Experienced Marketing Executive focused on E-Commerce, Marketing, Strategy, & Innovation. I am an experienced leader, web analyst, online marketer, strategist and design thinker. By combining my web analytics, usability and marketing skills, I specialize in growing businesses by focusing their online activities & e-commerce channels to enhance business results. My approach to site design, campaign assessment and strategic planning focuses on data-driven, "voice of the customer" assessment and continuous improvement. I see the interplay between usability, data, customer feedback, and human focused design innovation as the keys to unlocking significant online results. Specialties: Executive Leadership, Web Analytics, Internet & eBusiness Strategy, Internet Marketing, Search Engine Optimization, E-commerce, Innovation, Design Thinking, Human Centered Design, Content Strategy, Management.

Chief Marketing Officer @ Leading Canada's best online marketing team. Responsible for growing revenue and market share in local and international markets and leading change the optical industry through innovation & putting customers first. Responsible for all marketing efforts including: Brand Development, PR & Communications, Advertising, Social Media, Product Management, Customer Marketing and Ecommerce. From February 2014 to January 2015 (1 year) Vancouver, Canada AreaVice President, Web Sales (Marketing) @ Responsible for driving marketing strategy, conversion optimization, online customer experience, content development and creating new ways for people to purchase eyewear online. Leads a diverse and creative marketing organization committed to ecommerce success. From December 2010 to January 2014 (3 years 2 months) Vancouver, Canada AreaDirector of Web Sales @ Responsible for driving conversion optimization, online customer experience, content development and creating new ways for people to purchase eyewear online. From August 2007 to December 2010 (3 years 5 months) Online Instructor @ Online instructor for the Site Optimization and Measuring Marketing Campaigns courses for the UBC/WAA Award of Achievement in Web Analytics. From January 2006 to December 2010 (5 years) Usability & Web Analytics @ Provide strategic direction for web analytics implementation and usage. Drive usability into development processes to ensure customer voices are heard. From September 2006 to August 2007 (1 year) Business Analyst | Web Analytics & QA @ Responsible for web analytics process development, vendor selection, site optimization, campaign assessment and providing appropriate data to inform business decisions. From 2004 to September 2006 (2 years) QA Manager @ QA Manager - responsible for testing processes and test execution. Also aided in business development efforts and organizational strategy. From May 2003 to January 2004 (9 months) Software Test Engineer @ Provided testing support & product development feedback for the development of Top Producer Online. From May 2001 to November 2002 (1 year 7 months)

Customer Focused Innovation Program, Innovation @ Stanford University From 2012 to 2012 BGS, Economics, Canadian Studies @ Simon Fraser University From 1997 to 2001 Community Economic Development, CED @ Simon Fraser University From 1997 to 2001 Braden Hoeppner is skilled in: Online Marketing, Conversion Optimization, A/B testing, Website Conversion, Marketing Strategy, E-commerce, Usability, Strategic Thinking, Business Analysis, Software Quality Assurance, Online Advertising, Design Thinking, Web Analytics, Human-centered Design, SEO