Marketing | Sales | Revenue Growth - Consumer & Shopper Insights | Analytics | Technology | Strategy
Greater Philadelphia Area
Information Resources, Inc.
SVP and VP – Sales & Client Service | Information Services | Analytics | Private Equity
2000 to 2002
Eastern Research Services
CEO | Middle Market | Private Equity | Business Services | Customer Service Centers | Turnarounds
2010 to 2012
Partner | Global Consumer & Healthcare Practice Leader | Business Services | Consulting | Training
2007 to 2009
Information Resources, Inc.
SVP Sales & Marketing - In-Store Solutions Group | Information Services | Analytics | Private Equity
2006 to 2007
Information Resources, Inc.
SVP Sales & Client Service - Healthcare Practice | Information Services | Analytics | Private Equity
2003 to 2006
Senior Brand Manager and Brand Manager | Marketing | CPG | Food and Beverage | Turnarounds
1995 to 2000
Procter & Gamble (P&G)
Assistant Brand Manager | Marketing | Household Products | Consumer Packaged Goods
1991 to 1995
Senior Vice President | Growth Strategies | Analytics | Revenue Management | Technology
New York City Metropolitan Area
Managing Partner | Consulting | Growth Strategies | Strategic Advisory & Transaction Services
2018 to 2018
Philadelphia, Pennsylvania, United States
Vice President, Americas Consulting - Marketing | Sales | Revenue Growth
January 2014 to November 2017
SVP and VP – Sales & Client Service | Information Services | Analytics | Private Equity @ Information Resources, Inc. From 2000 to 2002 (2 years) CEO | Middle Market | Private Equity | Business Services | Customer Service Centers | Turnarounds @ Eastern Research Services Recruited by Board of Directors to lead urgent turnaround of this financially troubled, 20-year old, $10M middle market, private equity-sponsored, call center operation, specializing in bi-lingual (English/Spanish) market research services, with more than 600 employees in Florida, Texas, Pennsylvania, Mexico and Guatemala.Accomplishments:• Grew revenue 62%, expanded margin 3 points and achieved $1.1M swing in EBITDA in year one• Recruited new leadership team to execute turnaround, while reducing salary expense• Established financial controls and sales forecasting process to better manage critical business drivers• Virtualized and modernized IT infrastructure, securing nearly 100% financing for equipment• Reduced debt $1.6M and operated for 14 months without a line of credit• Positioned company for sale by end of 2010• Appointed by Board and other stakeholders to liquidate company. From 2010 to 2012 (2 years) Partner | Global Consumer & Healthcare Practice Leader | Business Services | Consulting | Training @ Kepner-Tregoe Recruited to quickly rebuild and lead the global Consumer & Healthcare Practice for this 50-year old, operations improvement and process consulting and training firm with $40M in revenue.As Head of Global Consumer & Healthcare Practice:• Repositioned Global Consumer & Healthcare Practice• Developed and launched new lead application and training workshops• Consolidated four loosely-aligned regions into unified global practice• Grew international revenue 10% despite global recession and rapid decline in consulting spendingAs Member of KT’s 7-person Executive Leadership Team:• Restored profitability by initiating company-wide, top-to-bottom restructuring• Dramatically reduced global footprint and replaced many non-core functions with outsourced services• Grew EBITDA from flat (2009) to $3M (2010). From 2007 to 2009 (2 years) SVP Sales & Marketing - In-Store Solutions Group | Information Services | Analytics | Private Equity @ Information Resources, Inc. Selected to turnaround and lead all sales and marketing activities for $20M division of this private equity-backed, $800M global provider of marketplace data, software, business intelligence tools and analytics to the consumer packaged goods, retail and healthcare industries.• Reversed multi-year revenue decline. Grew revenue 9% over 24 months by successfully repositioning division from low-value audit supplier to high-value provider of retail effectiveness solutions• Expanded margin 4 points by offshoring data processing and lowering data collection costs through increased use of technology. From 2006 to 2007 (1 year) SVP Sales & Client Service - Healthcare Practice | Information Services | Analytics | Private Equity @ Information Resources, Inc. Chosen to launch new Rx Services division and lead national sales efforts. Earlier, appointed lead executive for multiple, major healthcare clients.As Senior Vice President, Rx Services division:• Created new revenue stream by successfully leveraging IRI's CPG expertise to develop and launch a suite of Rx patient insight and survey products to meet growing demands in the pharma sector• Led national sales effort, achieving $1.3M in year one salesAs Senior Vice President, major Healthcare clients:• Exceeded revenue goals in 2004 (+19%) and 2005 (+3%) by better