Twitter @driven2win Instagram @driven2winit Executive-level sports nutrition and wellness retail brand strategist and MBA with 18 years of marketing and merchandising experience at world-leading organizations. Successfully lead major consumer packaged goods categories in developing strategic brand plans, new product launches, multi-channel promotions, and dynamic retail initiatives that enhance market share. An inspiring manager, nurturing people-developer, and strong cross-functional team leader with ultimate goal of creating powerfully disruptive, billion-dollar lifestyle brands. Specialties: * Brand Development and Strategy * New Product Launches * Merchandising and Product Positioning * Concept Development * Consumer Insights * Pricing and Promotion Strategy * Retail Selling Strategies * Consumer Engagement * Test Marketing * Packaging Development and Execution * Leadership and Team Skills

Chief Marketing Officer @ From July 2015 to Present (6 months) Ontario, CanadaExecutive-Level Sports Nutrition & Wellness Brand Strategist @ From January 2015 to Present (1 year) Greater Pittsburgh AreaSenior Vice President of Retail and Brand Strategy @ From February 2015 to June 2015 (5 months) Senior Vice President of Merchandising @ From March 2014 to December 2014 (10 months) Vice President, Sports Nutrition @ From July 2011 to March 2014 (2 years 9 months) Senior Director of Merchandising, Sports Nutrition @ From April 2008 to July 2011 (3 years 4 months) Brand Director, Sports Nutrition @ From January 2006 to April 2008 (2 years 4 months) Director, Sales and Marketing @ From September 2004 to January 2006 (1 year 5 months) Buyer @ From September 2002 to August 2004 (2 years) Associate Brand Manager @ From June 2001 to August 2002 (1 year 3 months) Licensing and Merchandising Coordinator @ From August 1998 to June 2001 (2 years 11 months)

M.B.A. @ University of Pittsburgh - Joseph M. Katz Graduate School of Business From 1998 to 2001 B.S. @ California University of Pennsylvania From 1995 to 1997 A.A. @ New Mexico Military Institute From 1993 to 1995 Grove City High School From 1989 to 1993 Brian Cavanaugh is skilled in: Pricing Strategy, Product Development, Concept Development, Positioning, Customer Insight, Retail, Merchandising, Packaging, Private Label, Account Management, B2B, Advertising, Consumer Products, Customer Satisfaction, Direct Marketing