Experienced, entrepreneurial general manager and senior executive with a successful background in new venture formation, corporate strategy, organizational development and operational execution. Broad skill set encompassing conceptual and strategic sales and business development; strategy, new business and partnership development; financial and credit analysis; project management; direct marketing. Excellent team leadership, facilitation and presentation skills. Demonstrated ability to operate in an ambiguous environment, to define and execute against strategic objectives and achieve results with constrained resources. Specialties: new business development, client management, consultative sales, payments industry, negotiating and closing customer agreements, competitive intelligence, pricing and economic models.

CEO @ Zmags provides digital marketing and ecommerce professionals with rich media marketing platforms that enable the effortless creation and publishing of shoppable digital experiences which enhance user engagement and conversion. The Zmags Creator and Publicator platforms enable these experiences without the need to write a single line of code. Over 1,500 of today’s leading companies, including New York & Company, Nike, Neiman Marcus, Kate Spade, Pier 1 Imports, Ethan Allen, Ralph Lauren, Hugo Boss, Whole Foods, Audi and many more, trust Zmags to help them instantly connect with their customers in the moments that matter. The company is headquartered in Boston, Massachusetts, with offices in London and Copenhagen. For more information on Zmags, please visit http://www.zmags.com. Follow the company on LinkedIn at https://www.linkedin.com/company/zmags, on Facebook at https://www.facebook.com/zmags and on Twitter at @zmags. From December 2013 to Present (1 year 11 months) Greater Boston AreaPrincipal @ Consulting to both early and revenue stage companies and private equity clients on business development, sales and client management strategies for SaaS or payments-based technology companies. From September 2013 to January 2014 (5 months) United StatesEVP & Chief Operating Officer @ Recruited by the professional investors to restructure the business model for this digital headset provider to the QSR industry. Restructured customer acquisition strategy (secured Dunkin Donuts’ approval, distribution partners, created an inside sales group), refocused product development on higher margin hardware and SaaS-based products, introduced company favorable payment and equipment leasing programs. Secured $500K state funded low interest loan for new product development. From January 2013 to August 2013 (8 months) Portland, Maine AreaVice President, Sales & Business Development @ This top tier venture and private equity funded SaaS e-commerce company is revolutionizing how leading retailers, businesses and consumers securely send and receive prepaid digital currency such as: gift cards, incentives, rewards and warranty claims. Retail customers include: The Home Depot, Starbucks, Best Buy, Walmart, Gap brands, Williams-Sonoma brands, Brinker International, CVS/Pharmacy, TJX, Groupon, Dell, Staples and nearly 300 other brands. Multiple senior leadership roles (VP Sales & Business Development, Strategy, Business Solutions) during tenure, including strategy, sales and business development, and developing new business lines. Sales efforts include selling solutions to and then negotiating and closing partner agreements with many of the US' top 300 retailers. Business development activities include securing partner agreements with channel, technical, and financial partners, including top 3 processors, three of the top 10 financial institutions, and multiple channel partners, emerging start-ups and others. While at CashStar, also successfully started 2 new lines of business focused in the B2B space, securing both retailer and buyer lighthouse agreements. From September 2009 to January 2013 (3 years 5 months) Portland MEPrincipal @ Founder and Principal in this boutique management consulting firm. Clients included: • CashStar, Inc. as it moved beyond start-up phase into revenue generation. Built the financial model that successfully secured $5.0 million in capital and successfully led the contract and pricing negotiations with The Home Depot, Inc. • MXT Card Services, LLC -- a privately held, pre-revenue stage, affinity credit card program marketing and management company. Advised the C-level team in one highly specific area during its $105 million private equity round. My work led to a term sheet from a top tier private equity firm. • Circle Point Solutions, Inc. -- (www.certify.com) provides a SaaS-based expense management solution for small to midsize companies. Advised the company on two prospective channel partners. From May 2009 to September 2009 (5 months) Vice President Business Development, Sales & Service @ REZ-1 provides software solutions and services to the intermodal transportation industry. Typically, their customers and users include the Class I railroads, top 20 steamship companies and intermodal marketing companies (IMCs). Re-focused sales efforts for better effect, created and implemented the Client Relations Manager role and quarterly business reviews for the top clients. Implemented multiple sales training and tools. From August 2008 to May 2009 (10 months) Consultant @ I consulted part-time to CashStar during its start-up phase; and focused on discovering alternative financial models and early stage business development. From July 2008 to August 2008 (2 months) General Manager, Construction Services @ • Led the development of an information and payments solution for the building materials/construction industries. • Personally led the acquisition of profitable, multi-year agreements with key “Lighthouse” customers and channel partners. o Secured commitments from (i) North America’s largest plumbing/building materials distributor with annual sales of ~$17.0B across 2,000 locations; (ii) a leading lumber dealer cooperative with 355 members representing ~$6.0B in retail sales; (iii) a leading US manufacturer of compact industrial, construction and agri-business equipment with 565+ independent dealers and more than $1.0B in annual sales and (iv) a McGraw-Hill Top 250 ranked US commercial contractor. From August 2007 to July 2008 (1 year) General Manager, Canadian Market Development @ • Developed the business plan, economic model and market entry strategy. Executed on the strategy by articulating a strong value proposition for multiple stakeholders in a difficult economic environment. This approach resulted in WXS securing four beachhead commitments from key leasing partner and regional fuel merchants. Member of the management team. • Developed the business and financial plan to secure required state, federal and international regulatory approvals to establish new Canadian banking entity. Final approval for Wright Express Canada, Ltd. secured November 2006. From January 2006 to August 2007 (1 year 8 months) Founder, CEO, President @ Founder, CEO and President of BlueTarp Financial, Inc., a leading provider of financial and credit services in the building materials industry. Secured more than $21M in venture capital financing and led the company from concept through validation of the value proposition, technology, credit adjudication and economic models. Developed and executed the market entry strategy -- and led the company through its early growth and revenue generating stages. Now 15 years old, the company still leads the market. From June 1998 to July 2005 (7 years 2 months) Senior Corporate Financial Analyst @ Financial underwriter and analyst for more than 100 companies with diverse credit facilities ranging from $500,000 to $50MM From January 1998 to August 1999 (1 year 8 months)

MBA @ University of Pittsburgh - Joseph M. Katz Graduate School of Business From 1995 to 1997 BA, English @ Colby College From 1985 to 1989 Brian Rigney is skilled in: New Business Development, Market Entry, Product Management, E-commerce, Payment Systems, Executive Management, Sales Management, Key Account Management, Start-ups, Managing Start-ups, Business Development, Business Strategy, Pricing Strategy, Strategic Partnerships, Strategy, Strategic Planning, Marketing Strategy, B2B, Product Development, Cross-functional Team..., Sales, Sales Process, Leadership, Solution Selling, SaaS, Management, Direct Marketing, Business Planning, Marketing, Entrepreneurship, Mobile Devices, Program Management, Team Leadership, Negotiation, Pricing, Consulting, Competitive Analysis, Go-to-market Strategy, Mobile Payments, Finance, Management Consulting