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Brion O'Connor

Director - Global Marketing Operations

VP of Marketing at Samsara

San Francisco Bay Area

Section title

Brion O'Connor's Email Addresses & Phone Numbers

Brion O'Connor's Work Experience


Director - Global Marketing Operations

September 2013 to Present

San Francisco Bay Area


Head of Global Campaigns - Demand Generation

October 2012 to December 2013


Demand Generation - Senior Marketing Manager EMEA

December 2011 to October 2012

Brion O'Connor's Education

Portobello College Dublin

BA Law

2000 to 2003

St Conleths

About Brion O'Connor's Current Company


Lead the Global Marketing Operations team which is responsible for the Marketing Cloud (technology, systems and infrastructure - internal & external) for Marketing (B2B & B2C) at LinkedIn. The team also includes our Global Demand Center. Web Marketing - Adobe CQ5, Marin Software and BrightEdge, Google Analytics Premium Automation & Product Management of Eloqua, Marin, BrightEdge, Kapost...

About Brion O'Connor

📖 Summary

It's all about delivering the right message at the right time via the right channel to the right member! Experienced modern marketer with over 10+ years experience in Marketing & Online. Proven talent and strategic leadership skills and ability to build successfully at scale (10x) while delivering tangible bottom line results. Think big, have fun and get shit done! Lead Nurturing & Demand Generation Customer Acquisition, Retention & Insight Modern Marketer - B2B Marketing Operations & Automation Technology Integrations Sales & Marketing Enablement Data Driven Product Marketing Multichannel Marketing Online Marketing - B2C Website Management & Operations SEM & SEO Product Management & Testing CRM & Affiliate MarketingDirector - Global Marketing Operations @ Lead the Global Marketing Operations team which is responsible for the Marketing Cloud (technology, systems and infrastructure - internal & external) for Marketing (B2B & B2C) at LinkedIn. The team also includes our Global Demand Center. Web Marketing - Adobe CQ5, Marin Software and BrightEdge, Google Analytics Premium Automation & Product Management of Eloqua, Marin, BrightEdge, Kapost and Responsys Development & Execution of Intretrated Campaigns & Automation Programs - B2B & B2C Data Enablement via segmentation and targeting strategies and tools Marketing Analytics & Insights Partnership Management & System Integrations Marketing and Sales Enablement Innovative strategic programs ,focusing on Demand Generation From September 2013 to Present (2 years 4 months) San Francisco Bay AreaHead of Global Campaigns - Demand Generation @ Manage the global campaign team for NAMER, EMEA, APAC and LATAM across 4 business lines - Talent Solutions, Marketing Solutions, Slideshare and Sales Solutions. This team is the demand & execution centre for all B2B activities across multi-channels and web / online. From October 2012 to December 2013 (1 year 3 months) Demand Generation - Senior Marketing Manager EMEA @ Manage the EMEA Demand Gen team which included Marketing Ops, MarComms, Campaign Ops and Field Marketing team for Hiring Solutions, Marketing Solutions, Sales Solutions and Consumer. From December 2011 to October 2012 (11 months) Growth Marketing Manager EMEA - Acqusition, Retention & Engagement @ Define and execute LinkedIn's consumer strategy in EMEA driving growth and engagement on - simple put , to get more people to use LinkedIn more often. Drive brand awareness, growth and engagement within key segments of the business. Educate non LinkedIn members and make our members more efficient and successful. Drive partnerships and work on University programs. Audience Segmentation, reporting and tracking. From January 2011 to December 2011 (1 year) Growth / Online Marketing Manager - Hostelworld @ One of 2 Online Marketing Managers reporting to the VP Marketing Responsible for the growth, engagement and performance marketing for & Responsible for the management of PPC campaigns across all search engines - this involves budgeting, reporting, tracking, analysis, implementation, maintenance, effective keyword & ad copy management, bid & search strategies and campaign/account structure. Define appropriate Key Performance Indicators (KPIs) to ensure SEM strategy and goals are achieved. Advise cross functional team of Product managers, Marketing & Sales professionals, and Developers on strategies to enhance managed services, products, and tools. Perform SEO reviews/audits and come up with design specifications for our various sites. Monitor overall SEO program success with regard to keyword ranking, indexed pages, backlinks. Monitor, maintain and optimise social media campaigns across various sites. Brand awareness & development. Localization projects. Develop and promote creative engaging content. Support the company's Search Engine Optimization efforts by creating and optimizing content to establish keyword search objectives.Provide unique ideas and content for our sites such as travel featues, guides, videos, etc. In charge of Adsense reporting, management and implementation across all sites. Email Marketing for lifecycle programs, automated communications, product announcements, monthly newsletters, promos and competitions. Monitoring interactive business trends and competitors, identifying opportunities and risks, and making recommendations to drive the business. Work with the website Product Managers and Affiliate team to maximise and increase visits, bookings, conversions and revenue. Provide in-depth SEM reporting for management and the board. Product Management & Site Testing From November 2008 to December 2010 (2 years 2 months) Head of Digital Search Campaigns - UK @ Manage a team of 7 Campaign Managers while also supervising members of other teams when necessary. Create, organize and distribute tasks to them making sure they complete their work exceeding the GroupM Regional Account Managers and Account Executives expectations within established turnaround times and following established workflow. Ensure that all employees under my direction have the requisite skills to perform their tasks correctly. Give training when needed to internal employees in the Search Operations Centre or to the various GroupM agencies. Establish and maintain a good and professional working relationship with the GroupM agencies in the UK and around Europe. Advise, support and assist the UK agencies in relation to DNA and search campaigns. Design automatic bid strategy rules in DNA. Review and make optimisation suggests on our clients’ search campaigns. Provide excellent client service and exceed the objectives of our EMEA clients and offices following defined business and workflow rules and interacting with relevant administrators, management and other parties involved in the Search Marketing Business. Maintain knowledge of other Search tools such as Dart, Atlas, Mojo and Eyeblaster. Support the Head of Operations, Europe in the management of the centre & it’s resources. Responsible for the hiring process of my team & took an active part in the day to day management of the Search Operations Centre. Take charge of the running of the Search Operations Centre when the Head of Operations, Europe was absent. This involved managing the training, technical support & HR department & the various search teams for each market. From September 2007 to October 2008 (1 year 2 months) Madrid Area, SpainSearch Campaign Manager - UK Team - Madrid @ Responsible for setting up and maintaining search PPC & PI campaigns using Decide DNA technology following established workflows and procedure. Do keyword and creative research using various tools. Develop a good understanding of Decide DNA from a functional point of view as well a good understanding of the search business models and technologies involved with the different providers in the market. Update skills and maintain knowledge of all products. Establish and maintain a good and professional working relationship while providing a quality service to our Regional Account Managers in managing campaigns with due care, attention and initiative. Answer queries and advise our account management teams on campaigns in DNA. Assist the Regional Account Managers with DNA and online reporting tasks. Take an active part in the process of improving team work in the Production Centre and improving DNA as your day-to-day working tool. Work within a team of 4 for the UK market while occasionally doing tasks for other markets, most notably for Italy. From September 2006 to August 2007 (1 year) Madrid Area, SpainPlan Managers – SAYE Financial Administrator @ Set up Savings Schemes which includes corresponding with the Irish Revenue Commissioners, liaising with the client’s Company Secretary, issuing Invitation packs & compiling of information on an in house computerised system. Issue Revenue approved documentation, prepare Maturity Exercise/Withdrawal Schedules, arrange for the transfer of funds either to the client for the exercise of shares or to the scheme participant & ensure everything is keyed & up-to-date on the in system. Other day to day duties include dealing via email, telephone & on occasion in person with some of the main banks, Bank of Ireland, Anglo Irish Bank Corporation Plc, Allied Irish Bank & Ulster Bank. Processing & reconciling of SAYE payments, running reports, up keep of participants’ personal details, dealing with leavers from the schemes that are entitled to purchase shares or withdraw their savings. From October 2005 to September 2006 (1 year) English Trainer @ Teach private and group business, legal and general English classes to various professionals in Telecom Italia Learning Services. From January 2004 to July 2005 (1 year 7 months) Rome Area, ItalyBA, Law @ Portobello College Dublin From 2000 to 2003 St Conleths Brion O'Connor is skilled in: Online Marketing, PPC, SEO, Email Marketing, Online Advertising, Lead Generation, Web Analytics, B2B Marketing, Affiliate Marketing, CRM, Marketing Automation, Brand Awareness, Campaign Management, Operations Management, Event Management

