Vice President, Strategic Partnerships & Marketing @ Spa Finder
Vice President, Sales - GTA North America @ Travelport
BACHELOR OF ARTS, Double Major in Economics & Political Science @
University of North Carolina at Chapel Hill
Senior sales and marketing professional with 15 years of experience in consultative selling, strategic planning, relationship management, web technologies and domestic and international business development. Specialist in online sales, distribution channel management and technology solution selling to C-level executives. Proven record of managing sales teams, growing sales pipeline, successfully negotiating contacts, pricing and closing, in start-up and
Senior sales and marketing professional with 15 years of experience in consultative selling, strategic planning, relationship management, web technologies and domestic and international business development. Specialist in online sales, distribution channel management and technology solution selling to C-level executives. Proven record of managing sales teams, growing sales pipeline, successfully negotiating contacts, pricing and closing, in start-up and more structured corporate environments. Exceptional communicator and team motivator.
Specialties:Sales, Business Development, Relationship Management, Multi-Channel Distribution, Web Technologies, Online Marketing, Leisure Travel, Product Marketing
Director, TMC Americas - Expedia Affiliate Network @ Expedia Affiliate Network (EAN) is a rapidly growing, billion dollar business providing hotel-booking solutions to travel sites and strategic partners. EAN is an entrepreneurial start-up inside the world's biggest travel company, Expedia, creating tools and technology to help millions of travelers find the perfect hotel for their next trip. As the world's largest and fastest growing affiliate network, we work with over 10,000 partners in 33 countries to turn their web traffic into hotel bookings and happy customers.
My role as Director TMC, Americas is to develop strategic partnerships with Travel Management Companies, Corporate and Leisure travel providers across North, Central and South America. My activities include leading major sales opportunities, building relationships with the best and brightest travel sellers as well as providing strategic direction and leadership to our excellent business development and account management teams. I also work closely with our leading technology and product teams to define new products and innovative services crucial to our future growth of the corporate and leisure travel industry. From January 2013 to Present (2 years 10 months) Vice President, Strategic Partnerships & Marketing @ Development of strategic distribution partnerships with leading online retail, beauty and hospitality portals
Responsible for all marketing areas including branding, website design, online advertising and trade advertising
Lead generation and search engine marketing strategy From June 2009 to December 2012 (3 years 7 months) Vice President, Sales - GTA North America @ Promoted to lead North America sales and business development teams for global hotel and destination services. Responsible for $150M P&L, growing new retail and wholesale B2B partners as well as customer retention. Coached and mentored sales team including incentive plan, forecasting, sales tracking, prospecting and execution. From August 2007 to May 2009 (1 year 10 months) Senior Director, Supplier Services @ Responsible for all leisure category revenues for Galileo, Travelport’s global distribution system, generating over $25M EBITDA through travel agency segment fees, cruise and tour operator distribution fees and advertising funds. Team leader for 15 employees handling strategic business planning, supplier content, P&L forecasting and tracking, product marketing, sales and account management. From January 2006 to August 2007 (1 year 8 months) Director, Supplier Services @ Managed executive supplier relationships for cruise lines, tour operators and destination services for both consumer and business channels including Orbitz.com, Cheaptickets.com, Galileo, Ebookers and Triliegiant. Led all contract and legal negotiations for supplier advertising and marketing funds, global distribution and content agreements, as well as overall account management and category growth strategy. From January 2003 to January 2006 (3 years 1 month) Director, Product Marketing @ Directed all aspects of the Vacations product line including P&L, international and domestic product selection, daily operations, sales planning and forecasting, business analysis, product selection, merchandising, consumer marketing and product development, which resulted in 225% growth in revenue. Managed team of four. From December 2000 to December 2002 (2 years 1 month) Director, Travel Industry Relations @ Managed all vacation and cruise accounts representing over $8M in direct marketing dollars. Acted as liaison between senior executives and managed all advertising programs, integrated marketing campaigns and optimization of account spend. Created new offline cooperative advertising to secure national advertising dollars. From January 2000 to December 2000 (1 year) Product Manager - Supplier Relations @ Created leisure strategy including competitive positioning, product strategy, and content acquisition. Owned supplier campaign design, implementation and merchandising placement, resulting in 31% increase in site traffic. From July 1999 to January 2000 (7 months) Vice President, Business Development @ Represented marketing consortium for over 1,200 travel agencies throughout the United States and Canada that provided exclusive marketing partnerships with all major cruise lines and vacation tour operators, as well as proprietary cruise software, product inventory and customized web site design. Recruited and closed new business prospects which resulted in a 27% increase to member base. From March 1997 to July 1999 (2 years 5 months) Regional Sales Manager @ Managed two diverse sales territories (Northeast & Southeast) of leisure, corporate and incentive accounts while representing four diverse cruise products. Generated sales in excess of $16.7M. Exceeded quota by 27% and earn second highest in sales performance of 85 salespersons. Won accounts including Walmart, Shell and Chevron. From March 1992 to March 1997 (5 years 1 month) Inside Sales Representative @ From September 1990 to March 1992 (1 year 7 months) Database & Research Analyst @ From August 1988 to August 1989 (1 year 1 month)
MBA, Concentration - Internet Marketing @ University of New Orleans From 1997 to 1998 BACHELOR OF ARTS, Double Major in Economics & Political Science @ University of North Carolina at Chapel Hill From 1984 to 1988 Bradford Jones is skilled in: Product Marketing, Online Advertising, Business Development, Leisure Travel, Multi-channel Marketing, Sales, Relationship Management, Web Technologies, Web Marketing, Direct Marketing, Start-ups, Hospitality, Online Marketing, E-commerce, Account Management, Product Management, Marketing Strategy, Strategy, Marketing, Strategic Partnerships, Integrated Marketing, Management, CRM, Sales Operations, Lead Generation, Leadership, New Business Development
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