Master of Business Administration (MBA) @
Indiana University - Kelley School of Business
Director of Product Development @ Organizational leader of the product creation and product implementation groups for all 12 market verticals. From March 2015 to Present (10 months) Senior Brand Manager @ Led the Republic Services brand, insights, and marketing groups From October 2013 to March 2015 (1 year 6 months) Brand Marketing Leader - Amana Brand and
Director of Product Development @ Organizational leader of the product creation and product implementation groups for all 12 market verticals. From March 2015 to Present (10 months) Senior Brand Manager @ Led the Republic Services brand, insights, and marketing groups From October 2013 to March 2015 (1 year 6 months) Brand Marketing Leader - Amana Brand and Alliances @ -Direct all brand planning, media buys, creative development and product strategy for Amana and all Whirlpool Corp value brands.
-Develop and utilize marketing alliances with P&G, Unilever, and Nestle to create added value across all brands within partnering organizations.
-Manage a direct staff in charge of In-Store advertising, product development and social strategy From May 2012 to October 2013 (1 year 6 months) Indianapolis, Indiana AreaNew Product Brand Manager - KitchenAid @ • Manage all KitchenAid Brand major appliances through consumer research, development, messaging, go to market and promotional strategies
• Grew KitchenAid market share 1.1% YOY with increased net revenue of $72 million
• Increased share of KitchenAid dishwashers from 5.8% to 8.0% with a new product launch and new marketing campaign achieving record historic share in 2011
• Lead a cross-functional marketing team of 2 assistant brand managers directing B2B and B2C marketing activities
• Manage 4 agency partners developing television and print advertising, OLA, SEM, consumer and training assets
• Merchandise the Latin American and Middle Eastern market to drive expansion of the brand into newly developing premium markets
• Create and manage KitchenAid go to market policies to drive profit margin across all KitchenAid Brand Majors From August 2010 to May 2012 (1 year 10 months) Marketing Manager - Training for KitchenAid and Jenn-Air @ Managed two design agencies and one digital animation firm.
Developed all marketing training materials including print, digital, and video for KitchenAid and Jenn-Air Brands.
Created Kitchenatomy, a new virtual kitchen format that allows consumers and trade partners to view life like product in a virtual format with over 26,000 downloads.
Designed a road show and live studio training for over 4000 people
Drove a 3% market share increase on the KitchenAid dishwasher line.
Managed a 1 million dollar creative development budget along with a 2 million dollar production budget.
Developed a new online sales training certification program and brand resource website
Create Brand Messaging and fighter messages for KitchenAid and Jenn-Air through claim development and focus group feedback. From June 2009 to July 2010 (1 year 2 months) Field Brand Trainer @ Responsible for all appliance sales training in the North Carolina, South Carolina, and Georgia area.
Conducted training presentations to groups of up to 350 people
Developed creative and interactive methods to present sales training information
Mentored new sales representatives in product knowledge, job execution and training ideas From April 2008 to June 2009 (1 year 3 months) Market Brand Representative @ Drove sales of Whirlpool products within New Jersey/ Manhattan territory
Managed national accounts
Generated increased sales per storefront by over 25%
Gathered and reported customer and competitive intelligence from territory sales force
Prioritized schedule to maximize sales calls and exceed monthly requirements for assisted selling and training goals From August 2006 to April 2008 (1 year 9 months) Strategic Marketing Analyst Internship @ Developed feasibility reports for Pulte Corporate to assess new development opportunities
Conducted focus group and survey research to enhance future communities recreation and shared common areas
Designed mapping of Pulte past, present, and future communities using GIS mapping solutions From May 2005 to February 2006 (10 months)
Master of Business Administration (MBA) @ Indiana University - Kelley School of Business From 2012 to 2015 Marketing, International Business @ Arizona State University, W. P. Carey School of Business From 2002 to 2006 Brett Beitzel is skilled in: Brand Management, Marketing Strategy, Cross-functional Team Leadership, Competitive Analysis, Product Marketing, Product Launch, Market Research, Product Development, Marketing Research, Market Planning, Customer Insight, Marketing, Sales Operations, Product Management, B2B
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