Brian Krause is Vice President of Global Marketing and Communications at Molex Incorporated. Mr. Krause manages the Molex global brand, sales enablement & lead generation, sales planning and the global commercialization and promotion of Molex products, technologies, capabilities and services. Recently named by BtoB Magazine as one of the top digital marketers, Mr. Krause has dedicated his career to define programs that demonstrate innovation, support customer needs, and drive long-term sales. During his career at Molex, Mr. Krause has held several positions including sales, product management, emerging market development and global marketing and communications. Mr. Krause is a frequent speaker on B2B social media and global B2B marketing strategies.
Vice President of Global Marketing and Communications @ Brian Krause is Vice President of Global Marketing and Communications at Molex Incorporated. Brian is responsible for the Molex Brand, Molex's online properties including the Molex Web site, the Molex Blog site and all Molex’s Social Media sites around the world. In addition he has responsibility for Molex’s “go-to-market” strategies including Advertising, Public Relations, Integrated Campaigns, the Marketing Automation Process as well as the overall Commercialization and Promotion of Molex's products globally. In 2012 Brian was named a BtoB Top Digital Marketer. From 2006 to Present (9 years) Director of Marketing for Americas Region @ •Responsible for Marcom, Import/Export Operations, Import Marketing, and Industry Marketing
•Established Product Marketing & Channel Management for the entire Americas region
•Implemented the Demand Creation Market Development process in the Industry Marketing group to help penetrate new markets like Medical & Military
•Established the Customs Group and the Logistics group in Bolingbrook which has driven significant savings and cost avoidance for the region
•Import was one of the few business units to actually meet budget for revenue and profit in FY05
•Drove Brand Awareness study From 2003 to 2006 (3 years) Director of Marketing – Computer Products Division @ •Brought Datacomm & Commercial Division Marketing groups together
•Established the Product Management and New Product Marketing groups
•Established Product Marketing and Channel Management functions From 2001 to 2003 (2 years) Director of Import/Export Operations, Americas @ •Combined our Import/Export Marketing, Import/Export Operations, and Sample Department
•Moved warehouse from Walnut to Bolingbrook
•Lead Bolingbrook “go live” in SAP
•Achieved peak billings of $146M From 1997 to 2001 (4 years) Various Industry and Product Marketing positions – Datacomm @ •Held various Industry Marketing and Product Marketing positions
•Focused on growing accounts like Apple, Compaq, DEC and Tandy and many others
•Received (2) Marketing Excellence Awards for achieving revenue and profit growth at Apple and Compaq
•Designed in products like SIMM, DIMM, EBBI and LFH
*Achieved over $50M in growth From 1986 to 2000 (14 years)
Master of Business Administration (MBA) @ Benedictine University From 2008 to 2010 Bachelors of Arts in Management @ Benedictine University From 1976 to 1980 Master of Business Administration (MBA) @ Benedictine University Brian Krause is skilled in: Product Marketing, Product Management, BtoB Marketing, Marketing and Communications, Lead Generation, Social Media Marketing, Integrated Marketing, Marketing, Advertising, New Business Development, Market Planning, B2B, Global Marketing, Demand Generation, Strategic Planning
Websites:
http://www.molex.com,
http://www.youtube.com/molexconnectors,
http://twitter.com/MolexConnectors