penetrating existing clients and winning new business in a mature market• Secured 100% client contract renewals by rigorously implementing new client engagement model• Increased gross margin 6 points by successfully offshoring 25% of professional staff to new global operations center in India From 2003 to 2006 (3 years) Senior Brand Manager and Brand Manager | Marketing | CPG | Food and Beverage | Turnarounds @ Campbell Soup Senior Brand Manager – Italian Sauces (1997 – 2000)Senior Brand Manager – Cooking Soups (1996 – 1997) Brand Manager – Eating Soups (1995 – 1996) From 1995 to 2000 (5 years) Assistant Brand Manager | Marketing | Household Products | Consumer Packaged Goods @ Procter & Gamble (P&G) Assistant Brand Manager, Brand Assistant and Intern, Tide Laundry Detergent. From 1991 to 1995 (4 years) Senior Vice President | Growth Strategies | Analytics | Revenue Management | Technology @ IRI New York City Metropolitan AreaManaging Partner | Consulting | Growth Strategies | Strategic Advisory & Transaction Services @ Centennial Advisors Centennial Advisors helps companies accelerate revenue growth. We have deep expertise in understanding macro trends, consumer needs, shopper behavior and improving supplier / retailer relationships.KEY SERVICES• Identifying the strategic, operational and financial changes critical to improving performance. • Developing and executing Revenue Growth Strategies, including new markets, products and channels, and Operational Initiatives, such as reducing costs, outsourcing and offshoring.• Due diligence and company assessments for buy / sell side and creditors.UNIQUE CAPABILITIES• Expert at leveraging data, analytics, research, diverse stakeholder input and process to quickly identify and address critical business issues.• Able to address strategic, operational, human capital and financial issues.• Experienced with distressed companies as both consultant and operating executive.• Can quickly assemble the right skills and team for each project’s unique needs.REPRESENTATIVE ENGAGEMENTS• Led commercial due diligence for private equity firm seeking to acquire frozen food manufacturer. Identified and quantified size of multiple growth opportunities for revenue growth, post-acquisition. OUTCOME - Recommendations adopted. Buyer aggressively bid to acquire target.• Developed international expansion strategy (which end-use markets to target, how to compete) for India-based conglomerate seeking to enter North American industrial products market. OUTCOME - Entered North American market in 2014 with a tight focus on three, high-potential end-user markets.• Assessed health of distressed P/E-sponsored CPG company with portfolio of legacy brands for a concerned lender. Developed strategic options for lender, generated different valuation scenarios.OUTCOME - Lender negotiated with private equity sponsor to provide cash infusion while also carefully monitoring borrower’s business performance. From 2018 to 2018 (less than a year) Philadelphia, Pennsylvania, United StatesVice President, Americas Consulting - Marketing | Sales | Revenue Growth @ Kantar Retail Kantar Retail, a WPP company, is the world’s leading retail and shopper insights consulting firm, helping companies accelerate revenue growth. Areas of expertise include consumer and shopper insights, advanced analytics, physical and online retail strategy, category management, go-to-market strategy and organizational development.Accomplishments:• Sales – Top selling consultant in 2017 and leader at winning new clients. Won projects from dormant and new clients by understanding client needs and tightly linking to company capabilities. Increased sales each year and consistently earned high client satisfaction scores. Won Kantar’s Open Award in 2017 for cross-company collaboration.• Business Development – Attracted new verticals, positioning capabilities to attract B2B companies, industry associations, restaurant chains and private label manufacturers. Nearly all clients re-engaged for additional projects.• People & Solution Development – Rapidly developed junior colleagues and provided frequent opportunities to engage with clients. Regularly devised innovative methods to address ambiguous ecommerce, research, pricing, lack of data and disparate data issues. • Brand Building – Generated awareness, credibility and built company brand. Frequent speaker at conferences and author of white papers and articles. Creatively leveraged social media to promote company’s capabilities. From January 2014 to November 2017 (3 years 11 months) Wilton, CT
What company does Brad Golden work for?
Brad Golden works for Information Resources, Inc.
What is Brad Golden's role at Information Resources, Inc.?
Brad Golden is SVP and VP – Sales & Client Service | Information Services | Analytics | Private Equity
What industry does Brad Golden work in?
Brad Golden works in the Management Consulting industry.
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