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Brandon Elliott

Senior Director Of Technology

Vice President of Technology at Leafly

Austin, Texas Area

Section title

Brandon Elliott's Email Addresses & Phone Numbers

Brandon Elliott's Work Experience


Senior Director Of Technology

2017 to 2018

San Antonio, Texas Area

Amplifi Commerce

Managing Director, Technology

2012 to 2013

Dallas/Fort Worth Area


Head of Engineering

2018 to 2019

Austin, Texas

Brandon Elliott's Education

Lamar University

Management Information Systems, Business

The University of Texas at Austin - Red McCombs School of Business

Texas Executive Education: Advocacy, Influence, and Power

About Brandon Elliott's Current Company


Responsible for customer facing web and mobile eCommerce applications. Gradually evolving the technology stack to micro-services for scalability.

About Brandon Elliott

📖 Summary

Senior Director Of Technology @ H-E-B Responsible for customer facing web and mobile eCommerce applications. Gradually evolving the technology stack to micro-services for scalability. From 2017 to 2018 (1 year) San Antonio, Texas AreaManaging Director, Technology @ Amplifi Commerce Magento Practice Lead. Directed and oversaw Amplifi's strategic and long-range (Magento) e-commerce goals. Assisted in planning and building out the managed services offering for the practice. Managed and mentored project management (PM), quality assurance (QA), technical architects (TA), and developers. Worked with sales to educate prospective clients. From 2012 to 2013 (1 year) Dallas/Fort Worth AreaHead of Engineering @ Spreetail Responsible for technical strategy and building the product. Hired 32 contractors to start work immediately on a large scale eCommerce site build. And proceeded to hire 28 engineers within 8 months.Created a flat organizational structure with both vertical (feature team) and horizontal (specializations) which received positive 360 feedback.Organized into feature teams ("squads") to operate as autonomously as possible with mixed skillsets (product, front-end/back-end/full-stack engineers, qa, and devops as needed for the team objectives).Launched a large scale custom Node.js + React based, PCI-compliance eCommerce website in 4 monthsSee the team's Medium page, an interview with Built In Austin, and "Spreetail cuts more than 100 positions, most from Austin office" linked below. From 2018 to 2019 (1 year) Austin, TexasVice President, Technology @ Amplifi Commerce Strategic Consulting. Responsibilities for global architect and development teams with a focus on emerging and established mid-market brands. Directed and managed IT plans, schedules and policies to support client goals and objectives.Responsible for IT support and infrastructure to support solutions. Focused on using best of breed open source technologies, such as Magento and Wordpress, in conjunction with mature proprietary platforms, such as Microsoft Dynamics, Epicore, and SAP, as well as Cheetahmail, Listrak, Cybersource, PayPal and others to deliver cost effective, efficient, and rapid solutions. From 2013 to 2014 (1 year) Dallas/Fort Worth AreaTechnical Architect @ Lyons Consulting Group Acted as sales engineer and technical team lead for Magento projects. Worked on various challenges, including architectural performance improvements to sustain sites with > 1 millions skus. Performed Magento code reviews. From 2012 to 2012 (less than a year) Dallas/Fort Worth AreaSenior Project Manager @ Lyons Consulting Group Technically oriented project manager. Bridged the gap between the client and the technology team. Took ownership (captain) of project profitability, staffing, and client satisfaction. Worked in an architectural capacity as needed. Integrated Magento to various API's including Microsoft Dynamics AX ERP, custom Gearman API's, Exact Target, Google Analytics, and many more.Sample of brands:• Sole Society• Zeal Optics (Maui Jim)• RootAxcess• Holts Cigar• (Zenya, Inc)• Toolbarn From 2011 to 2012 (1 year) Greater Chicago AreaDirector of eCommerce @ Conn's HomePlus Revitalized and lead the eCommerce division. Responsibilities included revenue attainment, marketing, distribution, drop-shipping assortment, as well as P&L responsibilities. Responsible for roughly a million dollar eMarketing budget.Increased direct annual sales by more than 400% over three years. Improved sales conversion rate by 280% over two years. Improved the perception of brick and mortar vs online by creating an in-store influence model for retail associates.The eCommerce division influenced $28.8 million+ annually in brick and mortar sales. Carefully rebuilt, continuously A/B tested, and constantly improved the credit application process. At peak, the credit application process enjoyed a 48% completion rate, worth $108 million annually.Painstakingly re-platformed and built out teams to support the business, including on-shore, near-shore, off-shore team members. From 2007 to 2011 (4 years) Houston, Texas AreaInformation Technology Specialist (Various) @ Conn's HomePlus Eight years experience working with executive steering committees and technology leadership. Re-defined success criteria based on customer satisfaction scores. Worked closely with division heads, and augmented development, hands on, to provide more modern functionality, such as moving dial-up credit systems transacting over $1 billion annually to real-time encrypted communication with Equifax, Experian, and Transunion running directly on mid-range IBM i5 (AS/400) systems.Demonstrated passion for cost effectively improving efficiencies using a mixture of proprietary, open-source, and custom built software and hardware solutions. This included projects such as creating and implementing backup WAN connectivity for over 80 retail and warehouse locations, which would often go offline with severe weather, accidents, or utility company mistakes.Architected and co-developed a payment gateway for an IBM i5 based system in Java and RPG which processed in excess of $100 million in payments annually. From 2001 to 2007 (6 years) Houston, Texas AreaVice President Of Technology @ Leafly Austin, Texas AreaCTO, Digital @ Rackspace Responsible for the strategic direction of Managed Applications at Rackspace, operating on the worlds leading clouds; including AWS, Azure, VMware, Hyper-V, and OpenStack. Customer's included some of the worlds leading b2b and b2c brands, including Yeti, Alex and Ani, Kendra Scott, and Eddie Bauer. Worked with 9 out of the top 10 leading digital agencies.Responsible for aligning Rackspace solutions to the business requirements of strategically-valuable customers and prospects, and bringing grassroots market intelligence back to Rackspace to help craft specialist practice area strategies and to focus product development on customers’ business needs. Focus areas: SAP Hybris, Oracle ATG, Magento, Adobe Experience Manager, and Sitecore. From 2014 to 2017 (3 years) San Antonio, Texas AreaSenior Computer Technician @ The Computer Shack Managed a local computer store. Wrote procedures and guidelines for store technicians. Responsible for building thousands of computers, architecting and implementing networks, computer repair and sales. Contracted for local government, private, and public sectors. From 1997 to 2000 (3 years) Beaumont/Port Arthur, Texas Area

Brandon Elliott’s Personal Email Address, Business Email, and Phone Number

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Frequently Asked Questions about Brandon Elliott

What company does Brandon Elliott work for?

Brandon Elliott works for H-E-B

What is Brandon Elliott's role at H-E-B?

Brandon Elliott is Senior Director Of Technology

What is Brandon Elliott's personal email address?

Brandon Elliott's personal email address is b****[email protected]

What is Brandon Elliott's business email address?

Brandon Elliott's business email addresses are not available

What is Brandon Elliott's Phone Number?

Brandon Elliott's phone (214) ***-*330

What industry does Brandon Elliott work in?

Brandon Elliott works in the Retail industry.

Who are Brandon Elliott's colleagues?

Brandon Elliott's colleagues are Victoria Potruch, William Fuller, Barry Doyle, Kalin Wood, Steve Rokitka, Rae Lland, Arce Caban, Samuel Martin, jamie miller, and Kevin Walorski

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In a nutshell

Brandon Elliott's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 2 month(s)

Brandon Elliott's Willingness to Change Jobs



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