Internet technology executive with a proven track record of building and leading Services, Operations, Sales, Engineering, and People organizations which drive revenue growth for both technology start-ups and Fortune 500 companies. Broad enterprise software experience with a passion for building winning teams from scratch.
Chief People Officer @ Leading the People organization at AppNexus, responsible for attracting, engaging, and developing AppNexians to make AppNexus the best company to work for on the planet. From December 2014 to Present (11 months) Greater New York City AreaSenior Vice President, Global Services @ Building and leading the consulting, pre-sales, training, support, and audit teams which comprise our Global Services organization. From March 2010 to Present (5 years 8 months) New York, New YorkSolution Director, Business Service Automation, EMEA @ Joined HP when it acquired Opsware, the market leader in data center automation, for $1.6B. Led product marketing and business development activity for the newly formed Business Service Automation software unit for Europe, Middle East, and Africa.
• Liaised with global product marketing team in development of marketing assets, field training content, price models, and operational process
• Advised HP Software country managers on best practice go-to-market strategies, resulting in 73% year over year revenue growth; achieving 125% of revenue target in focal markets
• Led the design and delivery of Field Marketing activities such as “The Automation Wave,” sales training for 300+ resources
• Developed customer facing deck for the Business Service Automation solution, used globally
• Designed the go-to-market strategy for the Self Service Portal Framework, a cloud offering
• Co-authored the BSA Pricing Enablement Guide, rolled-out globally
• Invented the “Automation Transformation Experience Workshop,” which enables customers to define their data center automation maturity level and future roadmap. The workshop was adopted globally
• Highly sought-after resource for customer meetings and conferences; presenting in over 20 countries From November 2007 to March 2010 (2 years 5 months) Site Executive, Cluj, Romania R&D Office @ Launched, from the ground up, Opsware’s first off-shore R&D center, developing all operational processes and building a team of software and technical support engineers for data center automation software
• Designed and managed recruiting process to scale team of highly talented engineers from zero to 35 in 12 months
• Liaised with HR, legal, finance, and facilities to maintain compliance with corporate and country requirements
• Coordinated with US engineering leads to define staffing and technical deliverable requirements From February 2007 to November 2007 (10 months) Global Services Operations Director | Education Services Director @ Leveraging strong relationships with Finance, HR, Legal, and Sales organizations, built from the ground up the operational process, methodology, and tool-kits used by the Global Services and Education Services business units
• Directed effort to define professional service portfolio; creating pricing model, scope of work library, and sales proposal templates
• Developed best-practice, full-lifecycle project management tool-kit for all product lines
• Defined and managed key performance index reporting model, including the global services forecast
• Led the JD Power Customer Satisfaction Survey project
• Coached 15 services managers in managing their Project P&Ls, forecasting their revenue, and general problem resolution
• Scaled Education Services group from nearly zero revenue to $1M annual revenue, while managing the most profitable P&L in Global Services. Hired and managed team of five world-class Technical Instructors
• Successfully led vendor selection and deployment of business software solutions (e.g. Professional Services Automation System, Learning Management System, Knowledge Base, Field Content Portal) From August 2004 to February 2007 (2 years 7 months) Adjunct Professor @ Taught Masters- and Bachelors-level courses: Technology and Public Administration; Non-Profit Data Management; Communication and Organization; Overcoming the Digital Divide From June 2002 to May 2005 (3 years) Atlantic Director @ Joined ACS, a Fortune 500 business process and IT services provider, when it acquired Peter Martin Associates, a boutique provider of case management and eligibility screening software. Managed sales and services teams in Atlantic region, with overall P&L responsibility
• Led all product marketing activities: developing new sales collateral, creating email marketing campaigns, organizing conferences, and managing customer advisory boards
• Managed sales campaigns, lead product presentations, and gathered client requirements while successfully closing strategically important new accounts
• Directed engagement managers in problem solving, project planning, and client management
• Negotiated contracts and SOWs with new accounts From November 2002 to October 2004 (2 years) Managing Director @ Managed sales and services team for CitySoft, a social venture enterprise providing Internet solutions; launched project responsible for transforming CitySoft from a custom development provider to a SaaS provider
• Grew office from three employees to 25, and from zero revenue to $2 million per year
• Trained project managers in methodology for project control, requirements definition, specification preparation, quality assurance, and deployment of Web-based systems
• Negotiated contracts and SOWs with new accounts
• Managed and trained sales team; developed corporate sales proposal templates and marketing material From November 1999 to November 2002 (3 years 1 month) Greater New York City Area
MPAff, Master of Public Affairs @ The University of Texas at Austin - The LBJ School of Public Affairs From 1997 to 1999 BA, High Honors, History @ Rutgers University-New Brunswick From 1992 to 1995 Brandon Atkinson is skilled in: Ad Exchanges, Business Development, Training, Team Building, Salesforce.com, CRM, Product Management, Start-ups, Strategic Partnerships, Account Management, Online Advertising, Entrepreneurship, Project Management
Websites:
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