Marketing Communications Specialist @ Baxter International Inc.
Manager, Communications and Change Management @ Baxter International Inc.
Director Global Marketing Communications @ Baxter International Inc.
CREATIVE MARKETING STRATEGIST
I am a senior marketing leader known for my ability to listen well, quickly synthesize complex business problems and translate resultant knowledge into marketing solutions that simplify the complex and resonate with stakeholders. Recognized for innovative, out-of-the-box thinking, practical creativity, and a passion for delivering results for life science, medical device and drug development
CREATIVE MARKETING STRATEGIST
I am a senior marketing leader known for my ability to listen well, quickly synthesize complex business problems and translate resultant knowledge into marketing solutions that simplify the complex and resonate with stakeholders. Recognized for innovative, out-of-the-box thinking, practical creativity, and a passion for delivering results for life science, medical device and drug development organizations.
Specialties: Marketing Strategy, Branding, Positioning, New Product Development, Healthcare, Life Sciences, Medical Device, CRO
Vice President of Marketing @ From July 2015 to Present (6 months) Senior Director, Global Early Development Marketing @ Lead marketing strategy for global Early Development business, comprising Safety Assessment, Bioanalytical, Metabolism, Lead Optimization, BioPharmaceutical CMC Solutions and Research Products. Drive commercial strategy and execution for new service development initiatives, including market-opportunity assessment, competitive landscape, business case, client value proposition, and integrated creative platform to support promotional launch. From July 2011 to June 2015 (4 years) Senior Director, Global Marketing @ Led marketing strategy for global hemodialysis (HD) business, comprising HD machines, dialyzers, solutions and ancillaries. Delivered successful new product launch by leading cross-functional and cross-regional project teams and developing and executing comprehensive global positioning and branding strategy. From September 2009 to December 2010 (1 year 4 months) Director, Global Home Therapies Marketing @ Led New Product Development portfolio strategy for global solutions business. Collaborated with R&D on development of unique global solution platform that earned the team Corporate Technical Award for “Outstanding Innovation.” Developed and executed multi-faceted Life Cycle Management strategy to maintain dominant market share of Division’s premiere and high-margin specialty solution against threat of generic entrant. From July 2007 to September 2009 (2 years 3 months) Director, Global Marketing Communications @ Led Global and US branding strategy and promotional collateral development. Created and implemented Specialty Therapies Framework to drive consistent execution of integrated marketing strategy across 120 countries. In first year after implementation Division achieved 103% of sales goal and a nearly 7% increase in total patients, following more than three years of revenue decline. Named "Medical Marketer of the Year" by Medical Marketing Association. From July 2004 to July 2007 (3 years 1 month)
MBA, General Management @ Northwestern University - Kellogg School of Management From 2006 to 2008 Bachelor's degree, Journalism @ Marquette University Bridget Johnson is skilled in: Positioning, Product Development, Marketing Strategy, Healthcare, Cross-functional Team Leadership, Marketing, Management, Global Marketing, Product Launch, Medical Devices, Pharmaceutical Industry, Brand Management, Segmentation, Market Analysis, Commercialization
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