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Frequently Asked Questions about Brion O'Connor

What company does Brion O'Connor work for?

Brion O'Connor works for LinkedIn

What is Brion O'Connor's role at LinkedIn?

Brion O'Connor is Director - Global Marketing Operations

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Brion O'Connor's personal email addresses are not available

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What industry does Brion O'Connor work in?

Brion O'Connor works in the Marketing and Advertising industry.

Who are Brion O'Connor's colleagues?

Brion O'Connor's colleagues are Jenny Saini, Bobby Spinola, Sean Carey, Varun Munjeti, Laura Fisher, Rishabh Dhar, Ava O'Neill, Lorrie Raines, Justin Halm, and William Pilchak

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In a nutshell

Brion O'Connor's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

1 year(s), 4 month(s)

Brion O'Connor's Willingness to Change Jobs



Open to opportunity?

There's 76% chance that Brion O'Connor is seeking for new opportunities

Brion O'Connor's Social Media Links

blog.linke... www.linked...

Brion O'Connor's Achievements

MVP - Enterprise Marketing LinkedIn

Issued by LinkedIn · January 2013

Transformational Award - LinkedIn Marketing

Issued by LinkedIn · July 2013

Leverage - Enterprise Marketing LinkedIn

Issued by LinkedIn · July 2013

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