Brad Ross's Email & Phone Number

💼 Past Experience

Brad Ross has 4 years of experience working in different marketing roles for various companies. He is currently a Marketing Intern at Nedbank in Johannesburg Area, South Africa where he was responsible for developing and implementing the West Africa Business Unit's End-2-End Growth agenda. In this role, he is accountable for both the Marketing and C&CL departments with a core focus on the following:--Long-Term Portfolio Strategy: Providing leadership both across our beverage categories, and brands, to drive WABU's growth in terms of Volume, NSR, PBT/OI.-Integrated, Experience-Based Brand Plans: Build marketing plans that drive affinity, build brand love and deliver business results.-Brand Growth Frameworks: To accelerate Consumer-Centric Growth for each of our brands by leveraging an optimal approach to achieve increased quality leadership & per capitas.-Market Revenue Growth Management: Strategic approach to maximizing profitability across the current & future price-pack architecture to strengthen system financial health.-Route-To Market Commercial Excellence: Leveraging data & insights to accelerate segmented execution capabilities.-Customer Value Creation Plans: Build win-win joint annual business plans, promotions and executions that maximize TCCC and our partners financial objectives.-Ultimately, I am responsible for leading a team that embeds a culture of agility, contingency and adaptation into plan implementation that enables rapid-reaction to the ever changing, opportuity filled , VUCA environment that exists. In addition, Brad Ross is a Director at The Coca-Cola Company where he leads the development of the global football marketing strategies for the Coca-Cola trademark and Powerade. With multiple markets and multiple brands involved, he is responsible for developing the overarching football marketing strategies for the Coca-Cola trademark and Powerade as well as working with our global football rights holders to leverage our global footballsponsorship by building multi- market brand Imc campaigns strategies and host country implementation plans.

🎓 Education

As a business executive, Brad Ross has had a wealth of experience and knowledge to draw from. As a student, Ross enjoyed studying English, Afrikaans and Maths. In 1993, Ross began his education at Pretoria Boys High School, where he completed his matriculation in 1998. Ross then spent three years at Jack Welch Management Institute, where he achieved a 4.0 GPA. In 2015, Ross took up an Executive MBA from the University of Johannesburg, and achieved a B.COM Hons degree in Business and Marketing Management. After completing his studies, Ross returned to South Africa and started his own business, which he has been running for two and a half years. In addition, Ross has also been teaching relevant business courses at the University of Johannesburg.

💡 Technical & Interpersonal Skills

All of the following are Brad Ross's skills and experiences that would make him the ideal candidate for the position of Global Football Marketing at The Coca-Cola Company.Ross has experience lead a cross functional team of more than 40+ across corporate, various business units, markets and agencies.*He has a history of developing global marketing strategies that serve the needs of the business, driving productivity and bringing shared value to his markets and partners.*He has experience with developing marketing plans and strategies aligned with the global direction of the company.