Manager, Campaign Marketing @ InterContinental Hotels Group Manage team responsible for collaborating across the organization, and with multiple stakeholders, to create and execute multi-channel owned media communication plans for over 20 partnerships spanning multiple industries including co-branded credit cards. From June 2010 to September 2013 (3 years 4 months) Sr. Account Manager @ Ogilvy Action Responsible for strategic development, planning and creation of marketing plans for hospitality client including global employee incentive program to over 4,000 hotels. Managed a team of 3 people responsible for the creative development and production of all program support materials including hotel incentive collateral and CMS web site. From July 2007 to June 2010 (3 years) Sponsorship Service Coordinator @ Atlanta Spirit, LLC Serviced several high profile accounts such as Heineken USA, Kia Motors, Volvo, and Delta acting as the liaison between Philips Arena, the Atlanta Hawks, and the Atlanta Thrashers and the sponsors to ensure both parties objectives were achieved. From August 2006 to July 2007 (1 year) Head of Loyalty & Partnership Marketing @ InterContinental Hotels Group (IHG®) Lead the development and execution of end-to-end global marketing across loyalty and partnerships Atlanta, Georgia, United StatesHead of Strategic Partnerships @ InterContinental Hotels Group (IHG®) Lead team responsible for managing and growing enterprise joint ventures and strategic partnerships. This includes strategic marketing road map planning and development, partnership relationship management, collaborating with stakeholders spanning the organization, joint marketing fund management, as well as partnership enterprise integration planning. From July 2018 to September 2019 (1 year 3 months) Greater Atlanta AreaHead Of Holiday Inn Club Vacations @ InterContinental Hotels Group (IHG®) Manage IHG’s vacation ownership brand Holiday Inn Club Vacations in partnership with Orange Lake Resorts. Lead the team responsible for lead generation strategy through multi-channel marketing and for cross-functional integration of the brand management and operations, team development, and partnership relationships. From June 2017 to September 2019 (2 years 4 months) Greater Atlanta AreaDirector, Ancillary & Partner Marketing @ InterContinental Hotels Group (IHG®) Lead and develop team responsible for creation and execution of multi-channel marketing plans for 17+ products and partnerships, delivering over 72% growth. Expertly manage multiple stakeholder relationships with internal business partners, external partners, and vendors. From September 2014 to June 2017 (2 years 10 months) Atlanta, GA


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In a nutshell

Brooke Mitchell's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 1 month(s)

Brooke Mitchell's Willingness to Change Jobs

Unlikely

Likely

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