Creative leader in product marketing with the ability to develop strategies to identify and improve brand positioning to increase the profitability of products within the market place.
When developing and executing your strategy, it’s vital that you be specific with your direction. The right message can determine the success of your company's image and bottom line. You need an individual you can trust to work independently and efficiently. One who can manage a project from concept to completion across all media platforms utilizing the necessary tools to succeed in today’s market place. You need a person who has the analytical ability to determine the effectiveness of the message and the creative capacity to ensure the correct brand image is supported throughout the entire process.
As a team player, I bring to you a unique skill set of both marketing and creative proficiency. I hold a Bachelors degree in Graphic Design & Advertising with a second Bachelors in Speech Communication with a concentration in business and history.
MARCOM Specialist @ Serving as the MARCOM Specialist, it is vital to distribute essential information through multiple mediums whereby maintaining the brand to create a stable perception in attracting and sustaining repeat business. As a member of the BAND-IT IDEX Corporation team, a global brand positioning approach was developed in order to communicate a unified messge from internal operations to the identified target market.
• Work directly with the sales team to develop and implement strategic marketing materials for product launches and positioning within the global market place.
• Coordinate and manage over 30 trade shows annually on a globally scale.
• Managed all promotional items, graphic projects for trade shows, sell sheets, catalogs, videos and public releases.
• Developed a video library for internal and external opportunities. From February 2012 to Present (3 years 11 months) Marketing/Brand Specialist @ As a player within the B2B general merchandise arena, a stylistic approach was developed for the marketing mix to better position specific brands within the market place. Developed and monitored the media plan, mix, budget, and outlets to ensure all communications were accurate, clear and complete.
• Managed all brand licenses: Pennzoil, General Mills, Tapout Eyewear, Brut and Cutex. Product submissions to licensor and attorneys (when applicable), forecast profitability and negotiate license terms & conditions.
• Created and implemented a media strategy to improve sales across all brands within the convenience and grocery store market place.
• Attended various trade shows throughout the country. CES, ASD, NACDS, NACS, Int’l License, Pac West and more.
• House Brands: Envy Eyewear, Sun Classics Eyewear, Handy Solutions, Salute, Hottips, Glove Crafter, Write Solutions, Auto Solutions, Impress, Oral Care, Casual Cook & Cookeez. From June 2010 to January 2012 (1 year 8 months) Greater Denver AreaSupervisor @ Improved company morale by implementing marketing strategies to increase sales through print and online media and addressing working issues to increase productivity.
• Supplied communications to painting crews and was builder’s point of contact. • Work directly with interior designers and home owners to create interior painting and faux themes. • Designed company website, brand identity and implemented marketing strategies to increase company’s visibility within the custom housing market throughout Colorado.
• Implemented print and online material to increase sales through effective advertising with Tom Martino’s radio program and website. From April 2004 to January 2010 (5 years 10 months) Graphic Designer @ From 2003 to 2005 (2 years) Graphic Designer @ Completely developed an in-house creative department and integrated the company's marketing program through direct and indirect advertising that assisted in the company’s annual monetary and product growth three straight years! • Assisted in the company’s nationwide branding process. • Responsible for the overall development and printing of all marketing material and
trade show design. • Responsible for all press checks, software updates and licenses, hardware, photography equipment and data file back up. • Maintained all vender and customer relations pertaining to co-op advertising.
• Improved company’s client awareness by developing a national employee
newsletter. From January 2000 to September 2003 (3 years 9 months) Graphic Designer @ Assisted in the creation of the company's identity and sales collateral that included the use of four-color brochures. Responsible for the development and maintenance of all production files including but not limited to:
• Collected photographs from photographers throughout the country on specific locations to create informed and accurate brochures for print and online usage.
• Effectively communicated the company’s brand image through design, advertising, marketing and media relations. From June 1999 to December 1999 (7 months)
the Degree of Bachelors of Arts, Graphic Design & Advertising @ Rocky Mountain College of Art & Design From 1998 to 1999 Bachelors, Communications @ Colorado State University From 1992 to 1997 the Degree of Associate, Arts @ Long Beach City College From 1989 to 1991 Brent Paine is skilled in: Advertising, Online Marketing, Trade Shows, Photography, Budgeting, Writing, Brand Development, Graphic Design, Social Media Marketing, Creative Direction, Email Marketing, Direct Mail, Adobe Creative Suite, Promotions, Creative Development