Client Strategy Director at Initiative
Los Angeles, California
Client Strategy Director
March 2015 to Present
Greater Los Angeles Area
Group Strategy Director
July 2014 to March 2015
VP, Strategy Director
July 2013 to July 2014
San Francisco Bay Area
ZenithOptimedia Group I The ROI Agency
VP, Associate Media Director
July 2012 to July 2013
Associate Media Director
April 2011 to July 2012
Greater New York City Area
Starcom MediaVest Group
Client Business Manager
June 2007 to May 2011
2005 to 2007
April 2004 to June 2005
What company does Brett Covell work for?
Brett Covell works for Initiative
What is Brett Covell's role at Initiative?
Brett Covell is Client Strategy Director
What industry does Brett Covell work in?
Brett Covell works in the Marketing and Advertising industry.
Experienced media professional for over 10 years. Driven to expand my knowledge and experience I have worked across a diverse range of clients, overseeing strategic direction and relationship service for clients across a range of sectors including Entertainment, FMCG (CPG), Insurance, Pet Care, Travel & Finance. Now based in LA for Initiative (with previous experience in Sydney, New York & San Francisco) I am responsible for the strategic direction and account management of well known national clients.I also contribute to new business and other internal initiatives. I strive to lead and shape the direction of an agency that constantly challenges all by producing amazing work that ultimately delivers for the client. Specialties: Strategic planning, client & supplier relationship management.Client Strategy Director @ From March 2015 to Present (10 months) Greater Los Angeles AreaGroup Strategy Director @ From July 2014 to March 2015 (9 months) VP, Strategy Director @ From July 2013 to July 2014 (1 year 1 month) San Francisco Bay AreaVP, Associate Media Director @ From July 2012 to July 2013 (1 year 1 month) Associate Media Director @ From April 2011 to July 2012 (1 year 4 months) Greater New York City AreaClient Business Manager @ Manage and lead a team who's client roster includes leading advertisers in FMCG, Airlines & Finance. My daily responsibilities include developing strategic implementation plans both short and long term as well mange my team and client relationships. From June 2007 to May 2011 (4 years) Account Exec @ Planning and implementation of media strategies From 2005 to 2007 (2 years) Media Executive @ Implemented, optimized and managed digital campaigns From April 2004 to June 2005 (1 year 3 months) BA, Business @ University of Technology Sydney From 2001 to 2004 Brett Covell is skilled in: Advertising, Digital Marketing, Media Planning, Strategic Planning, New Media, Digital Media, Interactive TV, Youth Marketing, Branded Content, Multi-channel Marketing, Strategic Communications, Account Management, Creative Direction
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 6 month(s)
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