Business leader and marketing executive with over 15 years of experience managing iconic brands and P&L’s with over $1.5 billion in sales across 24 consumer and business segments. Track record of implementing growth strategies to turnaround struggling businesses to achieve record sales and profits. Extensive innovation background utilizing consumer insights to deliver over $400 million of base and expansive new products to the market behind integrated marketing plans. Specialties: Brand Management Strategic Planning P&L Management New Product Ideation, Development, and Commercialization Product Roadmaps Brand Positioning Advertising Digital Marketing Coaching and Developing Talent Cross Functional Team Leadership Media Strategy & Planning Customer Relationships Category Management Consumer and Shopper Insights Social Media Sponsorships

Vice President, Marketing & Product Management @ Char-Broil is a consumer lifestyle brand and leader in the outdoor cooking category. Responsible for leading global product innovation, base businesses, marketing strategies, and executional plans. From 2015 to Present (less than a year) Columbus, Georgia AreaVice President of Marketing @ The first global VP of Marketing in company’s history, member of Executive team, 16 employees in Product Management, Marketing Services, and Channel Management, P&L’s on 6 segments including consumer and OEM products, new product strategies, advertising, promotions, merchandising, and digital marketing. From 2012 to 2014 (2 years) Portland, Oregon AreaMarketing Director - Home Cleaning @ Responsible for developing and driving strategic initiatives, 11 employees, Scrubbing Bubbles and Drano P&L’s on 4 segments with several hundred million dollars in sales, developed new product pipeline, advertising, online marketing, and trade communications. From 2009 to 2012 (3 years) Marketing Director - Pest Control @ Responsible for 5 employees, Raid P&L’s on 9 segments, new product roadmaps, 5 year business growth strategy, General and Hispanic advertising. From 2006 to 2009 (3 years) Senior Brand Manager - Raid @ Responsible for P&L's of Raid Crawling Insect and Wasp & Hornet businesses across 4 product segments, new product funnel, New Hire Training Program, and led "Healthy Children, Healthy Homes" social equity program. From 2004 to 2006 (2 years) Brand Manager/Associate Brand Manager - Glade @ Responsible for the P&L's of the Glade Aerosol and Carpet & Room businesses, new product funnel, and managed Glade fragrance/packaging development and commercialization. From 2000 to 2004 (4 years) Assistant Brand Manager - New Products @ Executed Retail POS materials and print ads for the test market launch of the Accord Electronic Smoking System and developed second generation electronic designs. From 1998 to 2000 (2 years) Management Development Program Associate @ Rotated through four different functional areas: Brand Marketing, Finance, New Business Development and Commercial Development. From 1996 to 1998 (2 years)

MBA @ New York University - Leonard N. Stern School of Business From 1994 to 1996 BBA @ University of Wisconsin-Madison From 1987 to 1991 Brendan Anderson is skilled in: Consumer Insights, Shopper Marketing, Brand Equity, Advertising, P&L Management, Launch Of New Products, People Management, Online Marketing, New Product Ideation, Hispanic Marketing, Consumer Goods Marketing, Trade Marketing, Marketing Strategy, Marketing ROI, Social Media