Bridget Piraino's Email

Delivers Clarity of Vision, Marketing Strategy Relevance and Execution Agility An award-winning global business marketing and operations executive, with an extensive track record of success conceiving, articulating, marketing and building out enterprise software / big data software and service solutions companies, managing operations and HR, dealing with Boards, managing P&L and leading corporate initiatives. A strategic thinker, accomplished in linking marketing strategy and results directly to the overall business strategy and company goals. Awarded for go-to-market program execution excellence and revenue impact. Critical Executive partner shaping corporate strategy, driving success and raising company valuation. Results-driven and adept at motivating exceptional performance from global teams. A passionate and articulate voice of the firm. Demonstrated successes in: • Strategy and Business Development • Business Process Management • Acquisition Due Diligence and Negotiation • P&L / Budget Management • Brand Definition and Management • Market Positioning and Expansion • Digital Marketing / Social Media Marketing • Marketing Analytics / SEO/SEM Measures • Communications and PR Management • Analyst / Media Relationship Management • Market Research & Competitive Analysis • Global Team Management

Vice President, Head of Marketing @ From January 2014 to Present (2 years) Vice President Product Marketing @ Collaborated directly with the CEO to articulate the vision for RMS’ SaaS/PaaS solution, RMS(one), and drove early customer access programs that resulted in 14 signed license agreements prior to release. Validated the product vision and delivered the initial release scope to 8 strategic clients, enabling early endorsement by Board of Directors and feedback into the product management/ development process. Defined and led execution of the go-to-market plan across a broad cross-functional team of senior leaders, facilitating agile identification and resolution of critical issues. Led a multi-disciplinary product marketing team that delivered monthly competitive analysis and industry research, devised a usage-based pricing system, and executed comprehensive marketing programs for RMS applications, data and platform/ cloud solutions resulting in over-achievement of pre-commit goals. Member of the RMS Leadership Council. Awarded the prestigious RMS Impact Award for accomplishments on RMS(one) go-to-market execution. Selected for 16-person conglomerate-wide executive training with parent, Daily Mail and General Trust (DMGT.) From May 2010 to December 2013 (3 years 8 months) Global Head of Marketing and Sales @ Over a 17-month consulting collaboration with the CEO and working as a member of the Executive team of this Alternative Investment solution provider, expanded marketing/sales team globally, conducted extensive market assessment, authored corporate strategy, and reinvigorated marketing messaging and programs. Shaped 70% increase in media and analyst coverage, 100% existing business renewals, added 2 new key clients. Established New York office, driving 50% increase in NA business and customer satisfaction. Reduced time-to-sale by 4 months, redesigned sales operations process and introduced sales management software and successfully introduced new Director for the Infonic Board by leveraging personal network. From January 2009 to May 2010 (1 year 5 months) Director of Marketing @ Within a 3-month consulting engagement collaborated directly with the CEO of this asset management reporting managed service company on marketing strategy and personally executed key initiatives achieving a dramatic increase in media/analyst coverage, customer activity and a competitive take-away win: designed and authored website and collateral, executed media and analyst outreach, and conceived and implemented Executive event that helped close new business From October 2009 to December 2009 (3 months) Vice President, Marketing & Alliances, Business Process Management @ Served 7 years on a 5-person Executive team that built a 50-employee Dutch provider of financial services data management solutions (3 US employees) into a 200 employee, 7-figure investment by Fidelity Ventures. Facilitated the entrée into the Microsoft solution space by overseeing the negotiation and acquisition of complementary software provider, TAP Solutions, winning 3 new clients within first 6 months. Built and managed a global, top-down, Balanced Scorecard operational management system that provided deep insight into operational efficiency and facilitated agile course correction. Managed a comprehensive global marketing strategy and world-wide team that consistently built company value, culminating in the 4X revenue sale. Established a global Alliance partnership program that resulted in critical relationships with multiple leading financial data providers. Entered into a strategic partnership with Accenture, creating an innovative financial data management utility that drove 6-figure revenue for Asset Control. Successfully defended a trademarked name, ACDEX, against unauthorized use by the a major European stock exchange. From August 2001 to August 2008 (7 years 1 month) Director, Global Financial Services Industry Marketing @ Recruited to open the market to financial services industry. Over 19 months, created rapid client base expansion and achieved 100+% revenue goals through focused vertical marketing go-to-market programs promoting eBusiness B2B Integration and Business Process Management (BPM) solutions and securing key alliance relationships. From January 2000 to July 2001 (1 year 7 months) Executive management Team and Vice President, e-Services Division @ Recruited to establish a product business that today remains the Company’s flagship front and mid-office software solution (EnterpriseFTX). Within 16 months, hired the development team; drove the product plan; marketed the solution, closed the first sale to the Union Bank of CA; and established a strategic alliance with Intuit. From October 1998 to January 2000 (1 year 4 months) Director, Financial Systems Integration Group @ Recruited and tasked with building the foundation for a $multi-million business in TIBCO’s guaranteed messaging technology by hiring and leading the integration team that first delivered TIBCO’s enterprise application integration (EAI) messaging middleware and trading technologies product, Enterprise Transaction Express (ETX), to Goldman Sachs and other clients. From May 1997 to October 1998 (1 year 6 months) Global Financial Services Industry Solutions Marketing Manager, and District Technical Manager @ Critical member of team that drove the rapid expansion from $57M revenue, to IPO, to $970M public company over 5 years by opening & winning the technical sale in 70% + of the financial services market. Personally closed over $31M revenue annually, managing a winning team of technical pre-sales staff that directly won multiple $multi-million competitive benchmark evaluations. Awarded international Technical Manager of the Year, 10 awards of significance, and 5-time President’s Club award. From May 1990 to April 1997 (7 years) Analyst/Architect - Fixed Income Research @ Automated the delivery of fixed income data to the trading floor, enabling a dramatic increase in trading volume From January 1987 to April 1990 (3 years 4 months)

MBA, 4.0 GPA @ Saint Peter's UniversityBS Sci. Computer Science @ University of Waikato Bridget Piraino is skilled in: Strategy, Start-ups, Product Marketing, Competitive Analysis, Management, Enterprise Software, Brand Awareness, Public Relations, Program Management, Product Management, Leadership, Business Process Improvement, Business Process, Analytics, Business Alliances